Zoominfo
FEBRUARY 21, 2019
The strongest brands have one thing in common– a loyal base of trusting customers. Trust is at the center of every business strategy – without it, you’ll struggle to, develop relationships, win business, and retain customers. Jim Stengel, former global marketing officer of Procter & Gamble puts it best, “We’re seeing more of an emphasis on brands building emotional relationships with consumers because it’s powerful and it works.
Elegant BI
FEBRUARY 21, 2019
There are many variables to the success of an advanced analytics solution but the primary pitfalls for this type of project can be traced back to poor planning. If the organization is not ready for self-serve advanced analytics, the initiative will fail. Organizational readiness is, in fact, one of the most overlooked issues in any type of software, system or technology introduction.
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Happy Market
FEBRUARY 18, 2019
This series is a preview of the MRMW North America Conference 2019. Join consumer insight and market research professionals as we hear from today’s thought leaders on trends and innovations in the market research industry. Mark your calendars for April 10th through the 11th in Cincinnati for the MRMW North America Conference. This is the first interview of the MRMW NA 2019 pre-conference mini series.
Moz
FEBRUARY 20, 2019
Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there's a whole lot to gain from catering to popular search demand. Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Academyci
FEBRUARY 22, 2019
This is simple to answer: we are the one that has been defining the curriculum in the field since 1999. You can take many courses in information management. We are the only ones training in intelligence. Intelligence is not information. Certification offers your employer an assurance that you know what you are doing. When it comes to competitive intelligence and how to use it for its full power, too many companies don’t.
Elegant BI
FEBRUARY 19, 2019
What is Smart Data Visualization? Smart data visualization is a crucial part of advanced analytics. Smart visualization allows business users to view and analyze data to identify a problem, clarify a root cause, identify a business opportunity, and to make confident decisions. Business users can interact easily with visual analytics tools to build a view that will tell a compelling story using guided visualization tools so there is no need for assistance from data scientists or delay in finding,
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Moz
FEBRUARY 21, 2019
Posted by willcritchlow If you're a big site competing to rank for popular head terms, where's the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent. Click on the whiteboard image above to open a high resolution version in a new tab! If you haven't heard the news, the Domain Authority metric discussed in this episode will be updated on March 5th, 2019 to better correlate with Google algo
Zoominfo
FEBRUARY 19, 2019
The premise of content marketing is simple: Offer something of value and, in exchange, earn the trust of potential customers. Yet, when it comes time to execute, many marketers stumble. What should I write about? Is there a particular format I should use? How do I know if this will resonate with my audience? If you’ve ever asked yourself a similar line of questions, fear not, dear marketer.
Better Buys
FEBRUARY 22, 2019
If wading through a sea of embedded BI solutions in search of the perfect fit for your product sounds daunting, it should. Wading really isn’t what you want to be doing, but it’s what SaaS providers end up doing when they launch a product search without a plan. They may happen upon a suitable solution […].
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Moz
FEBRUARY 21, 2019
Posted by TheMozTeam This post was originally published on the STAT blog. We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out loud when asked questions. This means that featured snippets have an impact on voice search — bad snippets, or no snippets at all, and digital assistants struggle.
Happy Market
FEBRUARY 18, 2019
This series is a preview of the MRMW North America Conference 2019. Join consumer insight and market research professionals as we hear from today’s thought leaders on trends and innovations in the market research industry. Mark your calendars for April 10th through the 11th in Cincinnati for the MRMW North America Conference and click the button below to register.
Zoominfo
FEBRUARY 20, 2019
Using dirty data to fuel your business initiatives is akin to putting the wrong type of fuel in your car. You think you’re doing everything right to keep your car running smoothly when, in reality, you’re doing serious damage to your engine. Consider these statistics ( source ): 40% of business objectives fail due to inaccurate data. It costs $1 to verify a record as it’s entered, $10 to scrub and cleanse it later, and $100 if nothing is done.
Fuld
FEBRUARY 18, 2019
Fuld + Company engages with companies that are seeking confidence in their business strategy, including companies in the technology sector. These companies have increasing interest in dissecting how integrating AI tools can be a differentiator in a competitive environment—especially as AI’s role in the workplace remains ambiguous. When it comes to talent acquisition, it’s clear that AI-led hr tech is both helpful and disruptive across the tech sector, particularly in terms of how it can save tim
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Moz
FEBRUARY 17, 2019
Posted by scott.taft We've been talking a lot about search intent this week, and if you've been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this post is for you.
Zoominfo
FEBRUARY 19, 2019
The premise of B2B content marketing is simple: Offer something of value and, in exchange, earn the trust of potential customers. Yet, when it comes time to execute, many marketers stumble. What should I write about? Is there a particular format I should use? How do I know if this will resonate with my audience? If you’ve ever asked yourself a similar line of questions, fear not, dear marketer.
Moz
FEBRUARY 17, 2019
Posted by rjonesx. Over 7 years ago, while still an employee at Virante, Inc. (now Hive Digital ), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one's backlink profile to an ideal model based on Wikipedia. At the time, I was limited in the research I could perform because I was a consumer of the API, lacking access to deeper metrics, measurements, and methodologies to identify anomalies in backlink profiles.
Moz
FEBRUARY 20, 2019
Posted by TheMozTeam This blog post was originally published on the STAT blog. The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions. But knowing what to segment can feel daunting, especially when you’re working with thousands of keywords. That’s why we’re arming you with a handful of must-have tags.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
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