Zoominfo
JANUARY 8, 2020
If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. How do you find prospects quickly? How do you verify the accuracy of the data? Is it really cheaper to build a database? All of these questions are probably making your head spin!
Aqute Intelligence
JANUARY 7, 2020
Okay, so you’ve had a read of our website, and you like what you see. You think we can help your team understand the opportunities and threats presented by your competitors. But first, you need to convince your boss. Here are 8 reasons why Aqute is the partner of choice for so many software, healthcare and consumer brands. 1: The goldilocks of competitive intelligence agencies We’re a medium-sized agency.
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Moz
JANUARY 5, 2020
Posted by MiriamEllis. Image credit: Migaspinto. If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. I love interesting towns and cities, with a wide array of useful goods and services. Nothing in my career satisfies me more than advising any brand that’s determined to improve life quality in some spot on the map.
Datapine Blog
JANUARY 7, 2020
Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway. – Geoffrey Moore, Author of Crossing the Chasm & Inside the Tornado. In the digital age, brands, businesses, and organizations have a wealth of information at their fingertips: a level of insight that if leveraged correctly, not only has the power to offer a real competitive edge but provides the potential to innovate, inspire and create a well-oiled commercial machine that continues
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Zoominfo
JANUARY 9, 2020
With the proliferation of social media, social employee advocacy as a form of strategic marketing is imperative in today’s digital landscape. Furthermore, the benefits of employee advocacy are two-fold—it benefit your employees, and your bottom line. What more could you ask for? While there are some definitive advocacy program no-nos, an authentic and successful employee […].
Elegant BI
JANUARY 8, 2020
Deliver Advanced Analytics to Business Users with Augmented Data Discovery! Smart data discovery is not dependent on a few geniuses sitting in a science lab somewhere! With appropriate data discovery tools your team members can leverage their knowledge of their role and domain, and the needs of their division, team or business unit to find the data and insight that is most meaningful to them.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Happy Market
JANUARY 10, 2020
First off … Happy 2020!!! In 2020, we are taking a totally new approach to the Happy Market Research Podcast and is introducing a new show, MRx News. First off, we’ve got a new host! Chueyee Yang. She has been with me for over a year and is finally ready to spread her journalistic wings. New Format of Happy MRxP This podcast will have a journalistic approach, covering issues surrounding our industry and the companies it touches.
Zoominfo
JANUARY 8, 2020
If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. How do you find prospects quickly? How do you verify the accuracy of the data? Is it really cheaper to build a database? All of these questions are probably making your head spin!
Better Buys
JANUARY 7, 2020
Better Buys has announced its 2020 Innovative Products of the Year Award winners for its office equipment devices. These winners represent the top manufacturers in the industry and were compiled from in-depth analysis of previous Editor’s Choice Award winners of office equipment products. Each award recipient not only offered the greatest value and functionality but […].
Moz
JANUARY 8, 2020
Posted by FeliciaCrawford What keywords do your top competitors both rank for that you're missing out on? How do you know how much top real estate your URL or page owns in the SERPs? How can you discover answers to your searchers' most common questions and beef up that FAQ page? We can answer all of those questions with some super-simple workflows using Keyword Explorer.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Elegant BI
JANUARY 7, 2020
Business Intelligence isn’t new but the way we gather, analyze and digest this intelligence is definitely changing. In the past, business intelligence was delivered to senior executives by IT and/or business analysts. The combination of a fast-paced business environment and a limited budget and limited resource reality means that most organizations must optimize resources and time to produce results.
Zoominfo
JANUARY 6, 2020
Depending on who you ask, reference checks are either an extremely valuable tool or a complete waste of time. But the fact is: a great candidate’s resume is only part of the hiring equation. You’ve got their previous experience and accomplishments on paper, but the intangibles are still unknown to you. You can trust your intuition and go forward with a hire—but we’ve all been surprised before.
Aqute Intelligence
JANUARY 9, 2020
Data is abundant and valuable. Except when it’s meaningless. The key difference between a heap of useless data and actionable insights is presentation. While we typically use a handful of templates to present our findings, there are many considerations when it comes to presenting competitive intelligence. After all, the way you present data is dependent on the type of information you’re gathering, the audience, and the intention or goal behind the data collection.
Zoominfo
JANUARY 9, 2020
With the proliferation of social media, social employee advocacy as a form of strategic marketing is imperative in today’s digital landscape. Furthermore, the benefits of employee advocacy are two-fold—it benefit your employees, and your bottom line. What more could you ask for? . While there are some definitive advocacy program no-nos, an authentic and successful employee advocacy program is lucrative to attracting new talent and new business.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Zoominfo
JANUARY 6, 2020
Depending on who you ask, reference checks are either an extremely valuable tool or a complete waste of time. But the fact is, a great candidate’s resume is only part of the hiring equation. A candidate has come through your talent pipeline. You’ve got their previous experience and accomplishments on paper, but the intangibles are still unknown to you.
Elegant BI
JANUARY 6, 2020
Should My Small Business or Start-Up Use Data Analytics? When a start-up or small business looks at its budget and resources, it often concludes that, while data analytics is important to its business, data analytics tools may be too complex, too sophisticated and too expensive to include in its initiatives and programs. The truth is that Data Analytics Software has become a mandatory investment for every business that wishes to gain market share and sustain a competitive advantage.
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