Sat.Aug 24, 2019 - Fri.Aug 30, 2019

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How To Improve Cybersecurity With Data Science

Smart Data Collective

Are you startled by the rise of cyberattacks globally ? Well, your business is not immune to these attacks, and you should never be complacent with your existing security measures. There is a need to employ professionals to handle the security aspect of your business. Some of the people that will give high-level ideas on your security systems include data scientists, ethical hackers, and IT professionals.

Algorithm 206
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5 Ways to Improve Customer Retention With Storytelling

Zoominfo

You’ve heard it before and we’ll say it again: It’s more cost-efficient to retain existing customers than it is to acquire new customers. This statement pops up during every conversation about customer retention for one simple reason— it’s true. Every day, your customers are bombarded with corporate promotions and marketing messages, from both familiar and unfamiliar brands.

Retail 189
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Your Definitive Guide To Building Valuable Narratives Through Data Storytelling

Datapine Blog

Stories inspire, engage, and have the unique ability to transform statistical information into a compelling narrative that can significantly enhance business success. By gaining centralized access to business data and presenting it in a visual way that follows a logical path and provides invaluable insights on a particular area or subject, you stand to set yourself apart from your competitors and become a leader in your field.

KPI 77
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How to Use Keywords in Your Blogging Strategy

Moz

Posted by KameronJenkins Even though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it (anyone else have a few old.blogspot blogs floating around out there?) or subscribed to your RSS feed. Online behavior has changed since then. While some people might stumble onto a blog they like and subscribe to its email list for updates, many people discover blog content through search engines.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How Big Data Leads To Improvements In Company Letterhead Designs

Smart Data Collective

Big data has been at the forefront of the design industry for years. A number of companies have written detailed articles on the utilization of data visualization with graphics. However, big data can be effective in more rudimentary designs as well. There are a lot of effective ways to use big data to make better designs. Many modern design tools rely on sophisticated machine learning algorithms.

Algorithm 198

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Ep. 227 - Bryant Leech of Nielsen on the Correct Application of Automation from the World's Largest Research Firm

Happy Market

My guest today is Bryant Leech, Director of Design Solutions at Nielsen. Nielsen is an American information, data and measurement company that operates in over 100 countries and employs approximately 44,000. Prior to joining Nielsen, Bryant has worked as both a client side research and agency researcher. He has also been a ski instructor. Find Bryant Online: LinkedIn Website: [link].

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Refurbishing Top Content - Best of Whiteboard Friday

Moz

Posted by BritneyMuller You've got top-performing content on your site that does really well. Maybe it's highly converting, maybe it garners the most qualified traffic — but it's just sitting there gathering dust. Isn't there something else you can do with content that's clearly proven its worth? As it turns out, there is! In this ever-popular episode of Whiteboard Friday, Moz's Senior SEO Scientist, Britney Muller, shares three easy steps for identifying, repurposing, and republishing your top

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How Artificial Intelligence (AI) Is Changing Banking

Smart Data Collective

Artificial intelligence (AI) serves up a number of assets and benefits for many industries. AI is one of the most discussed topics today, from chatbots to Siri and Alexa. And AI is not a trend. Research has shown that the number of consumers using AI powered virtual assistants will be in the billions in the coming years. There are tons of applications for artificial intelligence available, especially when it comes to banking.

Banking 197
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Unlocking New Opportunities with BVLOS Drone Operations

BIS Research

Overwhelming research on autonomous BVLOS flights would unlock the next generation drone applications with exclusive focus on commercial and government sector initiatives. Drone for BVLOS operations is currently at its nascent stage with major operations being carried out legally in Australia, Canada, China, Denmark, New Zealand, Poland, South Africa, and Switzerland.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Pivot

Academyci

If you are a marketing, market research, strategy, pricing, or product professional, that may be your pivot. Jenny Blake, the co-creator of Google’s career development mentorship program published a new book, Pivot , discussing lessons for pivoting one’s career. “When people are guided by fear or what they think they should do, it keeps them stuck in unfulfilling jobs,” she says.

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Lead Volume vs. Lead Quality By RuthBurrReedy

Moz

Posted by RuthBurrReedy Ruth Burr Reedy is an SEO and online marketing consultant and speaker and the Vice President of Strategy at UpBuild, a technical marketing agency specializing in SEO, web analytics, and conversion rate optimization. This is the first post in a recurring monthly series and we're excited! When you’re onboarding a new SEO client who works with a lead generation model, what do you do?

Sales 51
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Big Data Reveals Surprising Insights Into Phone Payments

Smart Data Collective

Big data has helped us learn more about the changing nature of the economy. A growing number of digital firms are using machine learning to discover insights into the nature of the new world of commerce. One of the newest trends is the role of phone payments for a variety of services, especially those conducted online. New Hadoop and other data extraction tools have provided a great deal of information about these trends.

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How To Spot True Document Management Software

Better Buys

When shopping around for document management software, you’ll see plenty of services and applications advertising themselves as a document management solution. However, it’s important to distinguish what is actual document management software and what’s just an online storage solution. A big misconception about document management software is that it’s just a means to store and […].

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Sell to the CIO: Top 10 Do’s and Don’ts

Zoominfo

When we hosted a recent MeetUp event, “Overcoming Roadblocks When Selling Enterprise IT,” we expected to hear about how to find and engage decision makers. What we didn’t expect were all the passionate comments about how NOT to sell to chief information officers (CIOs)! Our audience, which consisted of both executive IT buyers and sales professionals, had a lot to say to each other.

Sales 199
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Kindness as Currency: How Good Deeds Can Benefit Your Local Business

Moz

Posted by MiriamEllis “To receive everything, one must open one’s hands and give.” - Taisen Deshimaru, Buddhist philosopher. A woman stands in a busy supermarket checkout line. The shopper in front of her realizes that they don’t have enough money with them to cover their purchase, so she steps in and makes up the balance. Then, when she reaches the checkout, her own receipt totals up higher than she was expecting.

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Navigating The Big Data ICT Training Process In The UK

Smart Data Collective

Are you considering a career in big data ? There are a lot of great opportunities in the UK. You can find a lot of potential job openings, but you need to navigate the ICT training process to qualify for a work visa. Get ICT Training to Thrive in a Career in Big Data. Data is a big deal. Many of the world’s biggest companies – like Amazon and Google have harnessed data to help them build colossal businesses that dominate their sectors.

Education 186
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6 Data-Driven Marketing Strategies That Are Revolutionizing Sales

Smart Data Collective

The sales profession is responding to major changes brought by big data. The big data revolution is making the sales industry more efficient and effective than ever. In 2019, Forbes contributor Louis Columbus wrote a great article on the ways that big data is changing the sales and marketing profession. His article talked about utilizing big data for everything from customer analytics to optimizing pricing strategies.

Sales 182
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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The Undeniable Evolution Of The Gaming Industry In Response To AI

Smart Data Collective

Artificial intelligence is becoming a vital technology in many industries. Recent reports estimate that the AI industry will be worth $10 billion by 2024. One of the industries that is expected to be most impacted by AI is online gaming. The gaming industry has always been one to embrace new technological advances. Technology has become even more important as the industry has taken its operations online.

Gaming 181
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A Proven Template For Financing Data-Driven Startups

Smart Data Collective

Tech startups face a substantial amount of competition for business financing. Thankfully, there are still some sources of funding that are available to owners of tech startups. Quick business loans can help you avoid the competitive process of finding venture capital. That way, you have access to the business startup loans you need to actualize your business plans.

Startups 168
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How to Increase Your Privacy Online

Smart Data Collective

Today’s technology grants us the power to access information at lightning speeds, communicate with anyone in the world, and store and manage our most important files conveniently. The downside to these massive quality of life improvements is that they leave us vulnerable. If we aren’t careful, powerful corporations and nefarious individuals can get access to the data we most wish to keep private, from our browsing history to our credit card numbers.

Security 193
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How to Sell to the CIO: Top 10 Do’s and Don’ts

Zoominfo

When we hosted a recent MeetUp event, “Overcoming Roadblocks When Selling Enterprise IT,” we expected to hear about how to find and engage decision makers. What we didn’t expect were all the passionate comments about how NOT to sell to chief information officers (CIOs)! Our audience, which consisted of both executive IT buyers and sales professionals, had a lot to say to each other.

Sales 100
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission