Smart Data Collective
APRIL 13, 2020
Big data is crucial for any organization that wants to attract and retain customers. A study by McKinsey Global Institute found that data-driven companies are 400% more likely to retain customers and 2,200% more likely to acquire new ones. Back in 2011, my colleagues and I first started discussing the evolving standards of customer service in business.
Zoominfo
APRIL 13, 2020
Are there differences in selling to women vs. men in B2B sales? Isn’t it all the same? If that’s the mentality you’ve adopted, it might be time to rethink. In partnership with leading sales linguist Steve W. Martin, ZoomInfo surveyed 350+ B2B buyers, and we put this question to the test.
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Primary Intelligence
APRIL 13, 2020
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. But it’s much easier said than done, and it has become even more challenging in a post-Covid world. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. It’s our job at primary intelligence to make sure you get these answers quickly, painlessly, and continuously, as your market is constantly changing, es
Moz
APRIL 16, 2020
Posted by rjonesx. As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. In today's Whiteboard Friday, Russ Jones outlines five ways SEOs can make a difference amid the chaos of COVID-19 — just by doing your job and doing it well.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Smart Data Collective
APRIL 13, 2020
Big data is becoming an integral part of the financial sector. A recent report shows that financial companies will spend $11.4 billion on analytics by 2023. Large financial brands are seemingly the biggest investors in big data. However, smaller investors and solopreneurs are likely to make big data a focus in the coming years as well. Day traders, in particular, are placing more emphasis on big data technology.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Primary Intelligence
APRIL 13, 2020
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. But it’s much easier said than done, and it has become even more challenging in a post-Covid world. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. It’s our job at primary intelligence to make sure you get these answers quickly, painlessly, and continuously, as your market is constantly changing, es
Contify
APRIL 17, 2020
Make the most of Contify — the latest features and enhancements. Hope you are staying safe and healthy. Contify has been evolving since 2009 along with the evolution of the requirements of our customers. We continuously add new features and make improvements to the platform based on the valuable feedback that we receive from our users. We also upgrade our AI-based information processing engine based on the enhancements in the underlying technologies (Machine Learning and Text Analytics).
Smart Data Collective
APRIL 15, 2020
Big data is streamlining the web design process. Companies have started leveraging big data tools to create higher quality designs, personalize content and ensure their websites are resilient against cyberattacks. Last summer, Big Data Analytics News discussed the benefits of using big data in web design. Many of the benefits of big data are outstanding.
Zoominfo
APRIL 17, 2020
Breaking through the “noise” successfully requires a more personalized, relationship-based selling approach, and the staffing sector is no exception. Firms and businesses have to find new ways to differentiate themselves. So how exactly can a staffing agency stand out?
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Happy Market
APRIL 14, 2020
My guest today is Steve Mast, President & Chief Innovation Officer at Delvinia. Founded in 1998, Delvinia is a Canadian based Group of Companies that provide consumer insight and data collection solutions including Delvinia Custom Solutions, AskingCanadians, AskingAmericans, and Methodify. Prior to joining Devinia in 2000, Steve has been a video game producer, architectural designer, and entrepreneur.
Elegant BI
APRIL 14, 2020
Support Your Citizen Data Scientists with Augmented Analytics! If your business wants to take on a Citizen Data Scientist initiative, it must enable its culture to support augmented analytics within the enterprise at every skill level and provide support to transform business users into the Citizen Data Scientist role. Citizen Data Scientists will incorporate the use of augmented analytics and enjoy the features of an augmented analytics solution that will support users of every skill level with
Smart Data Collective
APRIL 15, 2020
Data is for sale on just about every corner of the internet. Social media platforms have openly acknowledged selling user data and activities to marketers. That same data is freely available to marketers utilizing PPC ad campaigns. Businesses can launch ads to target the usual demographics, but they can also target users who have visited specific websites, joined certain groups, and “liked” specific interests.
Zoominfo
APRIL 13, 2020
Are there differences in selling to women vs. men in the B2B sales process? That was the question we set out to discover. My husband and I are avid remodelers, which means I’ve spent a lot (A LOT) of time at Home Depot and Lowe’s over the last 15 years. I remember clearly, during those Saturday afternoons walking up and down aisles looking for just the right tile, how much I preferred shopping at Lowe’s to Home Depot.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Academyci
APRIL 13, 2020
The competitive intelligence revolution began in the 1980s but remains as important as ever. Companies face enormous challenges today, from the novel coronavirus to climate change to the shifting attitudes of young people towards capitalism. It is natural therefore for their leaders to pay close attention to these big strategic issues. But in the process, some leaders may have lost sight of a much closer-to-home challenge: their competition.
Elegant BI
APRIL 12, 2020
Is a Business Intelligence Solution Really Easy Enough for Business Users? If you are thinking that business analytics is too complex for you (or your business users), you may want to take a step back and look at the exciting evolution of business analytics tools. Today’s business intelligence solutions and business analytics software offer easy-to-use tools and features that are suitable for business users at every skill level.
Smart Data Collective
APRIL 15, 2020
File sharing habits that can cripple your business. Big data has made cyberattacks more frightening than ever. A growing number of hackers have started using big data to orchestrate new cyberattacks, which can be incredibly damaging. You need to be aware of the risks of security breaches in the age of big data. You should avoid common mistakes that hackers can exploit with machine learning tools in their arsenal of weapons.
Zoominfo
APRIL 17, 2020
Breaking through the “noise” successfully requires a more personalized, relationship-based selling approach, and the staffing sector is no exception. Additionally, staffing companies are facing a threat to what used to be their most valuable asset—their proprietary “database” of candidates. This is also the way that staffing companies traditionally differentiated themselves from the competition.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Contify
APRIL 17, 2020
The post What’s new with Contify Market Intelligence Platform – April 2020 appeared first on Contify Market and Competitive Intelligence Platform - Blog.
Better Buys
APRIL 13, 2020
The right marketing automation software can help your business create campaigns and reach prospects across channels like email, social media and search engines. It allows you to track leads through your entire marketing and sales funnel, and use automation tools to provide a more personalized experience. The use of these platforms has seen explosive growth […].
Smart Data Collective
APRIL 14, 2020
The future of data science jobs continues to be brighter than ever in 2020. Why? According to Glassdoor’s list of Best Jobs in America for the past four years, “data scientist” topped in terms of job demand, job satisfaction, and pay with an average base salary of more than $100,000 per year. So, who are the present-day data scientists and what does it take to become one?
Moz
APRIL 14, 2020
Posted by Cyrus-Shepard. Note: This post was co-authored by Cyrus Shepard and Rida Abidi. Everyone wants to win Google featured snippets. Right? At least, it used to be that way. Winning the featured snippet typically meant extra traffic, in part because Google showed your URL twice: once in the featured snippet and again in regular search results. For publishers, this was known as " double-dipping.".
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Better Buys
APRIL 13, 2020
Project management software helps your business plan projects, organize tasks, and meet upcoming deadlines. It also provides you with a shared workspace where you can easily communicate and collaborate. Why is this important? It’s simple: Companies that use collaboration tools report a 32% increase in productivity and reduce the number of meetings by 25%.
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