Sat.Dec 07, 2013 - Fri.Dec 13, 2013

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How Google Is Killing Native Advertising

Digital B2B Marketing

'Native advertising has been one of the hottest advertising topics of 2013. According to a recent survey, the majority of publishers now offer or plan to offer native advertising programs. Two months ago, I examined the performance of more than 300 BrandVoice articles on Forbes, one of the most established native publishing platforms for B2B marketers.

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Five Top Reasons a Business will Fail

Elegant BI

Five Top Reasons a Business will Fail. Betsy says: I’m going to give you a list of things that often result in business failure. It is far from a complete list, but maybe it will help you see Business Intelligence in a different light. Here is my list of the “Top 5 Reasons a Business will Fail”. 1. You have incomplete or incorrect information about competitive products, changes in the market or customers. 2.

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Operating on different source SQL Server instances in a single SSIS package

BI Insight

In some cases we need to do a single task for lots of SQL Server instances. Assume that we have a web based programme. The programme’s database is distributed across the country and we have 10 different virtual (VM) servers to host the programme’s databases. The programme is working based on some configurations that are … Continue reading Operating on different source SQL Server instances in a single SSIS package.

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Operating on different source SQL Server instances in a single SSIS package

BI Insight

In some cases we need to do a single task for lots of SQL Server instances. Assume that we have a web based programme. The programme’s database is distributed across the country and we have 10 different virtual (VM) servers to host the programme’s databases. The programme is working based on some configurations that are … Continue reading Operating on different source SQL Server instances in a single SSIS package.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Top 3 Reasons Your Content Marketing Program Fails

Digital B2B Marketing

'Everyone in B2B marketing says content marketing is important. Everyone is increasing content marketing’s share of the budget. And yet most B2B marketers don’t feel like their content marketing is effective. (Stats available from CMI’s benchmark report ). The outlook seems grim. Marketers are pouring more and more into something they aren’t confident in.