Smart Data Collective
OCTOBER 30, 2019
Machine learning is changing the future of marketing in many beneficial ways. The Digital Marketing Institute reports that 97% of decision makers believe it is the future of marketing. There are a number of tactics that marketers can pursue to optimize campaigns with machine learning algorithms. However, some of these strategies are more limited then marketers would like to think.
Zoominfo
OCTOBER 28, 2019
In recent years, businesses have become accustomed to the process of adjusting to new privacy laws. After all, it was only last year that the GDPR went into effect and impacted how companies use personal data all over the world. Now, there’s another major regulation set to go into effect in the coming months. At the start of 2020, California will roll out the California Consumer Privacy Act (CCPA) — making it the first state-level privacy law in the United States.
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Primary Intelligence
OCTOBER 30, 2019
Getting key feedback from customers is nothing new. And in the height of the information age, it has become easier than ever to get the voice of your customer. However, not every Voice of the Customer (VoC) program is successful. Definition of Voice of the Customer. Voice of the Customer is a research program that captures the experience customers have during their entire customer journey with you.
Domo
OCTOBER 31, 2019
From getting your arms around all the data your company owns to getting more bang for your business’s buck, CIOs are facing a number of pressures and challenges these days—and they’re only mounting. I recently sat down with five of the most revered IT leaders of the past three decades— Domo Enterprise Advisory Board members Phil Fasano, John Leggate, Tony Scott, Esat Sezer, and Mahvash Yazdi, who possess more than 100 years of combined experience as global CIOs at some of the world’s largest org
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Smart Data Collective
NOVEMBER 1, 2019
Machine learning is offering businesses a new opportunity to translate documents. They can use machine learning to translate marketing materials and other literature. However, these AI solutions may not always be the best. Brief Overview of Neural Machine Learning. Towards Data Science has discussed this development. The term is called neural machine translation.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Primary Intelligence
OCTOBER 30, 2019
Getting key feedback from customers is nothing new. And in the height of the information age, it has become easier than ever to get the voice of your customer. However, not every Voice of the Customer (VoC) program is successful. Definition of Voice of the Customer. Voice of the Customer is a research program that captures the experience customers have during their entire customer journey with you.
Moz
OCTOBER 31, 2019
Posted by Emily.Potter A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this episode of Whiteboard Friday, Emily Potter shares not only why A/B testing your changes is important, but how to develop a hypothesis, what goes into collecting and analyzing the data, and thoughts around drawing your conclusions.
Smart Data Collective
OCTOBER 28, 2019
Big data has given birth to a number of new applications. Both mobile and desktop devices are able to use more sophisticated applications to serve users in every part of the world. Tech Beacon wrote some very insightful guidelines for people trying to develop applications. Big data isn’t just useful for developing new applications. It also is ideal for monitoring these applications more easily.
Happy Market
OCTOBER 31, 2019
Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Angela Pack, Business Development Manager at Askia. Find Angela Online: LinkedIn: www.linkedin.com/in/angela-lebedis-pack-3186b01. Website: www.askia.com.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Digimind
OCTOBER 29, 2019
Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources. Too often, the process of conducting a competitive analysis for pharmaceutical companies is siloed and focused primarily on internal processes.
Moz
OCTOBER 28, 2019
Posted by MiriamEllis. Image credit: Dion Gillard. Can franchises make good digital marketing agency clients? There are almost 750,000 of them in the US alone, employing some 9 million Americans. Chances are good you’ll have the opportunity to market a business with this specialized model at some point. In this structure: The Franchisor grants permission to others to operate under its trademark, selling approved goods and services supported by an operating system and marketing.
Smart Data Collective
OCTOBER 28, 2019
Analytics is a term that many people have heard, but unfortunately not nearly as many go out of their way to truly understand in depth. Widely referred to as the “ fabric of the future ”, analytics is all about improving efficiency and ultimately creating better ways to do things in professional settings. Believe it or not, every thriving business, across practically every industry, has an analytics department (regardless of if it is a legal practice with particular focus on issues like if a hea
Happy Market
OCTOBER 31, 2019
Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Anil Damodaran, Vice President of Adomate at Course5 Intelligence. Find Anil Online: LinkedIn: [link]. Website: [link]. Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happy
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Digimind
OCTOBER 29, 2019
Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources. Too often, the process of conducting a competitive analysis for pharmaceutical companies is siloed and focused primarily on internal processes.
Moz
OCTOBER 29, 2019
Posted by FeliciaCrawford MozCon 2019 was an absolute blast. There were endless snacks. There were Roger hugs. There were networking opportunities and Birds of a Feather tables and search epiphanies galore. And there were a ton of folks in our community who watched it all unfold from the perspective of a Twitter hashtag — fun to follow along with, but not quite the same impact as seeing the talks unfold in real-time.
Smart Data Collective
NOVEMBER 1, 2019
Alula recently wrote a great article on the intersection of big data and home security. A few years ago, this was a topic that was confined to the pages of science fiction books. However, big data has proven to be a very useful tool in home security in recent years. Homeowners should be aware of the benefits of big data when they want to make things more secure.
Happy Market
OCTOBER 31, 2019
Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews David Paull, Co-Founder and CEO of Engagious. Find David Online: LinkedIn: www.linkedin.com/in/davidpaull Email: david@dialsmith.com Website: engagious.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Onl
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Zoominfo
OCTOBER 29, 2019
Success is often boiled down to a single phrase, offered up in the form of well-intentioned advice: “It’s all about who you know.” Some might argue that this phrase, once intended to stress the importance of personal connections, no longer carries the same weight it used to. . In business, people have become contacts and companies have become accounts — just a growing list of names and phone numbers in your CRM.
Datapine Blog
OCTOBER 30, 2019
Historically, the terms data report or business report haven’t got the crowds excited. Data reports have always been important for businesses. However, they have been a necessary evil, created by analysts and consultants. The term usually conjures up images of static PDFs, old-school PowerPoint slides and big tables. Usually created with past data without the possibility to generate real-time or future insights, these reports were obsolete, comprised of numerous external and internal files, with
Smart Data Collective
OCTOBER 26, 2019
Choosing a backup method for data backup requires being aware of the factors that affect data backup in the short and long term. Having an off-site backup ensures that the data is far enough away from a local incident so that the business can recover normal function quickly. However, when dealing with a backup facility, companies need to weigh their options.
Happy Market
OCTOBER 31, 2019
Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Emily Palmer Brown, VP of Digital Manager at Wells Fargo. Find Emily Online: LinkedIn: www.linkedin.com/in/emily-palmer-brown-5b76648. Email: emily.w.palmerbrown@wellsfargo.com.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Zoominfo
OCTOBER 31, 2019
So you missed your sales quota last quarter. It seems like a huge, complex problem with no clear solution. What’s broken? How can you fix it? And how do you commit to a quota for next quarter and feel confident about hitting it? It’s a complicated problem, so let’s break it down. I’m ZoomInfo’s Senior VP of Revenue and veteran salesperson Patrick Purvis.
Moz
OCTOBER 28, 2019
Posted by MiriamEllis We couldn’t do it without you! In 2018, over 1,400 marketers responded to our State of Local SEO industry survey. We all learned so much from your responses about the day-to-day realities of marketing local businesses. This year, we can do even better because your answers will give us all valuable comparative data to analyze, YoY.
Smart Data Collective
NOVEMBER 1, 2019
AI is becoming more important in many areas of marketing. AI is used by 61% of marketers to identify trends, while others are finding even more brilliant AI applications. A growing number of YouTube marketers are starting to use AI to get a higher ROI. What are the benefits of artificial intelligence in video marketing ? How can tools that rely on machine learning get more leverage from your video marketing strategy?
Happy Market
OCTOBER 31, 2019
Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Joe Beier, EVP of Shopper and Retail Strategy at GfK. Find Joe Online: LinkedIn: www.linkedin.com/in/joe-beier-2006545 Email: joe.beier@gfk.com Website: www.gfk.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Fi
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Zoominfo
OCTOBER 31, 2019
So you missed your sales quota last quarter. It seems like a huge, complex problem with no clear solution. What’s broken? How can you fix it? And how do you commit to a quota for next quarter and feel confident about hitting it? It’s a complicated problem, so let’s break it down. I’m Patrick Purvis, ZoomInfo’s senior VP of revenue and a veteran salesperson.
Smart Data Collective
OCTOBER 30, 2019
Small businesses often need to set up a digital infrastructure with a unified server. Without a network, you essentially don’t have a framework or ecosystem for your business. When a small business network is set up, it allows different computers to communicate with the internet, one another, and other devices. With the set-up of a small business network comes many different considerations and things to keep in mind, and security along with general functionality are top priorities.
Happy Market
OCTOBER 31, 2019
Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Jonathan Ephraim, Preisdent of IntelliSurvey. Find Jonathan Online: LinkedIn: [link]. Email: jephraim@IntelliSurvey.com Website: www.intellisurvey.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online:
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