Smart Data Collective
NOVEMBER 21, 2019
Big data is transforming the daily realities of running a business. Companies can use big data to handle certain tasks more quickly and cost-effectively than ever. Vince Campisi, CIO of GE Software, Ash Gupta, an executive with American Express, and many other companies use big data to get a competitive advantage. Of course, big data also raises some new challenges.
Zoominfo
NOVEMBER 22, 2019
Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar? Well, it’s really not as hard as you think. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started.
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Aqute Intelligence
NOVEMBER 22, 2019
Despite our obvious bias, we know that you don’t always need an external competitive intelligence agency. Your own colleagues can conduct competent, actionable competitor research. Your teams are often on the front-line, at the interface between your business and external stakeholders. They have access to a drip-feed of rumours, news, speculation, first-hand accounts and stories that will never make the press.
Moz
NOVEMBER 21, 2019
Posted by RuthBurrReedy Gone are the days of optimizing content solely for search engines. For modern SEO, your content needs to please both robots and humans. But how do you know that what you're writing can check the boxes for both man and machine? In today's Whiteboard Friday, Ruth Burr Reedy focuses on part of her recent MozCon 2019 talk and teaches us all about how Google uses NLP (natural language processing) to truly understand content, plus how you can harness that knowledge to better op
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Elegant BI
NOVEMBER 22, 2019
Why is Data Literacy Important? If you have attended technology conferences or read industry publications, you have probably heard the term ‘Data Literacy’. If your enterprise is considering undertaking an initiative to encourage and nurture data literacy in your organization, you may be looking for a better understanding of the concept and the benefits.
Zoominfo
NOVEMBER 20, 2019
A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. The best way to create the kind of value proposition your prospect is looking for is by addressing a need. Let’s talk about what value is – and what value isn’t. In B2B sales, value is the financial benefit you get from a solution beyond the price you pay for it.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Happy Market
NOVEMBER 19, 2019
My guest today is 'Lade Tawak, an experienced UX Researcher for many top brands including Google. Find ‘Lade Online: LinkedIn: www.linkedin.com/in/ladetawak Twitter: www.twitter.com/LadeTawak Website: ladetawak.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: w
Moz
NOVEMBER 20, 2019
Posted by FeliciaCrawford Have you ever wished there were an easy way to see all the top keywords your site is ranking for? How about a competitor's? What about those times when you're stumped trying to come up with keywords related to your core topic, or want to know the questions people are asking around your keywords? There's plenty of keyword research workflow gold to be uncovered in Keyword Explorer.
Zoominfo
NOVEMBER 18, 2019
Although the #MeToo movement traces all the way back to 2006, it gained worldwide exposure in October of 2017 when the hashtag went viral on social media. . For those who are unfamiliar, the hashtag was originally used by women who experienced sexual harassment and assault in the television and film industries. But, after gaining international attention, the initiative ignited a long-overdue examination of sexual misconduct and gender discrimination across all industries and walks of life.
Resonate
NOVEMBER 21, 2019
Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper every day. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can your business leverage these factors to gain a competitive edge?
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Owler
NOVEMBER 20, 2019
Today we’re excited to announce that Owler has partnered with ThinkData Works to join the Namara Data Marketplace. ThinkData Works, Inc. (ThinkData), is the Toronto-based tech company behind the Namara data management platform. Through this partnership, ThinkData will provide access to Owler’s database of over 13 million private and public companies.
Moz
NOVEMBER 17, 2019
Posted by rachelgooodmanmoore Reporting is central to our jobs as SEOs and helps us to communicate the value of our work to stakeholders and clients alike. Without good reporting, it can be a challenge to illustrate our success in search. We know how important it is — but it can also be painful and clunky. Am I the only one who moderately dreads what we might call “reporting season?
Zoominfo
NOVEMBER 20, 2019
A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. The best way to create the kind of value proposition your prospect is looking for is by addressing a need. Let’s talk about what value is – and what value isn’t. In B2B sales, value is the financial benefit you get from a solution beyond the price you pay for it.
Smart Data Collective
NOVEMBER 22, 2019
Big data is transforming many facets of our lives. One of the ways consumers are looking to big data is with the student loan crisis. Big data advances could also make the government more understanding with its student loan forgiveness program. Big Data Could Turn the Student Loan Crisis on its Head. There are multiple applications of big data for solving the student loan crisis.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Datapine Blog
NOVEMBER 19, 2019
The modern world is changing more and more quickly with each passing year. If you don’t pay attention to new changes or keep up the pace, it’s easy to fall behind the times (and the market) while other companies beat you to the punch. The solution? To keep abreast of current changes – at least at a level of basic understanding. Adding to that, if you can’t understand the buzzwords others are using in conversation, it’s much harder to look smart while participating in that conversation.
Moz
NOVEMBER 18, 2019
Posted by AndrewDennis33 Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. In fact, a Google employee straight up told us that content and links are two of the three (the other being RankBrain) most important ranking factors in its sea
Elegant BI
NOVEMBER 19, 2019
Don’t Be Intimidated by ETL and Data Prep. It’s EASY! When you hear the term ‘Extract, Transform and Load’, does it make you want to run in the opposite direction? ETL, as it is called, refers to the process of connecting to data sources, integrating data from various data sources, improving data quality, aggregating it and then storing it in staging data source or data marts or data warehouses for consumption of various business applications including BI, Analytics and Reporting.
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