Sat.Oct 23, 2021 - Fri.Oct 29, 2021

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10 Business Market Research Techniques to Help Your Organization Gain a Competitive Edge

Contify

The post 10 Business Market Research Techniques to Help Your Organization Gain a Competitive Edge appeared first on Contify Market and Competitive Intelligence Platform - Blog.

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Competitive Comparisons vs. Battlecards

Crayon

I’m sitting at my desk as I write this intro—a desk that I assembled over the course of a snowy Saturday afternoon last winter.

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What Are the Benefits of Cloud Computing?

Smart Data Collective

Cloud Computing is the next big thing that is becoming popular all over the world, especially for the bigger Enterprises. People are now open the cloud computing options because they want to save the data for a longer term to make sure that they don’t lose data in case of any emergency. Cloud computing has been in the industry for more than two decades now, and it has been continuously providing competitive benefits to everybody in the industry.

Security 279
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Six Ways to Put Enterprise Sales in the Fast Lane

Zoominfo

“Enterprise sales” and “fast” are two terms that don’t often go together. Once you start selling into the enterprise world, you’re greeted with more complex processes, more decision-makers, and slower-churning gears. But the rewards are substantial, as these large companies — often with $1 billion or more in revenue and thousands of employees — can lead to large annual contract values.

Sales 130
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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CILIP's Research Report: Should librarians embrace AI and learn how to code?

Vable

He had wondered, as had most people at one time or another, precisely why an android bounced helplessly about when confronted by an empathy-measuring test. Empathy, evidently, existed only within the human community, whereas intelligence to some degree could be found throughout every phylum and order including the arachnida.

Learning 144

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Using Machine Learning to Improve Cryptocurrency Mining Profitability

Smart Data Collective

Satoshi Nakamoto introduced the world to bitcoin in 2008. Many people speculated that the virtual currency would never gain traction and become extinct. However, it has grown faster than even some of the staunchest supporters originally predicted. Advances in AI and machine learning technology have been important in setting the trend for bitcoin. It’s been over a decade since the cryptocurrencies were introduced to the world and since it has become increasingly popular.

Learning 328
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Close Quicker: 8 Smart Ways to Shorten Deal Cycles

Zoominfo

Shortening the deal cycle is one of the most effective ways to increase revenue. When deal cycles shrink, account executives can meet with more prospects, generate more leads for account managers, and ultimately, close more sales. But it’s not easy to shorten cycle times without compromising on the sales experience or overlooking your prospects’ needs.

Sales 100
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7 Important Social Media Marketing Metrics

Netbasequid

In our global economy, the diversity of audiences has made the marketer’s job more difficult. Staying on top of trends, avoiding consumer intelligence pitfalls , and pinpointing the ever-changing voice of the customer are critical skills – and so is measuring your marketing performance. With that in mind, we’ll share seven important social media marketing metrics that your brand should be tracking.

Marketing 105
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Tutorial: Importing Bike Data from Google BigQuery

Dataversity

Click to learn more about author Emilio Silvestri. To match the increasing number of organizations turning to cloud repositories and services to attain top levels of scalability, security, and performance, our company provides connectors to a variety of cloud service providers. We recently published an article about KNIME on AWS, for example. Continuing with our series […].

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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AI Advances Help Contextual Targeted Advertising Strengthen Branding

Smart Data Collective

Artificial intelligence has become essential to modern marketing. Companies are finding newer, more creatives ways to integrate AI into their marketing strategies. This goes for both brand and performance marketing. AI can be useful in both online and offline marketing, but it tends to have greater efficacy in regards to online marketing strategies.

Algorithm 320
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The Why and How of Competitive Benchmarking

Similarweb

You’re confident you have a great offering because you’ve done your research. You know who your direct competitors are and what they’re doing. You quickly identify how their products differ from yours, how yours are better, and who your audience is. But is that enough? The crucial next step to success is an ongoing competitive benchmarking process – that is, the process of measuring and tracking long-term strategies and outcomes of other companies.

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What Facebook’s Renaming Means for Brands’ Consumer Intelligence Efforts

Netbasequid

So, you’ve probably heard the news that Facebook has a looming name change in the works. While the name itself won’t really matter to your consumer intelligence efforts outside of adding it to your ongoing analyses, what this change represents to consumers will matter. It could matter quite a bit, depending on how it’s positioned, in fact. Bringing all sorts of opportunities along with it.

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5 Common Data Governance Challenges (and How to Overcome Them)

Dataversity

Click to learn more about author Nahla Davies. It’s common for enterprises to run into challenges such as lack of data visibility, problems with data security, and low Data Quality. But despite the dangers of poor data ethics and management, many enterprises are failing to take the steps they need to ensure quality Data Governance. Let’s break […].

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How People from Outside of the Tech Industry are Breaking into Data Science

Smart Data Collective

Data science careers used to be extremely selective and only those with certain types of traditional credentials were ever considered. While some might suggest that this discouraged those with hands-on experience from ever breaking into the field, it did at least help some companies glean a bit of information about potential hires. Now, however, an increasingly large number of people breaking into the field of data sciences actually aren’t themselves scientists.

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Walter Paredes Escobar: My Journey with Evalueserve

Evalueserve

Intro. Joining Evalueserve was the best decision I could make. The company gave me the opportunity to strengthen my professional career working with top clients on diverse industries globally, but most importantly creating and sharing experiences with excellent people. Key Moments. Joined Evalueserve in May 2017 as a Project Manager. Helped build the Web Development practice in the Chile Center.

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3 Steps to Protect Your Brand Reputation on Social Media

Digimind

“Up to 97% of businesses are located via an online search , and 90% of people surveyed say they're influenced by customer reviews and word of mouth, no matter if they're positive or negative.”.

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The Connection Between Good Data Management and Enterprise Agility

Dataversity

Click to learn more about author Russ Ernst. The word “agile” is defined in one dictionary as “quick and well-coordinated in movement; lithe.” During the last two years, however, the word has taken on an entirely different meaning for companies navigating the complexities of a pandemic. As the realities of a highly contagious virus set in and hundreds of thousands […].

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Top 5 Tools for Building an Interactive Analytics App

Smart Data Collective

An interactive analytics application gives users the ability to run complex queries across complex data landscapes in real-time: thus, the basis of its appeal. The application presents a massive volume of unstructured data through a graphical or programming interface using the analytical abilities of business intelligence technology to provide instant insight.

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The 7 Key Ingredients to Cooking with Data

Domo

There’s a scene in the Domopalooza 2021 opening keynote where Domo CEO Josh James walks through a chaotic restaurant kitchen because he’s trying to emphasize that data can be a lot like that very environment: a hot mess. I love that analogy because it’s so true. As someone who’s been working with data for more than 20 years—first at a software startup, then at Target , and now at Domo—I can attest that data can be difficult to get your head and arms around.

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12 Social Media Metrics You Should Be Tracking

Netbasequid

What can we say about social media and its importance that hasn’t already been said a thousand different ways? Lots. Brands recognize its importance as a doorway into consumers’ lives. And with the right social media metrics, you r brand can create messaging that resonates with the audience you have, and with those you wish to have. With that in mind, we’ve created a list of 12 under-appreciated social media metrics that you should be tracking.

Win 59
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Is Cloud Transformation the Center of Your Growth Strategy?

Dataversity

Click to learn more about author Sudipta Kumar Ghosh. On-demand services that include shopping and entertainment, booking transportation and travel, and instantaneously paying back your friend for that dinner from your phone are proliferating in a high-tech world. As such, it’s a wonder that most traditional banking and financial institutions appear to be as antiquated […].

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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What You Should Adjust in Windows to Improve Data Security

Smart Data Collective

Data security has become a vital topic of concern for consumers all over the world. Countless people have had to contend with the consequences of having their personal data exposed. Data breaches are most widely publicized when they occur at major corporations, such as Target. Unfortunately, these high profile cases take attention away from the need to invest in data security solutions at home.

Security 239
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Guy In A Cube Power BI Livestream

Paul Turnley

I just wanted to give a big big Thank You to Adam Saxton and Patrick Leblanc at GuyInACube.com for inviting me to participate in the Power BI Livestream yesterday. It was a blast and an honor to be hang with you the Saxton clan (even the sheep and the great dane!

IT 53
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White Paper – Making the Case for Embedded BI and Analytics

Elegant BI

When a business considers business intelligence and augmented analytics initiatives, it should include Embedded BI and Integration APIs to improve ROI, TCO and user adoption. If an enterprise does not understand the risks of data silos, and restrictive analytics solutions, it is not likely to make the right choices. With appropriate planning and execution, businesses can create a solid foundation, and provide benefits for all users, managers and IT staff.

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The Pitfalls of Traditional Identity and Access Management Solutions

Dataversity

Click to learn more about Nathanael Coffing. Organizations are rapidly adopting new application infrastructures required to create new business models and customer and partner connectivity. While these technological advancements are providing a multitude of opportunities for innovation among businesses, they have also increased cyberthreats and risks introduced by the distribution of modern cloud apps, growing application programming […].

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.