Sat.Jul 14, 2018 - Fri.Jul 20, 2018

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10 Webinar Metrics to Measure Success

Zoominfo

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service.

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What Can Multidimensional KPI Analytics Do For My Business?

Elegant BI

How Can Key Performance Indicator BI Tools Help My Organization? KPI analytics is important for every organization, no matter how small or large, no matter what industry or business market. Key performance indicator analytics provides metrics and measures for the business so that the enterprise can define success in an objective manner. But, if BI tools and solutions are to be helpful to the organization, these tools must be accessible to business users with KPI Dashboards that are easy to use a

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Multi-colored barcodes could store three times the data as black and white

DC Velocity

JAB-Code patterns will likely see applications in government ID documents before logistics, AIM says.

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8 B2B Sales Appointment Setting Tricks

Zoominfo

There’s no doubt about it—appointment setting is an important aspect of B2B sales and business growth. Landing an in-person appointment with a key decision-maker provides salespeople with the opportunity to respond directly to a prospect’s needs and pain points. Yet, scheduling B2B sales appointments is no easy task. Let’s review why: Complex Buying Committees: Selling to businesses is much more complex than selling to individuals.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Candidate Sourcing for the Modern Recruiter [Infographic]

Zoominfo

In a recent ZoomInfo blog post, we declared that strategic candidate sourcing was not, in fact, dead. Instead, we proposed that technological advances have simply changed the way recruiters find and retain top talent. Today, we dive a little deeper and explore the modern candidate sourcing landscape. Our hope is that you can use this infographic and the information it contains to inform and evolve your current candidate sourcing strategy.

More Trending

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The changing face of cargo theft: interview with Scott Cornell

DC Velocity

Cargo theft and protection is a cat-and-mouse game over some valuable cheese, according to Scott Cornell of Travelers Insurance.

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Driving in the pole position

DC Velocity

Trucking in trouble? Authors of the latest "State of Logistics Report" beg to differ.

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Cargo Chief teams with GateHouse to share trucking data

DC Velocity

Online load matching network could use aggregated ELD data to help trucks avoid empty runs, Cargo Chief says.

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Genpact acquires Barkawi in merger of consulting firms

DC Velocity

Supply chain management services will focus on consumer packaged goods, industrial manufacturing, and high-tech sectors, Genpact says.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Truckstop.com acquires transportation software vendor Grizella

DC Velocity

Merger of logistics technology providers will help supply greater information to freight transportation industry users, firms say.

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Crown opens expanded forklift facility in Michigan

DC Velocity

Site will meet growing needs in food distribution and automotive manufacturing sectors, firm says.

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Big truckers to provide 50,000 jobs over next five years, ATA pledges

DC Velocity

Group to create `career opportunities' to 10,000 people a year over 5-year period.

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Raymond Corp. acquires northwest regional lift truck dealer Raymond Handling Concepts Corp.

DC Velocity

Dealership President Steve Raymond, a grandson of Raymond Corp. founder, will retire after 31 years, firms say.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Pilot Freight Services acquires oversized item delivery specialist Manna Freight Systems

DC Velocity

Move will meet demand for e-commerce home delivery of furniture, appliances, and other heavy goods, firm says.

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Gorbel to open crane manufacturing facility in Arizona this month

DC Velocity

Site will bring production of ergonomic lifting and safety solutions closer to western U.S. market, firm says.

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TrueCommerce and Shopify integrate e-commerce platforms

DC Velocity

Combination allows merchants to synch various commerce channels with backend business systems, firms say.

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UPS tests smart locks for parcel delivery to apartment lobbies

DC Velocity

Project reduces missed deliveries of e-commerce goods as UPS expands pilot from Manhattan into Brooklyn.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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It's become the mother.

DC Velocity

Of truckload rate cycles, that is. The pick-up in demand has done what many feared it would do.

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Rail, barge get new lives, funding under New York's infrastructure plan

DC Velocity

Underutilized assets to take center stage as the city looks to cut reliance on trucks. .

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Heavy-duty truck orders hit 12-year seasonal adjusted high in June, ACT said

DC Velocity

Fourth time in six months that net orders exceeded 40,000 units.

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Delta Air, Korean Air launch trans-pacific cargo venture

DC Velocity

Combined network to serve 370 destinations, carriers say.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Zim, Maersk, MSC sign co-operation pact on Asia-U.S. East Coast trades

DC Velocity

Partnership teams Zim with 2M Alliance members.

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5 Ways to Generate More Webinar Leads

Zoominfo

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). 79% of buyers say they will share information in exchange for webinars ( source ). 44% of marketers have hosted or participated in a webinar. 87% of those marketers found it to be an effective strategy ( source ).

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The Step-by-Step Guide to a B2B Content Audit

Zoominfo

Marketers constantly adjust to new content trends and try new tactics to increase the effectiveness of their marketing initiatives. But, new content is only one piece of the content marketing puzzle. The content you created in the past ago doesn’t disappear just because it’s no longer relevant or timely. In fact, out of date content can negatively impact several different aspects of your marketing program—and many marketers don’t even realize it.

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