Crayon
JANUARY 5, 2021
The new year is here and it’s time to dive into the oh-so-beloved activity of building a marketing plan. OK, maybe it’s not so beloved - after all, it can be daunting and challenging to come up with “the perfect plan” to hit those great big goals this year. When you need to start somewhere, it can be helpful to think through the questions you want to answer around growth, strategies, and obstacles.
Cipher
JANUARY 6, 2021
Without a clear view of the playing field, there is a good chance you’re going to move forward with the wrong (or incomplete) strategies. To predictably win in your industry, you need current, relevant competitive intelligence. Regular, effective competitor analysis will help you achieve this success.
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Smart Data Collective
JANUARY 6, 2021
If there’s one industry that had previously remained fairly untouched from the technological advancements, it is the sports domain. However, over time the sector is getting introduced with several new generation technologies intended to make it efficient and smart. We have recently seen a number of technological developments that have impacted sports.
Zoominfo
JANUARY 8, 2021
2020 was a disruptive year for everyone and everything. For those who love to travel, for instance, the year forced plans to come to a quick and indefinite hold. For businesses, the majority of their plans, too, have had to shift or change entirely. Interestingly, many companies who’ve caught the travel bug in the form of business expansion projects — both within the U.S. and globally — appear to have largely maintained those goals.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Crayon
JANUARY 7, 2021
The following post was written by Richard Conn. Richard is the Senior Director, Search Marketing for RingCentral, a global leader in unified communications and a world class VoIP provider. He is passionate about connecting businesses and customers and has experience working with Fortune 500 companies such as Google, Experian, Target, Nordstrom, Kayak, Hilton, and Kia.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
JANUARY 5, 2021
We recently talked about the benefits of using big data in marketing. We even discussed some tools that leverage big data to get more value out of marketing strategies. For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. It’s a near-supernatural, multi-layered vortex that pulls in leads from the wider world, then draws them down toward closing.
Zoominfo
JANUARY 8, 2021
All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service.
Octopus
JANUARY 8, 2021
Competitive Intelligence battlecards a powerful weapon to help you fight off your competitors This article discusses Competitive Intelligence battlecards a powerful weapon to help you fight off your. The post Competitive Intelligence battlecards a powerful weapon to help you fight off your competitors appeared first on Octopus Competitive Intelligence.
ArchIntel
JANUARY 4, 2021
ArchIntel™ -. Let’s discuss the best ways to use competitive intelligence in today’s market. As a business owner, there’s no doubt that you would focus on collecting data and researching the best marketing strategies solely for your business. However, monitoring your competition’s marketing strategies and how they perform is just as important. . In this article, we will talk about what competitive intelligence is, how to gather it, and how to use it to your own advantage.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Smart Data Collective
JANUARY 8, 2021
Artificial intelligence has been a huge revolutionary advance for modern consumers and businesses. It has led to some of the most important and pressing discoveries. The market was worth $39.9 billion in 2019 and is growing at a pace of 42% a year between 2020 and 2027. However, there are a few fundamental things that we need to understand to make it work for us.
Zoominfo
JANUARY 5, 2021
What happens when your most important go-to-market machines sync up? You fuel your CRM with powerful deal-making data. For many companies, ZoomInfo serves as the information engine that powers how they go to market. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales.
Octopus
JANUARY 6, 2021
Competitive Analysis thinking for sensational media headlines This article is called Competitive Analysis thinking for sensational media headlines and offers our thoughts on finding the truth within newspaper. The post Competitive Analysis thinking for sensational media headlines appeared first on Octopus Competitive Intelligence.
FedSavvy
JANUARY 5, 2021
Introduction to mind mapping. Have you ever been thrown into a capture for a complex opportunity that seems to invite a crowded competitor field? It can be challenging to understand the core requirements of a contract in a short period of time and to narrow down a group of competitors to focus on. Consider mind mapping as a tool to help you simplify this process.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Smart Data Collective
JANUARY 6, 2021
Big data is central to financial management. The market for financial data analytics is expected to reach $10 billion by 2025. One of the biggest uses of big data in finance relates to accounts receivable management. A decent AR (Accounts Receivable) management system is essential for the functioning of any business, no matter what industry you’re in.
Zoominfo
JANUARY 8, 2021
2020 was a disruptive year for everyone and everything. For those who love to travel, for instance, the year forced plans to come to a quick and indefinite hold. For businesses, the majority of their plans have also shifted or changed entirely. Interestingly, many companies who’ve caught the travel bug in the form of business expansion projects — both within the U.S. and globally — appear to have largely maintained those goals.
Octopus
JANUARY 4, 2021
What is Market Sizing, and how to do it? This article is called what is market sizing, and how to do it? We discuss what it is, why. The post What is Market Sizing, and how to do it? appeared first on Octopus Competitive Intelligence.
Timo Elliot
JANUARY 4, 2021
I recently participated in a web seminar on the Art and Science of FP&A Storytelling, hosted by the founder and CEO of FP&A Research Larysa Melnychuk along with other guests Pasquale della Puca , part of the global finance team at Beckman Coulter and Angelica Ancira , Global Digital Planning Lead at PepsiCo. With advanced analytics, flexible dashboarding and effective data visualization, FP&A storytelling has become both an art and science.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
ArchIntel
JANUARY 6, 2021
ArchIntel™ -. Kevin Westcott of consulting services firm Deloitte believes the telecommunications industry has a lot to look forward to in 2021 because of 5G. For Westcott, 5G does not only offer opportunities on the consumer side; the next-generation wireless technology also has a lot of potential for enterprise customers. In fact, a recent Deloitte study shows that 86 percent of surveyed networking executives believe advanced wireless technologies would result in the transformation of their or
Zoominfo
JANUARY 5, 2021
What happens when your most important go-to-market machines sync up? You fuel your CRM with powerful deal-making data. For many companies, ZoomInfo serves as the information engine that powers how they go to market. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers.
Octopus
JANUARY 5, 2021
How to do Competitor Analysis in 2021 It is important to understand how to do Competitor Analysis in 2021. Most of us work within competitive markets. So, keeping an eye. The post How to do Competitor Analysis in 2021 appeared first on Octopus Competitive Intelligence.
Netbasequid
JANUARY 8, 2021
. As we kick off 2021, one consumer intelligence purchase pattern is clear: people who were spending money on ‘experiences’ instead of things have redirected those funds toward other pursuits. Some have used it for essentials, but many have directed it toward purchasing pandemic distractions. Consumer love has shifted from experiences to ecommerce.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Dataversity
JANUARY 5, 2021
Click to learn more about author Jon Toor. A 2020 survey of senior IT decision-makers and IT security professionals found that 84 percent of respondents’ organizations have accelerated their digital transformation efforts as a direct result ofCOVID-19. Having a modern storage infrastructure is key to these efforts, one that is optimized for a hybrid cloud […].
Weidert Group
JANUARY 4, 2021
What holiday gift did my 13-year-old ask for last month? The Art of War by Sun Tzu, the legendary military strategist from the 5th century BC.
Timo Elliot
JANUARY 6, 2021
The “Better Together” program is a series of conversations is where I give the microphone to SAP customers and partners for an unfiltered look at how they are innovating with SAP’s Business Technology Platform to unlock business value. The first episode focused on the Gates Corporation and how the company has been able to reinvent their products experience using the latest internet of things technology.
Netbasequid
JANUARY 7, 2021
TikTok is the social network for brands to connect with Gen Z, Millennials and any segments seeking to decompress by watching videos (read: everyone). So, it shouldn’t be surprising that many brands are experiencing viral success from it. But that success isn’t a given. These brands understand their audience – and you need to too. We’ll show you how below!
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Dataversity
JANUARY 4, 2021
Click to learn more about author Martin Hansknecht. While technological advancements will be numerous in 2021, our prediction for revolutionary transformations is twofold: (I) industries will begin to mass-adopt internal, unstructured analytics, and (II) enterprises will prioritize bridging governance with analytics via in-place solutions. Nineteenth century English novelist Mary Ann Evans, pen name George Eliot, […].
Weidert Group
JANUARY 6, 2021
Usually all it takes for a stream of manufacturing blog content ideas to dry up is a blank screen, a blinking cursor, and a deadline. Where do you turn to fight blog article writing vapor-lock or for inspiration when it feels like there’s nothing new under the sun in manufacturing marketing? Engaging manufacturer blogging ideas and industry-relevant blog topics are likely closer than you think.
Digimind
JANUARY 6, 2021
We made it! 2021 is here, and it doesn’t have to be a continuation of the last difficult 10 months that have plagued brands and agencies alike. Using Social Media Management & Analytics, marketing and insights professionals can take back their early 2020 successes and build new paths forward that include key data derived from the netizens online - particularly from platforms like Facebook, Twitter, and Instagram.
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