Crayon
JANUARY 14, 2021
Your business doesn’t exist in a vacuum. There will always be external forces pushing on your bottom line — both upwards and downwards. A strong economy drives a sustained boost in demand for your solution. Nice. A change in your closest competitor’s lead generation strategy drives an acute drop in opportunities for your sales team. Yikes. It’s important to understand what you can and can’t control.
Cipher
JANUARY 11, 2021
Question: What’s the best source of information for conducting a competitor analysis?
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Smart Data Collective
JANUARY 14, 2021
Artificial intelligence (AI) powered solutions have popped up across numerous industries. From healthcare to transportation, it has found applications in a vast number of things and business marketing is no different. Loads of business marketing solutions are available today that come with the power of AI. These include chatbots, video creation tools, and so much more.
Zoominfo
JANUARY 11, 2021
It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. In other words, they have pain points they need fixing. Whether it be something isn’t working as efficiently as it should, or you’re spending too much money on a simple solution. Maybe there’s a product out there that can automate most of the work you spend half your day working on.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Crayon
JANUARY 12, 2021
Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitive intelligence. The real secret to success is combining those two knowledge sources – monitoring your own strategy alongside that of your competitors. This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
JANUARY 11, 2021
We have talked about a number of changes that big data has created for the manufacturing sector. A number of manufacturers are relying more on analytics technology to streamline their operations. Cloud computing involves using a network of remote internet servers to store, manage, and process data, instead of using a local server on a personal computer.
Zoominfo
JANUARY 15, 2021
After a year like no other, here we are in 2021 still standing. The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. One thing is clear — lead generation has never been more central to a business’ success. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).
Tinuiti
JANUARY 13, 2021
Smart Shopping is a fairly new campaign type within Google Ads , with the goal to simplify advertising products on Google Ads platform by using automated bidding and ad placement.
ArchIntel
JANUARY 13, 2021
ArchIntel™ -. Market intelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. On Jan. 5, Roetzer published a transcript of the interview on the Marketing Artificial Intelligence Institute’s website, explaining Contify’s capabilities in helping businesses collect market and competitive intelligence.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Smart Data Collective
JANUARY 13, 2021
Big data is playing a very key role in the future of email communications. A growing number of companies are finding more innovative ways to use data technology to streamline communications and build more personalized relationships between various stakeholders. One of the most important benefits of big data lies with email verification. Data-driven companies are finding smarter ways to use big data to verify the identities of their subscribers and consumers, which is proving to be very useful.
Zoominfo
JANUARY 11, 2021
It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. In other words, they have pain points they need fixing. Whether it be something isn’t working as efficiently as it should, or you’re spending too much money on a simple solution. Maybe there’s a product out there that can automate most of the work you spend half your day working on.
Alexa
JANUARY 15, 2021
You’re shopping for a new smartphone when a sales rep stops you dead in your tracks and tells you about a number of different phones on sale or on promotion. Instead of asking what you’re really looking for in a phone, the rep has the singular agenda to make a sale and nothing more. What if the sales rep instead took the time to get to know you first.
ArchIntel
JANUARY 12, 2021
ArchIntel™ -. Sabrina Liverpool, a private investigator specializing in open-source intelligence, compiled a list of free OSINT tools and websites that online investigators can use to get started on the right track. In an article published on her website, Liverpool notes that online investigators should have three tools at their disposal: private browsers, web page downloaders and video downloaders.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Smart Data Collective
JANUARY 10, 2021
Artificial intelligence or AI is beginning to have a large impact on businesses of all sizes. Startup businesses are also taking part in the AI revolution. The importance of AI in today’s business world cannot be overstated. This article will explore the ways in which AI technology can help your startup business succeed. What is Artificial Intelligence?
Zoominfo
JANUARY 12, 2021
We get it: Cleaning your CRM data can feel like a burden. There is so much data and so little time. But if you catch yourself asking, “Where would I even start?”—you’ve come to the right place. Spoiler alert: the very first step in achieving data integrity is recognizing your CRM isn’t reaching its fullest potential. So, congratulations! You’ve already made great strides in seeking out a solution that will help your company go-to-market and reach the right customers, faster.
Intelligence Node
JANUARY 11, 2021
The best thing about January is the opportunity to start again, a general optimism for doing better retail planning than last year. More so for retail, being one of the hardest hit industries last year. As retailers re-evaluate 2020’s retail planning decisions, the overarching theme for Budget ‘21 is ‘uncertainty’, given the current political […].
FedSavvy
JANUARY 13, 2021
We open the year with a new competitor highlight on an less known, but significant GOVCON competitor – NTT DATA. The company is among the likes of BAE Systems and Deloitte as an internationally headquartered business with a separate U.S. business. . NTT DATA is an IT services provider and systems integrator headquartered in Tokyo, Japan. The company has business operations in 88 countries and has over 300,000 employees worldwide.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Smart Data Collective
JANUARY 14, 2021
Machine learning has drastically changed the direction of the financial industry. In 2019, Forbes published an article showing that machine learning can increase productivity of the financial services industry by $140 billion. However, the real value of machine learning appears to be with increasing performance of stock investing. Investors are looking towards new machine learning capabilities to get more value out of their strategies by choosing better performing securities.
Zoominfo
JANUARY 12, 2021
If you’re unfamiliar with dirty data—allow us to introduce you. Dirty data has been plaguing CRMs since they were invented. Why? Countless people change jobs, names, locations, and contact information every day—in other words, all data has an expiration date. Your CRM is only as good as the data inside it, so when this information dirties your CRM, your marketing and sales teams waste precious time and money pursuing people who aren’t a good fit for your product or service.
ArchIntel
JANUARY 12, 2021
ArchIntel™ -. In part four of his LinkedIn blog post series about different open-source intelligence use cases, Babel Street’s vice president of commercial sales, Joel Neubert , examines OSINT applications for performing commercial due diligence. According to Neubert, there is an increasing need among companies to quickly gain a deep understanding of potential customers and suppliers in light of the rapid onboarding process taking place in today’s business environment.
Netbasequid
JANUARY 12, 2021
. Healthcare workers have toiled ceaselessly this past year against COVID-19, with no end in sight. The magnitude of the uphill battle they’ve endured is almost unfathomable for outsiders to understand. Social media analytics cuts through the colossal quantity of pandemic-related posts to reveal healthcare providers’ COVID-19 conversations. This is valuable intelligence for any provider in the space.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Smart Data Collective
JANUARY 15, 2021
Businesses have been using big data for years. Analyzing large data sets, they get invaluable insights and uncover patterns and trends in their area of interest. Yet, the concept of big data has evolved. Today, it goes beyond marketing purposes and thus can be helpful in many other industries, in particular in education. Schools, colleges, and universities get benefits from the use of big data algorithms to process huge amounts of data, including information on students’ grades, attendance, and
Zoominfo
JANUARY 15, 2021
Sales reps can easily lose a successful sale if they don’t have the right tools or framework to work with. Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Finding the best prospects goes beyond surface-level details like company name and phone number. Sales professionals also need access to extensive intelligence such as buying signals, reporting structures, and tech stacks.
ArchIntel
JANUARY 13, 2021
ArchIntel™ -. Conducting a competitive analysis is one way to foster a data-driven culture within companies, helping retain customers as well as drive success and profitability. Richard Conn , senior director of search marketing for RingCentral , a company specializing in unified communications and provides VoIP solutions, said in a recent article that competitive analysis should be an integral part of a company strategy to stay ahead of competitors.
Dataversity
JANUARY 14, 2021
Click to learn more about author Mathias Golombek. From healthcare to tech takeovers, I discuss the latest stories and hottest trends in our Tech Thursday round-up. Saving Face A facial recognition experiment has sparked a heated debate over “reckless findings,” and the world has taken notice. The study was done at Stanford University, where researchers have claimed […].
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Smart Data Collective
JANUARY 11, 2021
We have talked in depth about the benefits of using data-driven strategies to improve the functionality of the workplace. There are plenty of case studies of companies using big data to streamline many elements of their business models. One of the most novel applications of big data lies in the field of employee training and development. Companies have found that data-driven educational initiatives can be especially effective.
Zoominfo
JANUARY 12, 2021
Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. Traditional marketing content is still important, but when it comes to things like promotion, product pushes or industry news, social network sites are the place to be (because it’s where your potential customers are).
ArchIntel
JANUARY 12, 2021
ArchIntel™ -. Coca-Cola is searching for a senior manager for competitive intelligence who will be responsible for conducting competitive analysis in the company’s consumer goods space. In a recent job posting on LinkedIn, the beverage company said the competitive intelligence senior manager will be based in Atlanta, Georgia, and tasked with providing insights from various sources while being able to influence senior leadership decisions.
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