Sat.Aug 22, 2020 - Fri.Aug 28, 2020

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Competitive Intelligence Software Comparison: Sharpr vs. Knowledge360

Cipher

Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. So we decided to dedicate a series of articles to this very subject. -- Article Continues Below -- Let us help you find the tool that best fits your needs. As evaluators work through their decision-making process, we often see that the decision becomes less about comparing tools against each other, and more abo

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Hadoop Data Mining Tools Can Enhance The Value Of Digital Assets

Smart Data Collective

The digital marketing field has become far more datacentric in recent years. Before the turn of the century, the reliance on data technology was little more than nonexistent. It was primarily limited to handling the backend computations needed to handle the bandwidth of large websites. Web developers utilized data to some capacity as well, but marketers rarely considered doing so.

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An SDR’s Field Guide to Sales Territory Mapping

Zoominfo

Sales territory maps serve as the game boards for outside sales, which makes field sales reps the game board pieces. Without knowing how the board is laid out, you won’t know which directions the pieces should go. Though it can be tedious, sales territory mapping provides a framework for strategic planning — ensuring that sales reps don’t go into meetings blind.

Sales 264
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Boost your eCommerce Revenue with Smart Pricing Analytics

Intelligence Node

The retail world is currently facing rapid evolution. Market trends are fluctuating at an unprecedented pace, prices are as competitive as they’ve ever been, and customers are holding companies to ever-higher standards. The only way to keep up is with a pricing analytics software that enables you to strategize in a manner that optimizes for […].

Retail 197
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Competitive Intelligence Software Comparison: Pitchbook vs. Knowledge360

Cipher

Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. So we decided to dedicate a series of articles to this very subject. -- Article Continues Below -- Let us help you find the tool that best fits your needs. As evaluators work through their decision-making process, we often see that the decision becomes less about comparing tools against each other, and more abo

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Marketing Productivity: Where Are You Wasting Time?

Zoominfo

Everyone wants to be efficient and productive. We write it on our resumes. We try to demonstrate it in our day-to-day routines. Time management is important to us. But what does it mean to actually be productive when it comes to marketing? We’ll Answer that question in today’s blog post. Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks.

Marketing 221
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Case Studies: Product Marketing Strategies Built on Consumer Insights

Digimind

We often hear of companies who’ve seen massive improvements in sales, revenue and market share through the use of consumer insights from social media. But just how do they do this?

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Quick Tips, Power BI Desktop, Query Parameters, Part 4, Passing Power Query Parameter Values to SQL Server Stored Procedures

BI Insight

I have written 3 blogposts about query parameters in the past. Power BI Desktop Query Parameters, Part 1, Introduction Power BI Desktop Query Parameters, Part2, Dynamic Data Masking and Query Parameters Power BI Desktop Query Parameters, Part 3, List Output This is the fourth one in the form of Quick Tips. Here is the scenario. … Continue reading Quick Tips, Power BI Desktop, Query Parameters, Part 4, Passing Power Query Parameter Values to SQL Server Stored Procedures.

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10 Tips on Getting More Out of Google Analytics

Smart Data Collective

Since its inception, Google Analytics has been one of the top choices for website and online marketing analytics on the web. It’s incredibly robust, offering insights into behavioral data, traffic flow, conversion rates, sales funnel development, and more. It grants access to highly customizable and automated reporting, as well as tight user controls so you can guard and selectively distribute your data.

Learning 233
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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How to Conduct Effective Sales Cold Calls with ZoomInfo Insights

Zoominfo

Always. Be. Closing. For a long time, it was the motto of any worthwhile salesperson. But things change. In our modern, digitally-driven world, the script has been flipped a bit. At ZoomInfo, we care about the sales numbers, but we know to get there we must: Always. Be. Relevant. When you rush to close a sale, you don’t have the time to harness key insights about your prospects — leaving you high and dry during your sales calls.

Sales 207
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Contify Partners with Fletcher/CSI to Present a Webinar on Optimizing Market Insights & Competitive Intelligence through Integrated Primary & Secondary Research

Contify

Contify, a pioneer in AI-enabled market and competitive intelligence solutions has announced that it will be co-presenting a webinar with Fletcher/CSI, a leading market and competitive insights and strategy consulting firm on the topic ‘ Get the Big Picture View: Respond faster to market and competitive disruptions through integrated primary & secondary research ’, exclusively for market and competitive insights professionals, marketing/product development and sales professionals looking for

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How Midsize Businesses Leaders Turn Extreme Stress Into Grit And Creativity

Timo Elliot

Dreams are powerful. They inspire every company founder to lead their business with a clear purpose and vision. But over time, those visions sometimes become diluted and obscured as tough times set in. Unfortunately, it’s all too easy to forget dreaming when facing extreme stress from uncertainty and constant disruption. Business leaders, as well as their employees, can become so preoccupied with firefighting that no time is left to ensure the business is on the right track and aligned wit

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How To Manage OpenShift Secrets With Akeyless Vault

Smart Data Collective

Developed by RedHat, OpenShift is an enterprise-grade hybrid cloud Kubernetes platform. It is essentially a commercial version of the open source container orchestration system designed to automate the deployment, management, and scaling of containerized applications. OpenShift can be described as a hybrid K8s application platform that operates as a platform-as-a-service (PaaS), which means it is a containerization platform.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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An SDR’s Field Guide to Sales Territory Mapping

Zoominfo

Sales territory maps serve as the game boards for outside sales, which makes field sales reps the game board pieces. Without knowing how the board is laid out, you won’t know which directions the pieces should go. Though it can be tedious, sales territory mapping provides a framework for strategic planning — ensuring that sales reps don’t go into meetings blind.

Sales 130
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5 Tools to Ace Influencer Marketing in 2020 and Beyond

Digimind

Influencer marketing has been a key marketing strategy for years now, and will surely continue to go on strong, as consumers continue to make choices based on recommendations from people they know and trust. Influencers and thought leaders abound from every type of industry, even the most niche, and are an extremely effective way to promote your product or service to previously untapped pools of audiences.

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Reporting on Ranking Changes with STAT’s Google Data Studio Connectors

Moz

Posted by Ian_Pfister Since Moz released the new Google Data Studio Connectors for STAT , you might be wondering how to best implement them for your reporting strategy. My colleagues at Path Interactive and I absolutely love how granular you can get with your reports in STAT, and finally having the ability to cleanly and effectively pull those reports into Data Studio (the tool we use for our own reporting) is a godsend.

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Step-By-Step Guide To Deploying A Data Driven Strategy For Local Search

Smart Data Collective

Big data has led to a number of changes in the digital marketing profession. The market for big data analytics in business services is expected to reach $274 billion by 2022. A large portion of this growth is attributed to the need for big data in the marketing field. It isn’t just large companies using big data and AI to get a competitive edge in marketing.

Profiling 207
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Marketing Productivity: Where Are You Wasting Time?

Zoominfo

Everyone wants to be efficient and productive. We write it on our resumes. We try to demonstrate it in our day-to-day routines. Time management is important to us. But what does it mean to actually be productive when it comes to marketing? We’ll answer that question in today’s blog post. Obstacles to Marketing Productivity Even the most disciplined employees face productivity roadblocks.

Marketing 130
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5 Tools to Ace Influencer Marketing in 2020 and Beyond

Digimind

Influencer marketing has been a key marketing strategy for years now, and will surely continue to go on strong, as consumers continue to make choices based on recommendations from people they know and trust. Influencers and thought leaders abound from every type of industry, even the most niche, and are an extremely effective way to promote your product or service to previously untapped pools of audiences.

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New videos explore why it’s time to ‘Do Data Differently’

Domo

As a strategy advisor, I am constantly approached by executives seeking advice on how to use data better, how to do better analysis, and how to build better systems. And I try to help, I really do. But the world has changed. We face a global crisis that emerged almost overnight to disrupt our lives and work. Doing better is no longer good enough; we need to do differently.

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Does Data Analytics Help With Selecting An IT Provider?

Smart Data Collective

Data analytics technology plays an important role in the modern consumer decision-making process. Even consumers looking for an IT provider might turn to data analytics technology. We previously talked about how big data can be used to benefit IT. However, it can also be used to help customers make more informed decisions. Using Big Data to Find the Perfect IT Provider.

IT 203
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Conduct Effective Sales Cold Calls with ZoomInfo Insights

Zoominfo

Always. Be. Closing. For a long time, it was the motto of any worthwhile salesperson. But things change. In our modern, digitally-driven world, the script has been flipped a bit. At ZoomInfo, we care about the sales numbers, but we know to get there we must: Always. Be. Relevant. When you rush to close a sale, you don’t have the time to harness key insights about your prospects — leaving you high and dry during your sales calls.

Sales 130
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Quick Tips, Power BI Desktop, Query Parameters, Part 4, Passing Power Query Parameter Values to SQL Server Stored Procedures

BI Insight

I have written 3 blogposts about query parameters in the past. Power BI Desktop Query Parameters, Part 1, Introduction Power BI Desktop Query Parameters, Part2, Dynamic Data Masking and Query Parameters Power BI Desktop Query Parameters, Part 3, List Output This is the fourth one in the form of Quick Tips. Here is the scenario. … Continue reading Quick Tips, Power BI Desktop, Query Parameters, Part 4, Passing Power Query Parameter Values to SQL Server Stored Procedures.

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NLP and Contextual Search Analytics!

Elegant BI

How Can Clickless Analysis and NLP Support Business User Analytics? An advanced analytics solution that is designed for augmented analytics, must be easy enough for the average business user to achieve results without IT skills or the skills of a data scientist. When a business user can leverage clickless analytics search capability, the user can achieve rapid, clear results and use those results to solve problems, share information and optimize opportunities for the business.

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5 Massively Important AI Features In Time Tracking Applications

Smart Data Collective

Artificial intelligence has transformed the future of many industries. One area that has been under- investigated is the use of AI in time tracking technology. AI is Fundamentally Changing the Future of Time Tracking Technology. A time tracking software is a worthy investment irrespective of the size of your organization. It generates accurate reports based on the amount of time your team spends working on a task.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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3 tips for communicating change in a post-COVID world

Domo

In a previous blog post about Domo’s guide on how to safely reopen the workplace , we highlighted three apps that can help employers get the data they need to ensure employee wellness and business continuity. For anyone building a get-back-to-work strategy, those apps are important. But they’re not the be-all, end-all, according to Dr. Jeff Shulman.

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Surviving COVID-19 as an OTA: Supplier Relationship Management is the key

Data Hut

An online travel agency is as good as its supplier relations. In this competitive era, the only thing people deem essential is trust. As a result, there is an increased emphasis on forming long-lasting business relationships. The key to this is supplier relationship management. Through Supplier relationship management (SRM), you can garner well-performing hotels.

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Pepper Miller, President of the Hunter-Miller Group, on the Role of Diversity in Consumer Insights

Happy Market

In this episode, we’ll hear from Pepper Miller, President of the Hunter-Miller Group on her opinion and experiences about diversity in consumer insights. Find Pepper Online: Website: [link]. LinkedIn: [link]. Twitter: [link]. Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp W