Zoominfo

MAY 31, 2018

The EU’s General Data Protection Regulation (GDPR) is here and mandates major changes to the modern marketer’s B2B lead generation efforts. Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation. Less understood, though, are the ways in which the GDPR affects B2B marketers’ third-party lead generation campaigns.

Education 217

Education Marketing Marketing Information 217

DC Velocity

MAY 30, 2018

First U.S. technology hub will open in 2019, supporting warehouse and transportation platforms such as smart glasses, collaborative robots, and chatbots.

Innovation 63

Innovation Technology Technology 63

MarketCulture

MAY 28, 2018

Source: OCEAN/CORBIS. To answer this question it can be helpful to start with the opposite question: why aren’t leaders Customer-Centric? In many cases, it appears to depend on chance! There are many reasons leaders are driven away from being truly customer-centric: the dominant profit and shareholder value focus in many organizations, the siloed and internal focus in most large corporations, the pressure on short-term results at the cost of customer relationships and customer value.

Learning 40

Learning Research Business IT 40

Digimind

MAY 28, 2018

The Sales and CI Alliance. At present, you may be missing all of the potential influence a Sales team can exert on its Competitive Intelligence department. On the contrary, it's quite easy to identify exactly how Sales can benefit from CI. Now it is time to recognise the benefits of both teams as allies. Sales teams are no stranger to collecting intelligence on their competitors.

Competitive Intelligence 40

Competitive Intelligence Competitive Sales Alliance 40

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Zoominfo

MAY 30, 2018

In modern-day marketing, data is the new oil. The more customer data you capture, analyze, and act upon, the better you get at creating influential marketing narratives. In fact, 63% of marketing executives feel strongly that data-driven marketing is crucial to success in our hyper-competitive global economy ( source ). But—as the best content marketers will tell you, analyzing and applying customer data is complicated and time-consuming.

Predictive Analytics 167

Predictive Analytics Profiling Competitive Sales 167

DC Velocity

JUNE 1, 2018

As sales boomed, pesticide manufacturer Bonide found itself struggling to keep up with orders. New lift trucks and a warehouse redesign changed all that.

Sales 53

Sales 53

Better Buys

MAY 29, 2018

Learning management systems are NOT just for educators anymore. In fact, corporate America has been actively and earnestly courting LMSs to handle everything from employee recruitment, to hiring, to training and development. All of which, when you think about it, lend themselves to learning. So, it should come as no surprise as 2Q wanes that […].

Marketing 22

Marketing Marketing Education Learning 22

Zoominfo

MAY 29, 2018

B2B companies take note: Use of voice search is on the rise. In fact, 41% of U.S. adults use voice search on a daily basis ( source ). This search trend presents a unique opportunity for your company to jump ahead of the competition and generate more organic traffic to your business websites. Market research firm Gartner predicts that by 2021, early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30% ( source ).

Commerce 153

Commerce Algorithm Market Research Marketing Research 153

DC Velocity

JUNE 1, 2018

Drivers can operate laden vehicles for personal use if they need to find safe, accessible rest stops, agency says.

49

49

DC Velocity

MAY 30, 2018

Mooney said event no different than what inspectors do all year long.

60

60

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

DC Velocity

MAY 30, 2018

Australian firm expands U.S. reach with access to LTL shipping sector, WiseTech says.

Globalization 40

Globalization Technology Technology 40

DC Velocity

MAY 30, 2018

TAC Holdings establishes platform to remedy pricing "inefficiencies.".

Marketing 40

Marketing Marketing 40

DC Velocity

MAY 31, 2018

Cargo discharged quickly on dedicated truck lanes.

44

44

DC Velocity

MAY 31, 2018

Price tag put at about $90 million.

40

40

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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Zoominfo

MAY 28, 2018

As our world becomes increasingly digital, lines between business concentrations have blurred. Marketing bleeds into social media. Social media bleeds into customer relations. Customer relations bleeds into branding—and so on and so forth. But, two marketing initiatives that aren’t often integrated are search engine optimization (SEO) and public relations (PR).

Algorithm 194

Algorithm Retail Profiling Sales 194

Better Buys

JUNE 1, 2018

Marketing automation (MA) is hot. Of all the trending software in the business market, few have been outpacing MA in terms of market growth and compounded annual growth rate. Forrester fastens the exclamation point on the sector’s growth with the results of its first-ever forecast of marketing automation. The results? Forrester predicts a more-than-doubling in […].

Marketing 22

Marketing Marketing Business Research 22

DC Velocity

JUNE 1, 2018

Potential impact would be muted by strong demand for warehouse products to handle e-commerce orders, consultant says.

Commerce 62

Commerce 62