Sat.May 02, 2020 - Fri.May 08, 2020

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Competitive Intelligence Tools: Traditional Taxonomies vs. Natural Language Processing

Cipher

As you evaluate competitive intelligence tools , you will likely come across two major categories of systems: taxonomy-based systems and systems that use natural language processing for automated tagging.

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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

What kind of grocery shopper are you? Do you take your time, comb every aisle, look at every option and add to your cart whatever looks good in the moment? Or do you plan a little, consider meals you might like to eat, think of a ballpark budget, prepare a list, and aim to get in and out as quickly as possible? A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list.

Analysis 273
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A Simple Keyword Research Process for Winning SEO - Whiteboard Friday

Moz

Posted by Cyrus-Shepard Smart keyword research forms the basis of all successful SEO. In today's Whiteboard Friday, Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time. Bonus: Be sure not to miss Cyrus's upcoming webinar, Build a Winning Keyword Strategy: Start-to-Finish on May 21, 2020 at 10am PST: Save my spot.

Win 68
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Machine Learning: The Secret Weapon for Data Visualization!

Elegant BI

Machine Learning and Smart Data Visualization – The Perfect Combination! Now that you (and your team) have access to analytics tools, you want to make the best use of these tools. You want to share analysis with others, use that analysis to explain concepts and conclusions in a presentation, and clearly see the root cause of a problem, the opportunity you can leverage and the trends and patterns you need to understand in order to do your job.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Global Strategy Consulting Major Identifies New Business Opportunities Using Contify

Contify

Contify, the AI-enabled market and competitive intelligence platform, has announced today that it has successfully deployed its Market and Competitive Intelligence Platform to help a global strategy consulting major find new business opportunities by tracking the portfolio companies of its private equity clients. The firm approached Contify to automate the process of monitoring the digital footprint of 1800+ companies from its PE clients’ portfolio.

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Take the COVID-19 Local Search Marketing Business Impact Survey

Moz

Posted by MiriamEllis The poet Burns once observed that the best laid plans “gang aft agley.” At Moz, we were about to publish our State of Local SEO industry report, based on our local search marketing survey to which hundreds of you generously replied. Then the public health emergency unexpectedly arose, and we decided to pause in our planning. The findings of the survey, as they currently stand, contain valuable and surprising insights which are as relevant today as they were pre-COVID-19.

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Enjoy the Benefits of Augmented Analytics!

Elegant BI

How Do I Pitch the Benefits of Augmented Analytics to Management and IT? If you are trying to convince your executive management or IT team of the benefits of augmented analytics, you really don’t have to look far for support. Augmented analytics benefits are numerous and, while some benefits are self-evident, many are more subtle and will be uniquely effective within you own enterprise.

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Better Buys’ Office Equipment Editor’s Choice Awards – 2Q 2020

Better Buys

Better Buys has announced its 2Q 2020 Editor’s Choice Award winners for its office equipment devices. These winners represent the top manufacturers in the industry and were compiled from in-depth analysis of recently-released office equipment products. Each award recipient not only offered the greatest value and functionality but also exhibited unique features.

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Zoom Becomes Video Conferencing Leader During COVID-19. Why?

Zoominfo

“We do not want to grow too fast,” said Eric Yuan, CEO of Zoom, in a 2017 interview with Saastr. His reasoning? “Our philosophy is we really focus on making our existing customer happy. We do not aggressively pursue the new prospect.”. The company hasn’t had to do too much pursuing as of late, given that the pandemic—and the worldwide corporate transition to working from home that has accompanied it—has supercharged the demand for what Zoom sells: web conferencing software.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Diagnosing Traffic Drops During a Crisis: Was It You, Google, or the Whole World?

Moz

Posted by Dr-Pete We want to fix things and believe we're in control. When your house is filling with water, you grab a bucket. If there's a hole in your roof, the bucket might help. If your sink is overflowing, the bucket is distracting you from the real problem. If the river is overflowing, that distraction could be deadly. When traffic is falling, it's easy to panic and focus on what you can control.

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How new Domo apps can help you get safely back to work

Domo

Over the past month, whenever I’ve talked to Domo customers , one question has come up more than others: “When can we safely get back to work?” I get asked this because I’m talking to business and civic leaders who are understandably concerned about the health of both their workforce and organization. That’s what’s top of mind for everybody. We all want to make good decisions.

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6 Zenefits Alternatives to Consider

Better Buys

Managing a workforce is no easy task for human resources professionals. Perhaps one of the most important tasks is onboarding employees. Onboarding helps new hires transition to their roles and get acquainted with the company. A positive onboarding experience is key to building strong relationships from the outset and retaining talent. However, 36% of organizations […].

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Coronavirus is Spurring Adoption of Digital Tools – Which are Here to Stay?

Zoominfo

Around the globe, businesses have been forced to make major structural changes due to social distancing and shelter-in-place measures. In response, companies have adopted technologies that remove in-person interactions and encourage a more distributed workforce. Some companies have created whole new lines of business to survive. Companies that haven’t will likely shutter their doors for good.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]

Moz

Posted by KristinTynski For the last decade, I’ve touted the enormous long-term value of a dualistic approach to content marketing for SEO. By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. In rare cases, we create content that generates results so far beyond what was anticipated that a single project can greatly move the needle.

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Coronavirus is Spurring Adoption of Digital Tools. Which are Here to Stay?

Zoominfo

Around the globe, businesses have been forced to make major structural changes due to social distancing and shelter-in-place measures. In response, companies have adopted technologies that remove in-person interactions and encourage a more distributed workforce. Some companies have created whole new lines of business to survive. Companies that haven’t will likely shutter their doors for good.

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Marketing Attribution: The Beginner’s Guide for B2B

Zoominfo

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute?

Marketing 130
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Zoom Becomes Video Conferencing Leader During COVID-19. Why?

Zoominfo

“We do not want to grow too fast,” said Eric Yuan, CEO of Zoom, in a 2017 interview with Saastr. His reasoning? “Our philosophy is we really focus on making our existing customer happy. We do not aggressively pursue the new prospect.” The company hasn’t had to do too much pursuing as of late, given that the pandemic—and the worldwide corporate transition to working from home that has accompanied it—has supercharged the demand for what Zoom sells: web conferencing software.

Gaming 100
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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6 Smartsheet Alternatives to Consider

Better Buys

Every project your business undertakes consists of many different tasks, all with different deadlines and people responsible to meet them. And each stage and task is equally essential to creating and delivering the result you’re looking for. Successfully managing a project through each stage is no easy feat. And that’s where project management software comes […].

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6 Marketo Alternatives to Consider

Better Buys

Are you looking to ramp up your lead generation, email marketing, customer relationship management (CRM) and sales processes? If you are, you’re not alone. More than half of B2B companies (58%) are in the same boat – and they plan to adopt marketing automation technology in the coming year. You’ve no doubt heard of Marketo. […].

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