Crayon
MAY 24, 2022
We all know your stakeholders can benefit from competitive intelligence , but let’s talk about the real problem: They have so many places to look for information that, rather than looking, they’ll often just ask a colleague a question instead. Sales. Customer Success. Product managers. Product marketers. Content marketers. Recruiters. Executive leaders.
mention
MAY 25, 2022
As a marketer or business owner, would you like to acquire free backlinks, increase user time spent on a page, and get brand exposure on social media through social media sharing? If so, infographics are a great tool for you and your business. Infographics are not a new concept and a lot of brands similar to yours are already using them in their marketing strategy.
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Smart Data Collective
MAY 22, 2022
Human-operated ransomware attacks have threat actors using certain methods to get into your devices. They depend on hands-on-keyboard activities to get into your network. AI can protect you in the event of these and other attacks. Since the decisions are data-driven, you have a lower likelihood of falling victim to attacks. The decisions are based on extensive experimentation and research to improve effectiveness without altering customer experience.
Zoominfo
MAY 25, 2022
Business leaders know that data is the critical heart of growth and expansion. And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. What is Sales Intelligence? Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
FedSavvy
MAY 24, 2022
We last looked at Deloitte in January 2020 to gain insight into the Government & Public Services (GPS) practice, including its major wins and customer portfolio. Deloitte’s GPS business has experienced changes in its U.S. Government customer portfolio balance over the last two years. In 2020, Deloitte’s customer portfolio was led by the IRS, U.S.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
MAY 26, 2022
Big data has led to some very important changes in our lives. However, few people realize that data technology is helping solve environmental issues. One of the most stunning facts revealed by the new coronavirus pandemic (COVID-19) has been our acceptance of polluted air. Skies in the world’s largest cities turned a color that astonished many residents when personal vehicle miles plummeted dramatically.
Zoominfo
MAY 25, 2022
Industry researchers have found that a typical salesperson only spends about a third of their time actually selling. The rest is typically spent researching prospects, logging activities, and organizing to-do lists. When time is money, sales professionals can’t afford to waste precious hours doing something that could be automated. They need information about their customers fast — with enough time to act on it in meaningful ways.
Timo Elliot
MAY 27, 2022
I was at the Gartner Data & Analytics conference in London a couple of weeks ago and I’d like to share some thoughts on what I think was interesting, and what I think I learned…. First, data is by default, and by definition, a liability , because it costs money and has risks associated with it. To turn data into an asset , you actually have to do something with it and drive the business.
Domo
MAY 27, 2022
Even though we did a blog post about inflation as recently as February 2022, it’s still a hot topic (unfortunately) three months later. So, we figured it would be worth revisiting by focusing on a key question at hand: “How do we know when inflation is getting better?” To answer, we must first ask how inflation—the year-over-year (YoY) change in the Consumer Price Index (CPI) —has changed from one month to the next, which is exactly what the following chart addresses, starting
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Smart Data Collective
MAY 24, 2022
Data has become one of the most valuable assets to modern organizations. Some companies are still in denial of its importance, but their hesitance to embrace it is subsiding. One poll found that 36% of companies rate big data as “crucial” to their success. However, many companies still struggle to formulate lasting data strategies. One of the biggest problems is that they don’t have reliable data collection approaches.
Wink Intel
MAY 27, 2022
Deferred Annuity Sales. Total 1Q2022 deferred annuity sales were $59,716 million, compared with sales of $58,395 million for the first quarter of 2021. First quarter deferred annuity sales were down nearly 2% when compared to the previous quarter and up more than 2% when compared to the same period last year. Deferred annuities include sales of fixed, indexed, multi-year guaranteed, structured and variable deferred annuities.
Dataversity
MAY 27, 2022
Cloud giants like Google and Snowflake, unicorns like dbt Labs, and a host of venture-backed startups are now talking about a critical new layer in the data and analytics stack. Some call it a “metrics layer,” or a “metrics hub” or “headless BI,” but most call it a “semantic layer.” I prefer to call it a “semantic layer” because it best describes a business-friendly interface […].
Netbasequid
MAY 24, 2022
. Competitor analysis is a methodical examination of your category to see where your company stands. It involves a deep exploration of businesses operating in the same market segment, with the intention of maintaining or acquiring more market share. And there’s a definite art to it – which we’ll reveal below! A comprehensive competitor analysis looks at the competition in terms of products, features, prices, technology, marketing, and other details that may give competitors an edge over your bu
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Smart Data Collective
MAY 26, 2022
Big data technology is changing our lives in countless ways. Due to the many benefits that data provides, more companies are investing in it. Global companies are expected to spend over $234 billion by 2026. This is a great opportunity for companies that develop big data applications for customers and businesses alike. If you are interested in creating a successful big data application , then you could have a very profitable business model on your hands.
Vable
MAY 24, 2022
How many times have you been outraged by something on social media today? How did you respond - did you share and amplify? In a recent webinar , one of the key messages Dr Carl Miller delivered was to stop and think before reacting to anything we read online.
Dataversity
MAY 25, 2022
The supply chain business is evolving incredibly rapidly – particularly when it comes to how it uses technology. And with this in mind, earlier this year, we commissioned an in-depth report on how the pandemic impacted the freight procurement industry, by speaking with hundreds of shippers with $100 million-plus in annual freight spend. Almost all […].
Netbasequid
MAY 23, 2022
Many businesses seek to use trends as springboards to meaningful connections with consumers. This makes sense in our trend-driven world, but the danger of chasing a fad by mistake looms large. And it threatens to reduce a brand’s hard work to rubble, particularly if they go viral for the wrong reasons on TikTok! What’s the difference between trends and fads?
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Smart Data Collective
MAY 23, 2022
Blockchain is one of the most disruptive technologies of the 21st Century. A growing number of industries are using blockchain to operate more efficiently or boost security. However, blockchain is still most important in the realm of cryptocurrencies. Bitcoin has become very popular since its inception in 2008 and that is largely due to the power of blockchain.
CXL
MAY 27, 2022
Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. How? With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.
Dataversity
MAY 23, 2022
Data virtualization was first introduced two decades ago. Since then, the technology has evolved considerably, and the data virtualization of yesterday bears little resemblance to the data virtualization of today. This is due to several facts beginning with the limitations of legacy infrastructure, the massive amounts of structured and unstructured data that organizations were collecting, […].
Weidert Group
MAY 24, 2022
The buyer persona is a foundational tool used by inbound marketers. These semi-fictional characters are composites of the individual people your sales team would love to meet more than anyone else. They’re based on detailed data — demographic, aspirational, professional, and more — and when you get them right, they help everyone on your marketing and sales teams work in better alignment with your goals.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Owler
MAY 26, 2022
Outbound Sales Coach and Trainer for B2B reps & sales teams at Blissful Prospecting, Jason Bay says that outbound sales reps must not reach out like telemarketers. Cold calling is challenging for sales reps, and there are a couple of reasons why it tends to be tough for people. Within the first 30 to 60 seconds, the sales rep has to make an impact and keep their prospect on the line.
CXL
MAY 27, 2022
The average B2B buyer has 27 brand interactions before deciding. Very few, if any, of these interactions are with a sales rep. Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events. This behavior has marketers pledging to up their demand generation budgets. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you.
GrowbyData
MAY 27, 2022
T he term share of voice (SOV) refers to the total media spending by your brand in comparison to total media spending in the market. According to Wikipedia “Share of Voice in advertising is a measurement model within advertising. It measures the percentage of media spending by a company compared to the total media expenditure for the product, service, or category in the market.”.
Domo
MAY 27, 2022
Background. Advertising is changing fast, and so is the data that comes with it. Our agency combines data from services like Facebook Ads, Google’s Campaign Manager 360, Google Ads, Bing Ads, Snapchat, and others so we can track and optimize advertising campaigns across channels together in one place – Domo. However, some of the services listed above delete data from their system after 24 months.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Owler
MAY 26, 2022
How do businesses stay relevant to their prospects and become trusted partners and not just another vendor in this new virtual world we live in? Owler’s webinar with Tenbound: Conversations With Context: Building Relationships with Your Prospects & Clients That is a question central to understanding how to sell better to your clients and become a go-to vendor.
Dataversity
MAY 27, 2022
Cyber resilience is a top concern for businesses in every industry. A key reason for this is that businesses of all sizes continue to face an ever-increasing array of cyber threats including ransomware, malware, and spear phishing. Ransomware is a particularly pernicious problem and a huge threat to organizations worldwide. According to Cybercrime Magazine, the collective […].
Weidert Group
MAY 26, 2022
Nearly nine out of 10 businesses use video as part of their content marketing strategies, and just as many say they get a good return on investment from it. Those are just a few of the B2B video statistics that prove it’s an effective tool for business. If you’re not using video, you’re already behind the competition. But if you’re like many other B2B marketers, you’re probably wondering where to start and how to incorporate video into your marketing flywheel.
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