CIO
JUNE 17, 2021
As companies re-evaluate current IT infrastructures and processes with the goal of creating more efficient, resilient, and intuitive enterprise systems, one thing has become very clear: traditional data warehousing architectures that separate data storage from usage are pretty much obsolete.
Crayon
JUNE 16, 2021
We’ve talked at length about brand positioning on the Crayon blog—from creating positioning maps to identify where your brand exists in the competitive landscape, to crafting messaging hierarchies that arm your marketing and sales teams with a layered set of selling propositions. Every day, we work with businesses to identify the unique value of their brands and products and to communicate that value to the market.
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Cipher
JUNE 14, 2021
It’s crucial for leaders in any industry to always have their fingers on the pulse of their target market in order to best understand their customers, competitors, and general environment. One way to do that? Market research.
mention
JUNE 16, 2021
When it comes to finance, breaking down complex topics for the audience or selling relevant services is always a challenge. Finance has a reputation for being boring — anyone interested in a financial instrument or service is overwhelmed by the never-ending paperwork and lengthy brochures. Since the banking and finance sector is a highly competitive industry, it is also a huge challenge to attract more clients and retain them.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Smart Data Collective
JUNE 15, 2021
Data-driven organizations are looking for new ways to use data technology to improve their operations. Unfortunately, they don’t always look at every opportunity to leverage it. Pre-employment background checks are not meant as a burden for the HR department, and they’re an effective tool to increase productivity and profits. One bad hire can cost a company quite a lot.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Cipher
JUNE 16, 2021
Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by people new to competitive intelligence to help them compare different competitive intelligence software tools. So we decided to dedicate a series of articles to this very subject.
Tinuiti
JUNE 14, 2021
New role will develop the agency’s market-leading influencer program focused on driving performance outcomes within clients’ larger media mix.
Smart Data Collective
JUNE 15, 2021
How companies gather, manage and control data has undeniably become one of the most important aspects of business success today. It’s estimated that every human being creates at least 1.7 MB of data per second , and with each click, swipe, view, purchase, and shipment, your business collects more information on its customers that you can use to help manage your business more efficiently and drive more revenue.
ArchIntel
JUNE 16, 2021
ArchIntel™ -. Attest, a provider of consumer data to help businesses make informed decisions, has released a list of tools for tracking a company’s competitors. By employing a competitor tracking system, consumer brands could develop strategic plans and maximize their chances of success, Attest said in an article posted on its website, noting that monitoring the competitive landscape could be time-consuming.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Octopus
JUNE 17, 2021
Former Global Competitive Intelligence lead at GE answers our Competitive Intelligence questions. In this week’s question and answer session, the former Global Competitive Intelligence lead at GE answers our Competitive Intelligence questions. We agree to all of these answers, especially. Read More. The post Former Global Competitive Intelligence lead at GE answers our Competitive Intelligence questions appeared first on Octopus Competitive Intelligence.
mention
JUNE 16, 2021
When it comes to finance, breaking down complex topics for the audience or selling relevant services is always a challenge. Finance has a reputation for being boring — anyone interested in a financial instrument or service is overwhelmed by the never-ending paperwork and lengthy brochures. Since the banking and finance sector is a highly competitive industry, it is also a huge challenge to attract more clients and retain them.
Smart Data Collective
JUNE 15, 2021
Artificial intelligence is radically changing the future of many businesses. They are using machine learning to solve a number of complex problems. However, it is important to make sure that you understand the potential role of AI and what business model to build around it. The market for AI is projected to reach $267 billion in the next six years due to the countless benefits it provides.
ArchIntel
JUNE 16, 2021
ArchIntel™ -. A recent article on Octopus Intelligence’s website says there is a disconnect between knowing about one’s market and being sufficiently equipped to do something about it. Octopus Intelligence sums up one’s market to include customers, prospects, suppliers, regulators and competitors. Competitive analysis efforts are all too often focused only on the competitors, but it was emphasized that business rivals are only one aspect of the market.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Zoominfo
JUNE 16, 2021
When we asked ZoomInfo’s Andy Lyon to tell us the story of how he successfully closed an eight-figure deal , he had a lot of things to say: Tips on overcoming common roadblocks, wisdom about the art of persistence, and meaningful insights that apply to life inside and outside of sales. But the very first step, he insisted, was creative outreach. Once he and his team identified their ideal prospect, they did some research and found that one of his first jobs was at an apple orchard.
Netbasequid
JUNE 17, 2021
As a brand it is vital to know how your Twitter account is performing. A Twitter audit gives you insights into your audience so that you can be successful on this crucial social platform. An audit checks your company’s pulse and analyzes different aspects of your profile to help you improve. Here’s how! We are going to break down a Twitter audit for you, sharing: The importance of auditing.
Smart Data Collective
JUNE 16, 2021
Many industries are benefiting from changes in data analytics. The call center industry is one of them. Call center analytics is changing the industry immensely. However, data analytics isn’t guaranteed to solve all call center challenges without the right strategy in place. Some people think that the call center software industry has the potential to grow exponentially but this is not the case.
ArchIntel
JUNE 15, 2021
ArchIntel™ -. Blogger Brendan Ferris said that several freely available open-source intelligence tools exist in Python, a programming language that facilitates effective systems integration. Social Mapper uses facial recognition to search for social media accounts related to an individual or company, Ferris said. It searches for the top results for a person’s name on popular social media sites then uses facial recognition to compare the profile photo to the provided photo, he explained.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Zoominfo
JUNE 16, 2021
When we asked ZoomInfo’s Andy Lyon to tell us the story of how he successfully closed an eight-figure deal , he had a lot of things to say: Tips on overcoming common roadblocks, wisdom about the art of persistence, and meaningful insights that apply to life inside and outside of sales. But the very first step, he insisted, was creative outreach. Once he and his team identified their ideal prospect, they did some research and found that one of his first jobs was at an apple orchard.
Domo
JUNE 18, 2021
John Mellor was excited when he learned that Domo and business partner JMills Entertainment combined to receive five Telly Awards for the opening segment of Domopalooza 2021. “The Tellys have always been a big deal in creative circles,” said Domo’s chief strategy officer, who has worked on the marketing and strategy side of the tech industry for more than two decades, “and I know how focused and committed the entire Domopalooza team was to deliver such great content for the event.”.
Smart Data Collective
JUNE 17, 2021
Big data is becoming very important for companies all over the world. They need to make sure that they utilize their data wisely, because it is one of the most important assets at their disposal. There are a lot of things that companies need to take into consideration when managing their data. One of the most important is selecting the right web hosting plan.
ArchIntel
JUNE 15, 2021
ArchIntel™ -. “The Global Government Cloud Market is expected to grow from USD 12,983.67 Million in 2020 to USD 27,492.56 Million by the end of 2025.” — ReportLinker. The Office of Naval Intelligence recently posted a sources sought notice for vendors of commercial off-the-shelf platforms that can mine open-source and publicly available cybersecurity and miscellaneous information.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Dataversity
JUNE 17, 2021
Click to learn more about author Jackson Shaw. The software industry has hyped up the use of artificial intelligence (AI) for years, and security – especially the identity governance and administration (IGA) sector – is no exception. As such, the question then becomes not whether a software is AI-enabled, but rather, what value is it really providing […].
Netbasequid
JUNE 15, 2021
Social media marketing is the culmination of combining a variety of consumer intelligence ingredients to create irresistible offers. It’s taking every bit of insight available online – intel that would do little for you on its own – and creating a cohesive campaign that’s precisely what consumers want. And we’re going to show you how to do this; how to bake your own batch of whatever your specific audience craves – in this post.
Smart Data Collective
JUNE 15, 2021
Big data technology is changing the way companies around the world are operating. One of the biggest advantages of big data is that it has improved the quality of remote work. Before recent advances in data technology, remote work wasn’t regarded to have the same status as working in an office. Many assume that when you work outside the office, you’re less likely to be productive.
ArchIntel
JUNE 15, 2021
ArchIntel™ -. Accenture Federal Services is searching for a senior competitive intelligence analyst who will help the company improve its competitive positioning. According to a job announcement posted on LinkedIn, the private consulting firm wants to hire a senior analyst who will be based at its office in Arlington, Virginia. The competitive intelligence professional’s primary responsibility is to support efforts, processes and programs that seek to collect and analyze information about Accent
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Dataversity
JUNE 16, 2021
Click to learn more about author Ram Tavva. Everyone wants to succeed in their business, but some might choose an unwise approach toward it, while others might mess with the wrong set of data. A lousy hit wastes a lot of time and energy predicting the future and understanding the newest trends. But those problems […]. The post A Guide to Predictive Data Analytics (Making Decisions for the Future) appeared first on DATAVERSITY.
Similarweb
JUNE 14, 2021
Welcome to our monthly update on all feature developments to Digital Marketing Intelligence at Similarweb. This month we’ve gone big on PPC Research functionality and are excited to introduce the all-new Paid Search Overview and our new PPC Spend Estimation metric to you. Read on for all the info. Competitive PPC research in an instant. Rev up your PPC strategy with our all-new Paid Search Overview page.
Smart Data Collective
JUNE 18, 2021
Machine learning technology has been instrumental to the future of the criminal justice system. We have previously talked about the role of predictive analytics in helping solve crimes. However, big data has also led to some concerns with racial profiling and other biases. Fortunately, machine learning and predictive analytics technology can also help on the other side of the equation.
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