Sat.Dec 04, 2021 - Fri.Dec 10, 2021

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Are You Using Email to Manage Third Party CI Vendors?

Cipher

For decades, email has been central to the way we work and communicate. Professionals all over the world use email to share updates, schedule meetings, consume information, and much, much more. It’s no stretch to say that for many of us, working without using email would be close to impossible.

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Positioning vs. Messaging: An Easy Guide

Crayon

We’ve all found ourselves lured by the siren song of some irresistible silver bullet.

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Good UX Design Principles Must Be Predicated on Big Data

Smart Data Collective

Meta Description: Having a website and/or mobile app is important for your business success. That is why you have to know the good UX design principles. Continue to read this blog post for more important details. Big data technology has transformed the web design and e-commerce professions in recent years. It is no longer possible to rely on artistic abilities or even coding skills alone.

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Dyson’s AI Success Story: A New DTC Playbook for Consumer Brands

Intelligence Node

Key Lessons from Dyson to Boost Your Direct-To-Consumer Retail Growth Content Summary : Why Dyson’s DTC Strategy Works Take Back Control of Your Brand’s Online Presence How Digitally Advanced Brands Use AI as a Differentiation Strategy How to be a DTC Trailblazer in 2022 Futureproof your Digital Growth with Dyson’s Data Best Practices The strongest […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Breaking Down the Pricing Models of CI Software

Cipher

If you’re in the process of selecting the right Competitive Intelligence (CI) software for your organization, you know there are many variables to consider. You’ll need to think through how easy the software will be to implement in your organization, the benefits the technology can offer your team, and the data sources you can leverage to generate insights.

More Trending

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4 Ways To Grow Your Business With Big Data

Smart Data Collective

Decision making is a big part of running a business, and in today’s world, big data drives that decision making. The power of big data has become more available than ever before. Big data has been highly beneficial to business. Decisions like whether or not to expand a certain division or add a big contractor are understood to require painstaking data analytics, research and planning before execution.

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Pretty Big Deal: Kevin Knieriem and the 72-Hour Negotiation

Zoominfo

Kevin Knieriem started his career in sales selling ice cream to convenience stores. Now he’s the chief revenue officer of Clari. In this week’s episode, Kevin tells us how he ended up in a windowless meeting room negotiating for 40 hours straight, despite his own company’s global team trying to intervene. Available wherever you listen to podcasts: Apple | Spotify | Website Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

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Top 6 B2B Marketing Skills You Need to Master for 2022 Success

Weidert Group

The world isn’t what it used to be. No kidding, right?! Yet, even before these pandemic days, marketing was evolving at a skyrocketing rate. Traditional print ads and mass media campaigns aren’t just old-school, they’re now dinosaurs, replaced by hyper-targeted content, personalization, chatbots, and AI. So, stop trying to get leads for your business using outdated methods and tools.

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A New Era of Risk: Data Security Through Modern Authentication Technologies

Dataversity

IT professionals are still struggling to manage the risks brought about by remote work with their existing data security tools. Remote access went from being considered a workplace exception to the default model for large swaths of employees seemingly overnight. However, the considerable strain remote access puts on information security environments continues to be felt. […].

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Data Technology Trends That Will Reshape the Future of Accounting

Smart Data Collective

It’s no secret that big data technology has transformed almost every aspect of our lives — and that’s especially true in business, which has become more tech-driven and sophisticated than ever. The financial and accounting sector has been particularly impacted by these developments. The market size for financial analytics was worth $6.7 billion last year.

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Automate customer referral requests

Zoominfo

Scenario Customer referrals with compelling stories of success with your solution can be a significant contributor to your business pipeline. Make it easy for your customers to give referrals. Send them an automated request email with a discount code or landing page link. Some referral programs provide incentives, while others rely on the goodwill of their customers.

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Performance Benchmarking: 8 Keys for Success

Netbasequid

Performance benchmarking involves tracking a series of metrics that connect back to a brand’s goals for the month, quarter or even the year. These metrics offer a tangible way to measure a brand’s successful consumer outreach efforts and to also identify challenges that need to be reconsidered moving forward. Performance benchmarking offers a way to set standards and hold teams accountable with metrics that every brand should have in place in 2022.

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Are the Special Forces losing their “special” designation?

Academyci

Enhancing US Army SOF Transitions During Unconventional Warfare By Leonard Casiple, PSYOP/SF, Gary Harrington, USMC/SF/CIA and Benjamin Gilad, PhD. Introduction. The three tribes of US Army Special Operations ( Special Forces, Civil Affairs, and Psychological Operations ) operate in ambiguous environments that escape the predictability of a fixed architecture.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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AI has Driving Innovation in the Flooring Industry

Smart Data Collective

A number of industries have been affected by artificial intelligence technology. It is no surprise that more businesses are using AI as they discover the benefits it has to offer. The benefits of AI is more obvious to some businesses than others. However, some industries are discovering the wonderful benefits of AI in unexpected ways. For example, the flooring industry has been heavily influenced by advances in AI technology.

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Nurture leads from content download

Zoominfo

Scenario Capturing leads who download your content is a great way to seed your database with potential buyers. But what happens to those leads after they are collected? Content downloads and webinar leads often aren’t “hot” enough to assign to a sales rep. But you can create automated campaigns with multiple touches that relate to the downloaded content to nurture the lead progressively along the buyer journey.

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Global Consumer Insight Analytics Report

Netbasequid

What are consumers interested in worldwide – and how are marketers aggregating, analyzing and taking action around these interests? Our Global Consumer Insight Analytics Report shares best practices and challenges from leading consumer and marketing intelligence professionals located around the world. And we have a summary of those findings for you below!

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Global Healthcare Industry – M&A and Capital Market Landscape Update

Evalueserve

Global Healthcare Market – 2021. It’s been over 16 months since the start of the pandemic, and we are still fighting against the deadly coronavirus. Economic recovery across regions has been diverse due to differences in the pace of vaccine rollouts and policy support. The consistent and equitable implementation of tools to control the pandemic continues to be a challenge for governments across the globe.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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A 2022 Guide to Zero Trust for Data Protection

Smart Data Collective

Data breaches have become far more common in recent years. There were nearly 1,300 data breaches between January 1, 2021 and September 30, 2021. This was nearly 20% higher than all of 2020, when data breaches already became higher than ever due to so many people staying at home. The rate of data breaches is going to continue to increase, due to the changing nature of the economy.

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Abandoned form follow-up

Zoominfo

Scenario For every ten leads submitted through a marketing form, there are six people who started to fill out a form but didn’t submit it. Maybe they got distracted or they weren’t ready to talk to someone. If you track partial form fills—also known as abandoned forms—you can boost lead volume by 60%. ZoomInfo’s FormComplete enables the real-time capture of emails from partially filled or resubmitted forms.

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Vaccines, Scams & Mobberies Top Consumer Conversations

Netbasequid

Monitoring online buzz this holiday season reveals a population talking about shopping safety in its many varieties. More specifically, vaccines, scams and mobberies top consumer conversations about shopping safety, and brands will want to keep these topics in mind as they message out in the coming weeks! People have been sharing their wants and needs, as well as their challenges and fears online for a long time now – and understanding the specifics of these feelings – what drives these em

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The Power of “Set It and Forget It” Data Governance

Dataversity

With the COVID-19 pandemic pushing life further online, the way we collaborate and communicate has been altered forever. In addition, the volume and variety of information and content grows exponentially by the day, making effective Data Governance a tough task for many companies. As work-from-anywhere policies become the norm, it has never been more important for companies to deploy an information management solution […].

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Data Security Considerations Pertaining to HIPAA Fax

Smart Data Collective

Data security is very important in any industry. You have to take all possible measures to make sure data is properly encrypted and secured. However, data protection is even more important in the healthcare sector. There are special regulations regarding patient data, which you must carefully adhere to. These data protection regulations even apply to things like sending faxes.

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Product-specific targeting

Zoominfo

Scenario A potential customer views a product page on your website. To capture their interest, send targeted ads and messaging about the product they viewed. Initiate an automated email campaign. Follow up with a call to schedule a product demo. Trigger Prospect views a product page on your website Actions • Use re-targeting to send ads about the viewed product to the prospect • Initiate automated email touting the value of the product • Follow up with a call to schedule a demo “We think o

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Web Development Cheatsheet: 7 Tools to Assist Your Website Creation and Analysis

Weidert Group

A good website is a must. Everyone expects to dig out their phone and visit a site without any trouble. Your company’s website needs to deliver a smooth experience; if it doesn’t, your customers will look elsewhere. Developing a website that flows seamlessly into a person’s day while still serving its purpose is no easy task, but it’s also not as difficult as it used to be.

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What Automation Will Bring in 2022

Dataversity

Over the past year, we’ve seen businesses continue to push towards digital transformation, and automation has been a key part of this shift. Considering continued remote work offerings and higher demand for digital collaboration, I expect this trend to continue into next year and onward. Here are a handful of predictions for 2022 on how […]. The post What Automation Will Bring in 2022 appeared first on DATAVERSITY.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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What Social Listening Insights Reveal About the Most Popular Brands Like Spotify, the NFL, and More

Infegy

The top brands in the world build their authority and social clout online. The Spotifys, Etsys, and Apples of the world are the envy of every company because they have billions of people talking about them everywhere. You’d be hard pressed to find a person on Earth who doesn’t know these names. Not only are they well known, they are ingrained in our everyday lives.

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Microsoft Data Community Interviews and Advice about Working Remotely

Paul Turnley

You may not know that I have been travelling the country interviewing community leaders from the Microsoft data platform, on a new video blog: Data On The Road (dataontheroad.blog).

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Brands Searching for Right Multi-Generational Marketing Mix

Netbasequid

One thing is certain about consumers: their behaviors, likes and dislikes can be random, and these preferences are not neatly organized, nor predicted, by age. This is why brands are increasingly searching for the right multi-generational marketing mix to maximize their product offerings. And this post will show how that looks in action! Specifically, we’ll explore the role consumer insights play in focusing your cross-generational marketing with a focus on: Tiffany & Co. campaign shift to f