Digital B2B Marketing

AUGUST 27, 2013

'You don’t need more content. You need old content. I know, that’s not what you usually hear, so stick with me. Old content is the real king of content marketing. It’s why established publishers still have a huge advantage. It is why new successful publications like Huffington Post or Copyblogger really aren’t all that new. Better content isn’t enough when your competitors have good old content.

Marketing 95

Marketing Marketing Advantage Advantage 95

Elegant BI

AUGUST 25, 2013

What could/would you do with this personalized data? How would it make your job easier, make you look good to your boss and (maybe even) give you a career boost? Need information on Business Intelligence ? Write to us at sales@elegantjbi.com.

Business Intelligence 52

Business Intelligence Intelligence Intelligence Sales 52

Digital B2B Marketing

AUGUST 26, 2013

'We know companies track us across the web, but most companies don’t make the tracking obvious. LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages.

IT 88

IT Information Marketing Marketing 88