CIO

MAY 27, 2019

What is a business relationship manager? A business relationship manager (BRM) acts as a liaison between IT and other business units in the organization. As departments increasingly rely on technology, organizations often find they need to establish stronger communication between IT and outside business units. The BRM role is typically a senior-level position, for which candidates need a wide range of experience, hard and soft skills and education to fill the job requirements. [ Get ahead with t

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Smart Data Collective

MAY 20, 2019

We’re well past the point of realization that big data and advanced analytics solutions are valuable — just about everyone knows this by now. In fact, there’s no escaping the increasing reliance on such technologies. Big data alone has become a modern staple of nearly every industry from retail to manufacturing, and for good reason. IDC predicts that if our digital universe or total data content were represented by tablets, then by 2020 they would stretch all the way to the moon over six times.

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Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. The reason for this is simple. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ).

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Datapine Blog

MAY 14, 2019

“Big data is at the foundation of all the megatrends that are happening.” – Chris Lynch, big data expert. We live in a world saturated with data. At present, around 2.7 Zettabytes of data are floating around in our digital universe, just waiting to be analyzed and explored, according to AnalyticsWeek. By gaining the ability to understand, quantify, and leverage the power of online data analysis to your advantage, you will gain a wealth of invaluable insights that will help your business flourish

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Elegant BI

MAY 8, 2019

Small and Medium Sized Businesses CAN Enjoy the Benefits of BI Tools! I recently attended a business intelligence conference and I spoke with a small business owner who attended the conference in hopes of finding out how to leverage business intelligence to sustain growth and address competition while juggling other responsibilities and managing a small business budget.

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Contify

MAY 29, 2019

The post Contify and Fletcher/CSI join hands to offer a comprehensive market intelligence program appeared first on Contify HQ.

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Smart Data Collective

MAY 2, 2019

Large companies around the world are investing in big data. Big data has been especially important for optimizing their marketing campaigns. However, a number of small businesses are getting in on the action too. Local marketing agencies have discovered that SEO is more dependent on big data than ever. They are developing more data driven solutions to offer better search marketing strategies.

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Knowledge Research Learning Marketing 278

Zoominfo

MAY 20, 2019

If you’ve worked in business for any length of time, you’ve attended two very different types of meetings. First, there are effective business meetings, where employees share necessary information, collaborate efficiently, and develop next steps to solve their shared problems. And then there are the meetings where to put it simply, nothing gets done.

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Datapine Blog

MAY 9, 2019

“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, management consultant, and author. In a world dominated by data, it’s more important than ever for businesses to understand how to extract every drop of value from the raft of digital insights available at their fingertips. According to Better Buys, 85% of business leaders feel that using big data to their advantage will significantly improve the way they run their companies – and they’re not wrong.

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Elegant BI

MAY 3, 2019

KPI Software Should be Part of Your Suite of BI Tools! There is no doubt that business intelligence and analytics should include key performance indicators (KPIs). Business intelligence tools must include KPI software and an intuitive KPI dashboard that is easy for business users to adopt and to use to monitor, manage and understand business metrics, actual vs. planned results and other data.

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Moz

MAY 13, 2019

Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search. That's more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. How have algorithm updates evolved over the past decade, and how can we possibly keep tabs on all of them? Should we even try? To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653

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Algorithm IT Briefing 69

Happy Market

MAY 30, 2019

My guest today is Estrella Lopez-Brea, Global Head of Consumer Connections at Cereal Partners Worldwide. Established in 1991, Cereal Partners Worldwide is a joint venture between General Mills and Nestlé to produce breakfast cereals. The company is headquartered in Switzerland and markets cereals in more than 130 countries. Prior to joining Cereal Partners Worldwide, Estrella was the Knowledge & Insights Senior Analyst for Coca-Cola where she guided the BU’s decision making processes and develop

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Smart Data Collective

MAY 29, 2019

Big data is completely transforming the way we live and the way companies conduct business. Pretty much every industry you can think of uses some form of big data technology to help optimize their business. In this article, we reveal five industries which have been reshaped by big data technology. 1. Retail. IBM wrote an excellent report about the use of big data in the retail sector.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Zoominfo

MAY 8, 2019

True sales productivity boils down to two things: numbers and time. How many calls can you make in a day? How much time do you spend on selling vs. non-selling activities? More specifically, how can you increase your numbers (calls, email, sales, deal size) during the time you spend working each day? A quick Google search will lead you to plenty of lists claiming to offer the best sales productivity hacks and tricks you need to increase sales productivity.

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Domo

MAY 27, 2019

Agility is a term I hear often—agile processes, agile technology—but what about agile business intelligence? Recently, at the CIO Edge event, I spoke with a number of leading Australian CIOs and they all shared one thing in common: the need for agility, and more importantly, the value of quickly getting the right information, to the right person, so they can make informed decisions.

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Elegant BI

MAY 22, 2019

Tally App for Mobile is the Perfect Marriage of Mobility and Productivity! The Tally ERP solution is one that is quite familiar to users, especially in India. Its features and functionality support accounting and financial related activities and the solution is used by many businesses. When you add mobility to this solution, users have the ability to use the Tally features on the road and Tally in Mobile adds many benefits to the already impressive list of advantages.

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Moz

MAY 20, 2019

Posted by KameronJenkins “Let’s hop on a call to go over this report.”. Did you hear that? That was the collective sigh of SEOs everywhere. If we’re being honest, most of us probably view reporting the same way we view taking out the trash or folding the laundry. It’s a chore that robs us of time we could have spent on more important or enjoyable things.

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Happy Market

MAY 23, 2019

Welcome to the 100th episode of the Happy Market Research Podcast! In this episode, Merrill Dubrow, CEO of M/A/R/C Research, interviews Jamin Brazil, Founder and CEO of Happy Market Research. The two take a look at the benefits of producing a podcast, market research trends, and life lessons. Find Jamin Online: LinkedIn Twitter Find Merrill Online: LinkedIn Website: M/A/R/C Research Find Us Online: www.happymr.com Social Media: @happymrxp LinkedIn This Episode’s Sponsor: This episode is brough

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Smart Data Collective

MAY 8, 2019

If you’re a marketer or business owner in today’s competitive marketplace, you’ve probably tried just about everything you can think of to maximize your success. You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. It’s probably resulted in lots of stress, sleepless nights, and CBD oil drops to give you the energy and focus to keep going.

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Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. For those of you who are new to this series, we use each monthly round-up to feature content created by the ZoomInfo writers for outside publications. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. Today’s installment features content about getting ahead in your career, personalized marketing, lead generation roadblocks, brand trust, and more!

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BIS Research

MAY 30, 2019

In recent years, cancer, diabetes, and cardiovascular diseases have emerged as the leading causes of deaths, across the world. Therefore, to address the increasing death count and healthcare economic burden, globally, there has been a series of attempts over years to develop novel diagnostic and treatment technologies. Since most of the conventional procedures can only treat the discernible symptoms of a disease, therefore the healthcare industry is currently focusing on developing technologies

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Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Elegant BI

MAY 21, 2019

The Right Business Analytics Tool Will Help Your Business! Don’t let business analytics intimidate you! Whether you are a small, medium or large enterprise; whether you have an unlimited budget or a tight budget, whether you have a team of analysts and data scientists or one individual struggling to provide the data your team needs to make decisions – you CAN and MUST embrace data analytics.

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Analysis Business Marketing Marketing 52

Moz

MAY 9, 2019

Posted by sam.marsden We know how important page speed is to Google, but why is that, exactly? With increasing benefits to SEO, UX, and customer loyalty that inevitably translates to revenue, there are more reasons than ever to both focus on site speed and become adept at communicating its value to devs and stakeholders. In today's Whiteboard Friday, Sam Marsden takes us point-by-point through how Google understands speed metrics, the best ways to access and visualize that data, and why it all m

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Happy Market

MAY 22, 2019

The 2019 NEXT pre-conference series is giving listeners an inside look into companies such as IBM, Voice Metrics, Ipsos, and Pulse Labs. Join insight leaders on June 13 – 14 in Chicago for NEXT, where you can discover how technology and innovation are changing the market research industry. In this episode, Jamin Brazil interviews Frank Kelly, Global Head of Operational Product at Ipsos.

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Smart Data Collective

MAY 6, 2019

Self-driving cars and trucks once seemed like a staple of science fiction which could never morph into a reality here in the real world. Nevertheless, the past few years have given rise to a number of impressive innovations in the field of autonomous vehicles that have turned self-driving cars from a funny idea into a marketing gimmick and finally into a full-fledged reality of the modern roadway.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Zoominfo

MAY 23, 2019

There’s no way around it, companies that have access to data and the means to analyze said data are often among the most successful. In fact, according to research, companies that have embraced a data-driven culture are three times more likely to be substantially ahead of their competitors financially ( source ). On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting.

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BIS Research

MAY 29, 2019

Chronic pain is the most common problem faced by millions across the world and at the same time is left untreated in most of the cases. Lower back pain, migraine, stroke, traumatic brain injury, epilepsy, spinal cord injury, and multiple sclerosis are the most prevalent neurological disorders. Approximately 3.97 billion people were diagnosed with chronic pain and neurological disorders, in the U.S., in 2017.

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Elegant BI

MAY 20, 2019

Augmented Analytics Tools to Support Business Users and the Organization! The importance of data analysis cannot be overstated, but if the enterprise does not choose the right data analysis tool, it will not achieve its potential and it is likely to frustrate the business users who are now expected to participate in the analytical process. Data Science and Predictive Analytics must be made simple, but based on sophisticated features that will enable data modeling and predictive analytics techni

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