August, 2020

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Competitive Intelligence Software Comparison: Sharpr vs. Knowledge360

Cipher

Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. So we decided to dedicate a series of articles to this very subject. -- Article Continues Below -- Let us help you find the tool that best fits your needs. As evaluators work through their decision-making process, we often see that the decision becomes less about comparing tools against each other, and more abo

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How Big Data has Redefined the Legal Industry

Smart Data Collective

Rooted in Greek civilization, law is one of the world’s oldest professions, and for all these years, particularly in America, has been steadfast in its commitment to justice for all, and as a way to change things for the better. American lawyer Clarence Darrow, once said, “Justice has nothing to do with what goes on in a courtroom; Justice is what comes out of a courtroom.”.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Today, businesses across the country are scrambling to adapt, doing everything they can to rework their operating models in weeks and months, not years. Even those at the top are always at risk. In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company.

Marketing 264
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62 Indispensable Amazon Seller Tools You Need

Tinuiti

We’ve compiled 63 of the most well-known Amazon Seller tools and services ranging from inventory management to repricing solutions and multi-channel selling.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Boost your eCommerce Revenue with Smart Pricing Analytics

Intelligence Node

The retail world is currently facing rapid evolution. Market trends are fluctuating at an unprecedented pace, prices are as competitive as they’ve ever been, and customers are holding companies to ever-higher standards. The only way to keep up is with a pricing analytics software that enables you to strategize in a manner that optimizes for […].

Retail 197

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Competitive Intelligence Software Comparison: Pitchbook vs. Knowledge360

Cipher

Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. So we decided to dedicate a series of articles to this very subject. -- Article Continues Below -- Let us help you find the tool that best fits your needs. As evaluators work through their decision-making process, we often see that the decision becomes less about comparing tools against each other, and more abo

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Productivity Vs. Privacy: What Data Do Businesses Gather From Remote Staff?

Smart Data Collective

Since businesses made the shift to remote work at the start of the pandemic, they’ve faced a lot of unexpected questions and circumstances and solved a lot of problems on the fly. It’s been hard, but overall, they’ve done a remarkable job. There’s one area, however, where businesses have largely floundered: remote monitoring. Remote monitoring includes a wide range of functions, from offsite data collection to key tracking tools and even video-based monitoring, and though some of these tools are

Business 311
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An SDR’s Field Guide to Sales Territory Mapping

Zoominfo

Sales territory maps serve as the game boards for outside sales, which makes field sales reps the game board pieces. Without knowing how the board is laid out, you won’t know which directions the pieces should go. Though it can be tedious, sales territory mapping provides a framework for strategic planning — ensuring that sales reps don’t go into meetings blind.

Sales 264
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How Media Mix Modeling Leads To Smarter Ad Spend Decisions

Tinuiti

Have you ever felt in the dark when it comes to understanding the real impact of your marketing dollars across multiple channels?

Marketing 243
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Disrupting the Online, Direct-to-Consumer Retail with Dynamic Pricing

Intelligence Node

Winning Consumers with Dynamic Pricing for DTC Brands In the last decade, with the growth of eCommerce, DTC or direct-to-consumer retail has gained momentum. Infact, today there are more than 400 DTC brands disrupting the retail model, offering a more personalized user experience, and winning customers and market share. It is only a matter of […].

Retail 104
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Case Studies: Product Marketing Strategies Built on Consumer Insights

Digimind

We often hear of companies who’ve seen massive improvements in sales, revenue and market share through the use of consumer insights from social media. But just how do they do this?

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Using Clinicaltrials.gov for Competitor Analysis

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor analysis is a process the best companies activate to gain a competitive advantage. This should be an important aspect of every company’s marketing and production plan. Competitive analysis allows companies to do SWOT analysis and create a marketing strategy.

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Data Analytics Is Vital To Digital Marketing Training During Pandemic

Smart Data Collective

Digital marketing is becoming more important during the pandemic. One study in the UK found that 65% of consumers increased spending during the crisis. Companies are investing more in digital marketing to respond to changing consumer behavior. Unfortunately, they have also found it difficult to train employees. Fortunately, new data analytics advances can help.

Marketing 290
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Sales Productivity: Where Are You Wasting The Most Time?

Zoominfo

The more calls you make, the more deals you close. It’s simple math. If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?”. On a typical day, we’d be shocked if you spent 8 hours on the phone. After all, you’re not a robot. And even before you can pick up the phone to contact decision-makers, you must conduct a significant amount of research.

Sales 264
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Contify, a Competitive Intelligence Solution Provider, Ranks in World’s Fastest Growing SaaS Companies for 2020

Contify

SaaS Magazine Prestigious ‘SaaS 1000’ honors Contify, a competitive intelligence company, for its fast growth. Contify, a pioneer in AI-enabled market and competitive intelligence solutions has been recognized as one of the world’s fastest-growing SaaS companies in the 2020 SaaS 1000 List. The ranking on SaaS Mag’s signature ‘SaaS 1000’ list is determined by its proprietary algorithm, which analyzes growth indicators over a specific period.

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Covid-19 Impact Survey – Early Results

Fuld

Intelligence professionals respond to shifts in priorities, increased pressure from management, and fewer resources. The COVID-19 induced shutdowns have reset the agenda for strategy, intelligence, and insights professionals. Fuld + Company deployed this survey to better understand how corporate functions are adapting to these uncertain times and where they are delivering value to decision-makers.

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Page Authority 2.0 Is Coming This Month: What’s Changing and Why

Moz

Posted by rjonesx. Hey folks, I'm Russ Jones, Adjunct Search Scientist with Moz, and I'm proud to announce that this month we’ll be releasing a terrific update to our metric, Page Authority (PA). Although Page Authority hasn't attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Using OECD for Competitor Analysis

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. In any sector, the only way to be competitive is to know your competitors inside and out. This is accomplished through thorough, ongoing competitor analysis. OECD is one of the tools that gets this job done.

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5 Amazing Benefits Of Big Data For Business Owners In 2020

Smart Data Collective

The big data market is exploding. According to Markets and Markets, it will be worth $229 billion in the next five years. Despite the rapid evolution of big data, many small businesses are overlooking its benefits. You should not make this mistake. You should consider the vast benefits of big data and invest in it accordingly. Why Small Businesses Overlook Big Data (And Should Start Embracing it).

Business 286
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The Second Wave of Pandemic Technology Adoption

Zoominfo

“Can you hear me?”. “See my screen?”. “ Good.” *Thumbs Up *. With the efficiency of a Nascar pit crew, working from home for many in corporate America has become routine. Since lockdown orders began, ZoomInfo has been tracking the adoption of technologies that help companies conduct business remotely. Earlier in the year, we covered how the adoption of digital tools — specifically web conferencing — coincided with shut down and social distancing orders.

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Quick Tips, Power BI Desktop, Query Parameters, Part 4, Passing Power Query Parameter Values to SQL Server Stored Procedures

BI Insight

I have written 3 blogposts about query parameters in the past. Power BI Desktop Query Parameters, Part 1, Introduction Power BI Desktop Query Parameters, Part2, Dynamic Data Masking and Query Parameters Power BI Desktop Query Parameters, Part 3, List Output This is the fourth one in the form of Quick Tips. Here is the scenario. … Continue reading Quick Tips, Power BI Desktop, Query Parameters, Part 4, Passing Power Query Parameter Values to SQL Server Stored Procedures.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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6 Ways Consumer Insights Improve Customer’s Experiences

Digimind

Can you remember when you had a bad experience with a company and decided almost immediately after to give them another chance? The answer, most likely, is no. Bad experiences leave a lingering bitter taste in our mouths and our likely course of action following such interactions would be to look for alternatives.

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Let's Make Money: 4 Tactics for Agencies Looking to Succeed – Best of Whiteboard Friday

Moz

Posted by rjonesx. We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the strategies agencies should employ in order to see success deserve more attention. In this popular (and still relevant) Whiteboard Friday, Russ Jones discusses four essential success tactics that'll ultimately increase your bottom line.

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Competitive Intelligence Software Comparison: Market Logic vs. Knowledge360

Cipher

Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. So we decided to dedicate a series of articles to this very subject. -- Article Continues Below -- Let us help you find the tool that best fits your needs. As evaluators work through their decision-making process, we often see that the decision becomes less about comparing tools against each other, and more abo

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Real Estate and Big Data: A Match Made in Heaven?

Smart Data Collective

It’s easy to draw correlations between big data and certain areas of the business world. For example, it makes sense that a tech company would leverage big data, or that a software company would use it to develop a cutting edge SaaS offering. But in real estate, does big data really have a place at the table? Those inside the industry would say yes – and resoundingly so!

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Create An Ideal Client Profile

Zoominfo

Have you ever planned something out so that it would make accomplishing an end goal easier? Maybe you make a to-do list of chores for the day or map out specific tasks in order to complete a project? Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term.

Profiling 246
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German Car Industry: Oh No – Will it Crash?

M Brain

The post German Car Industry: Oh No – Will it Crash? appeared first on M-Brain Market & Media Intelligence Solutions.

IT 88
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Customer Retention Dashboard & Metrics Examples For Modern Companies

Datapine Blog

Companies, organizations, enterprises, large, or small businesses – no matter in which category you belong to, you need to pay close attention to your customers. A customer retention dashboard and metrics depicted in a neat visual will help you in monitoring, analyzing, and managing multiple customer-centric points and how they echo in your business.