CIO
DECEMBER 24, 2019
Business intelligence (BI) and analytics platforms have long been a staple for business, but thanks to the rise of self-service BI tools, responsibility for analytics has shifted from IT to business analysts, with support from data scientists and database administrators.
Smart Data Collective
DECEMBER 14, 2019
Predictive analytics is one of the biggest disruptive technologies shaping the eCommerce industry. IQLECT published an article on this last year titled The Importance of Predictive Analytics for E-commerce Stores. The article pointed out that companies have lagged implementing predictive analytics technology, due to cost and complexity concerns. However, this has changed as new AI technology has become more widely available.
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Zoominfo
DECEMBER 18, 2019
Gone are the days of the distant businesses, where complaints and comments from consumers were lodged by mail and responses from companies were slow, if they came at all. The proliferation of social media has made it easier than ever to check the pulse of your customers and create a community centered around your brand. But just what should a brand-centered community look like, and why does that matter?
BI Insight
DECEMBER 30, 2019
This post has been waiting in my blogging list for a while and now this is my last post in 2019. I wish you all have a wonderful year ahead. In this post I discuss a very important aspect of data visualisation; Colour Coding. I believe, colour coding is one the most powerful and efficient … Continue reading Empower Your Story Telling Data Visualisation in Power BI with Colour Coding.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Moz
DECEMBER 5, 2019
Posted by MaryBowling How does Google decide what goes into the local pack? It doesn't have to be a black box — there's logic behind the order. In this week's Whiteboard Friday, renowned local SEO expert Mary Bowling lays out the three factors that drive Google's local algorithm and local rankings in a simple and concise way anyone can understand. Click on the whiteboard image above to open a high resolution version in a new tab!
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Elegant BI
DECEMBER 27, 2019
What is Business Intelligence and How Can Dashboarding Tools Help Me? There has been a lot of discussion about Business Intelligence over the past decade. Business professionals hear this term in industry conferences and read about it in trade journals. But, many struggle to define the concept, so let’s start this discussion with a business intelligence definition.
Smart Data Collective
DECEMBER 1, 2019
Artificial intelligence has had a profound impact on our lives. A study by Tractica found that the global AI market is projected to grow to $118.6 billion within the next six years. The market for artificial intelligence technology is growing largely due to the number of industries that depend on it. Almost every industry can use AI technology in some capacity.
Zoominfo
DECEMBER 4, 2019
Authenticity is the name of the game when it comes to recruiting. In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).
BI Insight
DECEMBER 30, 2019
This post has been waiting in my blogging list for a while and now this is my last post in 2019. I wish you all have a wonderful year ahead. In this post I discuss a very important aspect of data visualisation; Colour Coding. I believe, colour coding is one the most powerful and efficient … Continue reading Empower Your Story Telling Data Visualisation in Power BI with Colour Coding.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Moz
DECEMBER 29, 2019
Posted by Tom-Anthony Most of us have done site speed audits, or seen audits done by others. These can be really helpful for businesses, but I often find they're quite narrow in focus. Typically we use well-known tools that throw up a bunch of things to look at, and then we dive into things from there. However, if we dig deeper, there are often other ideas on how site speed can be improved.
Digimind
DECEMBER 17, 2019
Conducting a competitive analysis is an essential step for every successful brand. Briefly, a competitive analysis is a living document that identifies and evaluates your competitors strategies to determine their strengths and weaknesses in relation to your own products and services. More generally, understanding and applying the insights gained from a competitive analysis will help you identify strengths and weaknesses that relate to brand health, community management, content strategy, and mor
Happy Market
DECEMBER 23, 2019
In this episode, we’ll hear from insight professionals at top brands on the biggest challenges facing user experience, customer experience and market researchers. Happy Market Research is closing the year with a four-part podcast series, highlighting industry challenges, trends and much more. This year we hit 80,000 downloads, interviewed 250 guests, heads of insights at Microsoft, P&G, and Samsung, we also had guests from leading agencies like Nielsen and TNS as well as several startup founders
Smart Data Collective
DECEMBER 4, 2019
Artificial intelligence is playing a very important role in the future of video editing. Anybody that works in the profession should learn how to use AI technology to get the most value out of their videos. How can you use AI to benefit as a video editor ? Intelligent HQ founder Dinis Guarda has talked about some of the benefits of artificial intelligence for video editing in this article.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Zoominfo
DECEMBER 16, 2019
In 3 hours, the go-to-market teams at ZoomInfo made 24,000 calls, ended up on the phone with our customers and prospects for 250 hours, scheduled 400 follow up meetings, etc. Here’s how we did it. Is cold calling dead? Don’t worry: today’s blog post isn’t another rehashing of the same tired argument sales reps hear on a near-daily basis. We’ve written at length about the state of cold calling, and we’ve explained why the phone remains an essential tool in the modern sales rep’s arsenal.
Elegant BI
DECEMBER 23, 2019
Self-Serve Data Prep Takes the Pain Out of Data Preparation! Let’s talk about data preparation! That often cumbersome, always complex process by which data scientists and IT professionals gather and prepare data for analysis. Data prep involves the extraction and transformation of raw data to prepare that data for analysis. It includes cleaning and reducing that data by removing outliers and standardizing data formats, among other things.
Moz
DECEMBER 17, 2019
Posted by Alex-T Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. If you’re not an expert, you can end up getting something far from what you’ve been expecting. Here’s an example of “the best mascot image you can get for your event” that I paid for when organizing one of our first Digital Olympus events: Just for reference, this is how our mascot looked originally: My point is, just like working with freelance designers
Digimind
DECEMBER 11, 2019
On November 21st Tesla announced the release of their newest vehicle, the Cybertruck. Conversations surrounding Tesla spiked after Tesla’s CEO, Elon Musk, live streamed the Cybertruck’s reveal, putting the truck to the test in front of a live audience. Consumers, critics, and companies took to social media to express their sentiment surrounding the Cybertruck reveal.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Happy Market
DECEMBER 17, 2019
In this episode, we’ll uncover the common factors across our guests that has lead them to happy careers in consumer insights and give you two key ways to drive organizational success from the hottest company in CX, UX, and MRx. Happy Market Research is closing the year with a four-part podcast series, highlighting industry challenges, trends and much more.
Smart Data Collective
DECEMBER 11, 2019
In 2013, Wired published a very interesting article about the role of big data in the field of integrated business systems. Author James Kobielus, the lead AI and data analyst for Wikibon and former IBM expert, said that there are a number of ways that integrated business systems are tapping the potential of AI and big data. -Kobielus points out that every vertical is finding ways to use big data to improve its competitive advantages.
Zoominfo
DECEMBER 12, 2019
There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. Sending unsolicited emails isn’t the same as sending spam – but if you do send cold emails, you’ll want to take precautions to avoid spam traps
Elegant BI
DECEMBER 19, 2019
Social Business Intelligence Improves Collaboration and Results! What exactly is social business intelligence? The concept of Social BI is really quite simple. Social BI is similar to social media and social networking, in that it embraces the tasks associated with data analytics and makes these tasks and the resulting data insight a social experience by providing tools and an environment that encourages business users and team members to share data, make fact-based decisions based on that data
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Moz
DECEMBER 26, 2019
Posted by NikiMosier What are the benefits of transcribing your podcasts and what's the best way to go about getting them on your site? Niki Mosier breaks it down into 8 easy steps in this week's episode of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Hey, Moz fans. Here's another edition of Whiteboard Friday.
Digimind
DECEMBER 4, 2019
Uber, the world leader in ride-hailing, has given birth to the term “Uberization” , meaning the transformation of an industry by introducing a different way of using it, especially with mobile technology. Thanks to new technologies (web, mobile, geolocation, broadband, computing time, etc.), new players are transforming traditional industries by creating a new intermediary that allows end-users and service providers to connect directly.
Resonate
DECEMBER 17, 2019
Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can you leverage these factors to gain a competitive edge? Harnessing powerful insights about who these shoppers are will help brands and retailers build more resonant products and services, create more compellin
Smart Data Collective
DECEMBER 14, 2019
Providing excellent customer service needs to be a priority for every business. Think of your customer service department as the personality of your brand. It is also the reason why people will choose your products and services on a repeated basis. It is quite simple really, with no customers, there is no company. The path that consumers travel on to make a purchase, is called the “customer journey.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Zoominfo
DECEMBER 5, 2019
The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers. Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more.
Contify
DECEMBER 16, 2019
Contify, the AI-enabled market and competitive intelligence solution for enterprises, has enhanced its offering with the launch of fully customisable portals to organise intelligence into separate modules for teams serving different functions and business verticals. The portals are designed to serve as a centralised intelligence hub to drive faster access to insights relevant to a specific team whilst storing the intelligence in a common platform for easy cross-reference.
Moz
DECEMBER 9, 2019
Posted by KristinTynski If you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for your content. I’m about to share the process you can use to identify the best, highest ROI publishers for building consistent, mutually beneficial guest posting relationships with.
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