September, 2021

Where the &*#% Did I Save That in SharePoint?


It’s fair to say that SharePoint plays an important role in the day-to-day operations of many organizations. SharePoint is primarily used as a web-based document management and storage platform that enables organizations to securely store documents in the cloud.

Sales Enablement Metrics: 7 Ways to Measure Success


Whether you’re a marketer or a sales manager, there are innumerable ways you can empower sellers to do their jobs more effectively. You can provide content that helps them personalize emails. You can provide tactics that help them overcome objections.


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10 Power BI mistakes to avoid


As a leading business intelligence tool, Power BI offers business users power and flexibility in dealing with data. The Microsoft tool provides everything from Excel integration to enterprise reporting and an increasing number of AI features that simplify getting deeper insights.

12 Tips for Selling to the C-Suite


We all know the residents of the C-suite hold the real power in their organizations. They’re the key decision-makers when it comes to making major investments in their businesses. That’s why every salesperson’s goal is to make their pitch directly to a senior executive — ideally, sooner than later.

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GOVCON Untethered…all things on how to improve your approach to competitive intelligence!



Wpromote Unveils New Marketing Technology to Aid in Business Decision-Making


ArchIntel™ -. Wpromote, a California-based digital marketing agency , announced the launch of a proprietary marketing technology platform touted to strengthen the company’s marketing services and provide clients with a significant competitive edge.

Knowledge Sharing Recognition & Reward Best Practices


If you’re setting out to build a culture of competitive intelligence within your organization, it’s critical to ensure you have appropriate recognition and reward systems that encourage and reinforce positive knowledge sharing behaviors. Competitive Intelligence Knowledge Sharing

More Trending

How the right automation strategy can unlock data silos


A recent Ernst and Young report found that 81% of organizations embrace the notion that data should be at the heart of all decision making. Yet, in many organization the decision-making process is stalled because data is still kept in silos.


Data-Driven Sales Forecasting Using Facts, Not Feelings [Part 1]


Q: What do sales leaders, meteorologists, and economists all have in common? A: Their jobs all depend on being able to accurately answer the question, ‘What’s going to happen tomorrow?’.

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Fixing gaps in business growth: Buying, Borrowing, and Building in GOVCON


Businesses can encounter many barriers to entry when pursuing a contract. Whether it’s a lack of relevant past performance, technical capabilities, personnel with expertise, or experience with the customer…any business (including GOVCON!) seek solutions to such gaps.

Competitive Intelligence Tools That Improve Strategic Decision-Making for Businesses


ArchIntel™ -. Ralitsa Popova , a business intelligence expert and co-founder of , discussed in a Canadian Research Insights Council article how competitive intelligence can help entrepreneurs improve their business decisions.

7 Tips for Keeping Your Competitive Strategy on Track


A strong competitive strategy is essential to the growth and success of any organization. Executed right, a comprehensive competitive strategy enables organizations to build strategic advantages over their competitors and create a defensible market position.

Pre-Call Planning: Why Sales Reps Need Competitive Intel


Unless you’re subscribed to the Crayon blog, you’re most likely reading this because you Googled “pre-call planning.”. If that’s the case, you probably noticed that there are a lot of blog posts on this subject. You may have even read some of them.

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5 Ways to Strengthen the Retail Customer Journey for Your E-commerce Business


Buying products from e-commerce businesses has become commonplace in today’s digital landscape. People purchase everything, from groceries to cars, online, and it’s all thanks to e-commerce businesses. In 2020, the U.S. e-commerce market generated $431.6

Accelerate Your Lead Response Time And Turn Inbound Leads into Opportunities


Lead response time can make or break your sale. Need proof? Consider the data: According to HBR , if you don’t respond in 5 mins, the probability of establishing contact decreases by a whopping 400%.

Competitor highlights: GovernmentCIO…M&A fueled and on the rise


Headquartered in Washington DC, GovernmentCIO (“GovCIO”) is a private IT services company, providing services in IT modernization, digital solutions, analytics, cybersecurity, and management and advisory support.

IT, Consulting Company Uses Contify Competitive Intelligence Platform to Enhance Marketing Decisions


ArchIntel™ -. “The global market for managed IT services reached $149.1 billion in 2016. This market is estimated to reach $256.5 billion in 2021 from $166.7 billion in 2017 at a compound annual growth rate (CAGR) of 11.5% for 2017-2021.” ” — BCC Research.

Innovation vs. Disruption


Innovation and disruption have been two of the more common buzzwords in the business world in recent years. But what do they really mean, and how do they relate to competitive intelligence? Disruption Innovation

Product Marketing Spotlight Series: Mitchell Comstock


Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Mitchell Comstock of LeadIQ.

5 Data Points that Your 2022 Digital Marketing Strategy Must Include

Smart Data Collective

You must pay attention the data points that matter! Long gone are the days when digital marketing was based on gut feel and what looked good. The industry knows data is critical to a successful strategy.

Tips for Choosing a Win Loss Platform

Primary Intelligecne

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data.

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Google Smart Shopping Campaigns: Performance, Pros & Cons, and When to Use [2021 Update]


Smart Shopping campaigns debuted in May 2018, with an overarching goal of simplifying the process of advertising products on the Google Ads platform through ads that operate using automated bidding and dynamic… Shopping & Feed


How to Perform a Content Marketing Audit for Fresh Ideas and Better Results

Weidert Group

It’s hard to overestimate the value of an accurate inventory , whether you’re a manufacturer with a warehouse full of components or a B2B service provider managing complex supplies and equipment. Content Marketing

Stop Asking Who Your Competitors are, Start Asking How You Compete


At Cipher , we see many organizations take a misguided approach when it comes to competitive strategy , tending to operate primarily on a defensive basis.

Cybersecurity Content Marketing: 2 Data-Backed Tactics


There’s more than one way to measure the success of your content marketing strategy. Traffic. Lead volume. Revenue. The list of KPIs is long, and it spans the entirety of your funnel. No matter what you’re focused on, differentiation is essential.

Big Data: The Technology Behind Retailers Success

Smart Data Collective

During the beginning of the pandemic, many businesses went digital, and the retail industry is no exception. Technologies became a crucial part of achieving success in the increasingly competitive market, including big data and analytics.

IGTV: What Is It and How Can You Use It?


Let’s be honest. Social media is already a part of our everyday lives. People’s social media consumption has been growing and growing, and it doesn’t seem to be stopping any time soon. And as consumption increases, the demand for variety in content grows as well.

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Wink Intel

The following article is a reprint, originally written July 15, 2013 by Sheryl J. Moore: Throughout the past [20] years of working with universal life (UL) products, one comment in particular has been overheard far too often: “…fund this UL at [X percent] over target.”.

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Core Web Vitals Case Study: How to Improve Your Scores & Boost SEO

Weidert Group

In May 2021, we took a look at Google’s inclusion of Page Experience as a new factor in its website ranking algorithm and three specific, measurable user experience ranking signals within Page Experience, called Core Web Vitals.

Competitor Monitoring Starts from Within


The practice of monitoring your organization’s competitors is as old as time, and with good reason. Building an understanding of your competitors core competencies, competitive advantages, and positioning can help inform your own strategy; but it should not define it entirely.

Product Marketing Spotlight Series: Elvis Lieban


Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Elvis Lieban of Gong.

Smart SMBs Are Taking Advantage of Major Advances in Data Security

Smart Data Collective

A surprisingly large number of SMBs think they’re too small to be targeted by hackers. The truth is, cybercriminals sniff out opportunities regardless of the company size and the complacency of the SMBs is what draws them.

5 Potent Ways to Use Free Live Video Events for Lead Nurture


Nurturing leads is still a challenge for businesses of every size. A recent survey from Demand Gen Report found that only 8% feel their lead nurture process is excellent – and many of the respondents there were from enterprises with large, dedicated marketing departments, mind you.

Sales Coaching with Buyer Feedback

Primary Intelligecne

Buyer feedback is the purest source of data to help you determine how and when to coach your reps. In a recent study, 36% of buyers said that a losing vendor could’ve won the deal by making a change during the buying process.

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Weidert Group Expands Team To Accommodate Continued 2021 Business Growth

Weidert Group

APPLETON, WI, September 2021 – Appleton, Wis.-based based Weidert Group, Inc., a Diamond tier partner with HubSpot, the world’s leading inbound growth and CRM platform, is expanding to address strong demand from companies within complex B2B industries.

Synthesis vs. Analysis: Breaking Down the Difference


Both synthesis and analysis play an important role in market and competitive intelligence (M/CI), but are two markedly different stages of a broader CI process.

An Analysis of Marketing In the Restaurant POS Industry (2021)


In recent years, point of sale ( POS) systems have become a key differentiator for restaurants across the globe. These systems allow restaurateurs to meet many practical needs such as growing profits, running more efficient and organized businesses, and improving bookkeeping.