CIO

SEPTEMBER 16, 2021

As a leading business intelligence tool, Power BI offers business users power and flexibility in dealing with data. The Microsoft tool provides everything from Excel integration to enterprise reporting and an increasing number of AI features that simplify getting deeper insights. In fact, the latest Forrester Wave report on augmented BI goes as far as to say “it is hard not to consider Power BI as your top choice for an enterprise BI platform.

Business Intelligence 878

Business Intelligence Intelligence Intelligence Business 878

Crayon

SEPTEMBER 8, 2021

Unless you’re subscribed to the Crayon blog, you’re most likely reading this because you Googled “pre-call planning.”. If that’s the case, you probably noticed that there are a lot of blog posts on this subject. You may have even read some of them. We read some of them, too, and after the third or fourth one, we were struck by a surprising realization: No one is talking about competitive intelligence.

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Cipher

SEPTEMBER 13, 2021

It’s fair to say that SharePoint plays an important role in the day-to-day operations of many organizations. SharePoint is primarily used as a web-based document management and storage platform that enables organizations to securely store documents in the cloud. However, the platform can be configured for many different use cases. One use case is to act as a hub for Market and Competitive Intelligence (M/CI).

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mention

SEPTEMBER 1, 2021

Let’s be honest. Social media is already a part of our everyday lives. People’s social media consumption has been growing and growing, and it doesn’t seem to be stopping any time soon. And as consumption increases, the demand for variety in content grows as well. Instagram addresses this increasing demand with IGTV. Table of Contents: What is IGTV? Why Use IGTV?

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IT Education Profiling Knowledge 356

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Smart Data Collective

SEPTEMBER 16, 2021

You must pay attention the data points that matter! Long gone are the days when digital marketing was based on gut feel and what looked good. The industry knows data is critical to a successful strategy. The hard thing is knowing which data points to pay attention to – separating the signal from the noise. With so much of marketing being quantifiable nowadays, it can be easy to get lost analyzing the wrong data and wasting time which could be better spent elsewhere.

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Marketing Marketing Education Innovation 323

CIO

SEPTEMBER 23, 2021

A recent Ernst and Young report found that 81% of organizations embrace the notion that data should be at the heart of all decision making. Yet, in many organization the decision-making process is stalled because data is still kept in silos.

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Crayon

SEPTEMBER 22, 2021

Whether you’re a marketer or a sales manager, there are innumerable ways you can empower sellers to do their jobs more effectively. You can provide content that helps them personalize emails. You can provide tactics that help them overcome objections. You can provide intel that helps them win competitive deals. Sales enablement comes in all shapes and sizes—which means there are dozens of metrics you can use to measure the success of your efforts.

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Sales Enablement Sales Win Competitive 617

Cipher

SEPTEMBER 1, 2021

Danaher is a global science and technology innovator focused on finding new ways to help its customers solve complex problems. As a family of more than 20 operating companies spread across a variety of different industries, Danaher companies drive forward innovation in all walks of life.

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Innovation Globalization Technology Technology 496

mention

SEPTEMBER 29, 2021

No matter what business you have, whether it is an online business or a brick-and-mortar business, you can’t last long in the market without some word-of-mouth advertising. Why? Because it’s more believable when a suggestion to buy or try something comes from an individual. Word of Mouth Advertising is like a personal recommendation. People tend to listen more when someone tells them.

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Smart Data Collective

SEPTEMBER 28, 2021

In today’s modern era, AI and IoT are technologies poised to impact every part of the industry and society radically. Because most businesses devote their primary efforts to developing their brand, software applications, or network, new technologies are apt to transform how they operate. In addition, as companies attempt to draw better significance from the huge datasets gathered by linked devices, the potential of AI is accelerating the wider implementation of IoT.

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Business Loss Technology Technology 322

Zoominfo

SEPTEMBER 1, 2021

Lead response time can make or break your sale. Need proof? Consider the data: According to HBR , if you don’t respond in 5 mins, the probability of establishing contact decreases by a whopping 400%. InsideSales says that you’re 100x more likely to actually speak with them if you engage within 5 minutes of them indicating interest. On average, an SDR takes about 42 hours to get in touch with their prospect — but that doesn’t have to be you.

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Alexa

SEPTEMBER 13, 2021

Buying products from e-commerce businesses has become commonplace in today’s digital landscape. People purchase everything, from groceries to cars, online, and it’s all thanks to e-commerce businesses. In 2020, the U.S. e-commerce market generated $431.6 billion in revenue , and that number is expected to reach upwards of $560 billion by 2025. But with a rapidly growing market, it’s become increasingly difficult to make your customer experience superior to those of other e-commerce businesses.

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Crayon

SEPTEMBER 15, 2021

There’s more than one way to measure the success of your content marketing strategy. Traffic. Lead volume. Revenue. The list of KPIs is long, and it spans the entirety of your funnel. No matter what you’re focused on, differentiation is essential. If you want someone to read your blog post, you have to say something unique. If you want someone to fill out your form, you have to offer something unique.

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Marketing Marketing Analysis IT 614

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Cipher

SEPTEMBER 9, 2021

Innovation and disruption have been two of the more common buzzwords in the business world in recent years. But what do they really mean, and how do they relate to competitive intelligence?

Innovation 459

Innovation Competitive Intelligence Competitive Intelligence 459

mention

SEPTEMBER 15, 2021

How many leads have you acquired last month? Was it satisfactory? Ummm…can’t say. Although, the majority of U.S. consumers are active on one or more social media platforms. (Source: Gartner ). This doesn’t make sense. A majority of the crowd is willing to buy, and you haven’t been getting remarkable results from your lead generation strategy, can’t say you missed that!

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Copywrite Entertainment Algorithm Information 338

Smart Data Collective

SEPTEMBER 8, 2021

More and more businesses and organizations treat data as an essential asset. The importance of managing and leveraging data cannot be overestimated. The process of interpreting and analyzing data and putting it into context helps businesses and organizations make informed decisions, predict trends, anticipate expectations, improve security, optimize internal operations, and stay ahead of competitors.

Business 314

Business Knowledge Advantage Advantage 314

Intelligence Node

SEPTEMBER 21, 2021

Table of Contents Gearing Up for the 2021 Holiday Shopping Season While it feels like just yesterday brands and retailers were navigating their first holiday shopping season since the onset of COVID-19, here we are again, preparing for the second holiday season amidst the pandemic. While most countries have opened up for business again and […].

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Retail Business IT Sales 196

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Primary Intelligence

SEPTEMBER 15, 2021

Here at Primary Intelligence, our most requested eBooks cover “ why win loss analysis? ” This question resonates whether it is for internal company buy-in or self-education. People are constantly trying to understand what win loss analysis is and how it can help them. When Primary Intelligence first started in 2000, win loss analysis was in its infancy.

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Loss Win Analysis Education 162

Crayon

SEPTEMBER 10, 2021

While your company may have a strong grasp of what’s happening internally, understanding what’s happening externally in your marketplace is critical for sound decision-making. This is where competitive intelligence (CI) comes into play–the process of capturing and analyzing information about your rivals to drive internal strategy changes and tactics.

Competitive Intelligence 615

Competitive Intelligence Competitive Intelligence Intelligence 615

Cipher

SEPTEMBER 15, 2021

If you’re setting out to build a culture of competitive intelligence within your organization, it’s critical to ensure you have appropriate recognition and reward systems that encourage and reinforce positive knowledge sharing behaviors.

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mention

SEPTEMBER 8, 2021

Nurturing leads is still a challenge for businesses of every size. A recent survey from Demand Gen Report found that only 8% feel their lead nurture process is excellent – and many of the respondents there were from enterprises with large, dedicated marketing departments, mind you. It’s even harder for small businesses with a skeleton marketing crew. .

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Knowledge Marketing Marketing Learning 335

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Smart Data Collective

SEPTEMBER 30, 2021

A surprisingly large number of SMBs think they’re too small to be targeted by hackers. The truth is, cybercriminals sniff out opportunities regardless of the company size and the complacency of the SMBs is what draws them. 2020 was an especially eventful year for small businesses and it has exposed fundamental flaws in the way they handle data.

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Intelligence Node

SEPTEMBER 6, 2021

We are excited to announce that we have completed a rebranding exercise that aligns our products and services with the evolving eCommerce landscape. Intelligence Node, a product intelligence platform that empowers online businesses to win customers and grow margins, is now positioned to better communicate our breadth of expertise and the total value of our […].

Intelligence 195

Intelligence Intelligence Win Business 195

Primary Intelligence

SEPTEMBER 1, 2021

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. With many win loss vendors promising results, it can be hard to know exactly what to look for during evaluation.

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Loss Win Sales Enablement Analysis 162

Crayon

SEPTEMBER 17, 2021

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Mitchell Comstock of LeadIQ.

Marketing 612

Marketing Marketing 612

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Cipher

SEPTEMBER 22, 2021

A strong competitive strategy is essential to the growth and success of any organization. Executed right, a comprehensive competitive strategy enables organizations to build strategic advantages over their competitors and create a defensible market position. In the long-term, this unlocks the ability to achieve superior financial returns.

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Competitive Advantage Advantage Marketing 445

mention

SEPTEMBER 22, 2021

If you think marketing to millennials is the same rodeo as marketing to Gen-Z, think again. As Gen-Z gets older and joins the workforce, we’re seeing some key differences in how each one budgets, spends, and saves based on their values and perception on brands and industries. It’s no secret that each generation is shaped by different factors, including environmental and political events that may shape their worldview.

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Marketing Marketing Entertainment Education 292

Smart Data Collective

SEPTEMBER 22, 2021

We have previously talked about some of the open source tools available to create big data projects. Kubernetes is one of the most important that all big data developers should be aware of. Kubernetes has become the leading container orchestration platform to manage containerized data-rich environments at any scale. It has vastly simplified container deployment and management yet with the added complexity of managing clusters.

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