September, 2021

Pre-Call Planning: Why Sales Reps Need Competitive Intel


Unless you’re subscribed to the Crayon blog, you’re most likely reading this because you Googled “pre-call planning.”. If that’s the case, you probably noticed that there are a lot of blog posts on this subject. You may have even read some of them.

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Where the &*#% Did I Save That in SharePoint?


It’s fair to say that SharePoint plays an important role in the day-to-day operations of many organizations. SharePoint is primarily used as a web-based document management and storage platform that enables organizations to securely store documents in the cloud.


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10 Power BI mistakes to avoid


As a leading business intelligence tool, Power BI offers business users power and flexibility in dealing with data. The Microsoft tool provides everything from Excel integration to enterprise reporting and an increasing number of AI features that simplify getting deeper insights.

12 Tips for Selling to the C-Suite


We all know the residents of the C-suite hold the real power in their organizations. They’re the key decision-makers when it comes to making major investments in their businesses. That’s why every salesperson’s goal is to make their pitch directly to a senior executive — ideally, sooner than later.

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GOVCON Untethered…all things on how to improve your approach to competitive intelligence!



5 Ways to Strengthen the Retail Customer Journey for Your E-commerce Business


Buying products from e-commerce businesses has become commonplace in today’s digital landscape. People purchase everything, from groceries to cars, online, and it’s all thanks to e-commerce businesses. In 2020, the U.S. e-commerce market generated $431.6

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How Conglomerates Like The Danaher Companies Benefit from the Right CI Software


Danaher is a global science and technology innovator focused on finding new ways to help its customers solve complex problems. As a family of more than 20 operating companies spread across a variety of different industries, Danaher companies drive forward innovation in all walks of life.

How the right automation strategy can unlock data silos


A recent Ernst and Young report found that 81% of organizations embrace the notion that data should be at the heart of all decision making. Yet, in many organization the decision-making process is stalled because data is still kept in silos.

Data-Driven Sales Forecasting Using Facts, Not Feelings [Part 1]


Q: What do sales leaders, meteorologists, and economists all have in common? A: Their jobs all depend on being able to accurately answer the question, ‘What’s going to happen tomorrow?’.

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Fixing gaps in business growth: Buying, Borrowing, and Building in GOVCON


Businesses can encounter many barriers to entry when pursuing a contract. Whether it’s a lack of relevant past performance, technical capabilities, personnel with expertise, or experience with the customer…any business (including GOVCON!) seek solutions to such gaps.

The What, Why, and How of Win Loss Analysis

Primary Intelligecne

Here at Primary Intelligence, our most requested eBooks cover “ why win loss analysis? This question resonates whether it is for internal company buy-in or self-education. People are constantly trying to understand what win loss analysis is and how it can help them.

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Cybersecurity Content Marketing: 2 Data-Backed Tactics


There’s more than one way to measure the success of your content marketing strategy. Traffic. Lead volume. Revenue. The list of KPIs is long, and it spans the entirety of your funnel. No matter what you’re focused on, differentiation is essential.

Innovation vs. Disruption


Innovation and disruption have been two of the more common buzzwords in the business world in recent years. But what do they really mean, and how do they relate to competitive intelligence? Disruption Innovation

Wpromote Unveils New Marketing Technology to Aid in Business Decision-Making


ArchIntel™ -. Wpromote, a California-based digital marketing agency , announced the launch of a proprietary marketing technology platform touted to strengthen the company’s marketing services and provide clients with a significant competitive edge.

Accelerate Your Lead Response Time And Turn Inbound Leads into Opportunities


Lead response time can make or break your sale. Need proof? Consider the data: According to HBR , if you don’t respond in 5 mins, the probability of establishing contact decreases by a whopping 400%.

Competitor highlights: GovernmentCIO…M&A fueled and on the rise


Headquartered in Washington DC, GovernmentCIO (“GovCIO”) is a private IT services company, providing services in IT modernization, digital solutions, analytics, cybersecurity, and management and advisory support.

Tips for Choosing a Win Loss Platform

Primary Intelligecne

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data.

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Sources of Competitive Intelligence: Your Go-To Guide


While your company may have a strong grasp of what’s happening internally, understanding what’s happening externally in your marketplace is critical for sound decision-making.

Knowledge Sharing Recognition & Reward Best Practices


If you’re setting out to build a culture of competitive intelligence within your organization, it’s critical to ensure you have appropriate recognition and reward systems that encourage and reinforce positive knowledge sharing behaviors. Competitive Intelligence Knowledge Sharing

Competitive Intelligence Tools That Improve Strategic Decision-Making for Businesses


ArchIntel™ -. Ralitsa Popova , a business intelligence expert and co-founder of , discussed in a Canadian Research Insights Council article how competitive intelligence can help entrepreneurs improve their business decisions.

How AI and IoT Solutions Can Improve Your Business

Smart Data Collective

In today’s modern era, AI and IoT are technologies poised to impact every part of the industry and society radically. Because most businesses devote their primary efforts to developing their brand, software applications, or network, new technologies are apt to transform how they operate.

9 Ways to Create Positive Word of Mouth Advertising


No matter what business you have, whether it is an online business or a brick-and-mortar business, you can’t last long in the market without some word-of-mouth advertising. Because it’s more believable when a suggestion to buy or try something comes from an individual.

Sales Coaching with Buyer Feedback

Primary Intelligecne

Buyer feedback is the purest source of data to help you determine how and when to coach your reps. In a recent study, 36% of buyers said that a losing vendor could’ve won the deal by making a change during the buying process.

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Product Marketing Spotlight Series: Mitchell Comstock


Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Mitchell Comstock of LeadIQ.

7 Tips for Keeping Your Competitive Strategy on Track


A strong competitive strategy is essential to the growth and success of any organization. Executed right, a comprehensive competitive strategy enables organizations to build strategic advantages over their competitors and create a defensible market position.

IT, Consulting Company Uses Contify Competitive Intelligence Platform to Enhance Marketing Decisions


ArchIntel™ -. “The global market for managed IT services reached $149.1 billion in 2016. This market is estimated to reach $256.5 billion in 2021 from $166.7 billion in 2017 at a compound annual growth rate (CAGR) of 11.5% for 2017-2021.” ” — BCC Research.

5 Data Points that Your 2022 Digital Marketing Strategy Must Include

Smart Data Collective

You must pay attention the data points that matter! Long gone are the days when digital marketing was based on gut feel and what looked good. The industry knows data is critical to a successful strategy.

IGTV: What Is It and How Can You Use It?


Let’s be honest. Social media is already a part of our everyday lives. People’s social media consumption has been growing and growing, and it doesn’t seem to be stopping any time soon. And as consumption increases, the demand for variety in content grows as well.

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Core Web Vitals Case Study: How to Improve Your Scores & Boost SEO

Weidert Group

In May 2021, we took a look at Google’s inclusion of Page Experience as a new factor in its website ranking algorithm and three specific, measurable user experience ranking signals within Page Experience, called Core Web Vitals.

Product Marketing Spotlight Series: Elvis Lieban


Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Elvis Lieban of Gong.