Digital B2B Marketing

SEPTEMBER 1, 2011

Sharing has ceased to be an endorsement of the quality of content. Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. Here are signs that sharing content may have become more important to you than the content itself: You have started reading in order to find content to share, not because you want to spend time reading content.

Marketing 68

Marketing Marketing IT 68

Elegant BI

SEPTEMBER 15, 2011

Then, I’ll Do it Myself…The Little Red Hen Revisited…Buy vs. Build BI. The Buy vs. Build argument is as old as the software industry! It’s no surprise that we hear the same argument when it comes to Business Intelligence. Let’s cut to the chase! The build argument can come from several sources within the company. The in-house IT team is responsible for building and maintaining legacy or custom solutions within the enterprise.

IT 40

IT Finance Business Intelligence Analysis 40

Digital B2B Marketing

SEPTEMBER 13, 2011

Smartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Walking down the sidewalk, on public transit, or while watching television, our smartphones are our sidekicks. Even during meetings, or maybe especially during meetings. But our attention is rarely complete. Few people schedule smartphone time the way they schedule work time.

Marketing 64

Marketing Marketing Information IT 64

Digital B2B Marketing

SEPTEMBER 27, 2011

“Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. The problem is, your buyer’s process is not built on your email or your phone.

Marketing 48

Marketing Marketing Research Sales 48

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Digital B2B Marketing

SEPTEMBER 14, 2011

You find a great blog, read regularly, and tweet or share everything posted. So why not automate sharing what you already share , and get a few minutes back each day? On the surface, it seems logical. However, if you are using automation, it likely is having side effects. Automation has made your algorithm, primarily your selection of sources , more important than the content itself.

Algorithm 47

Algorithm Marketing Marketing IT 47

Digital B2B Marketing

SEPTEMBER 13, 2011

Smartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Walking down the sidewalk, on public transit, or while watching television, our smartphones are our sidekicks. Even during meetings, or maybe especially during meetings. But our attention is rarely complete. Few people schedule smartphone time the way they [.].

Marketing 47

Marketing Marketing 47

Digital B2B Marketing

SEPTEMBER 27, 2011

“Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. The problem is, your buyer’s process is not built on your email or your phone.

Marketing 41

Marketing Marketing Research Sales 41

Digital B2B Marketing

SEPTEMBER 27, 2011

“Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. The problem [.].

Marketing 41

Marketing Marketing Sales 41

Digital B2B Marketing

SEPTEMBER 22, 2011

We will be picking up the Mobile Marketing conversation this evening with a look at experiences in 2011, priorities for 2012 and how mobile is changing sales enablement. Here are the questions to start off this evening’s discussion: Q1. Where are we starting from: did you use mobile marketing this year? Why not or what did you learn? Q2. What is your top mobile priority in 2012 and why?

Marketing 41

Marketing Marketing Sales Enablement Sales 41

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Digital B2B Marketing

SEPTEMBER 14, 2011

You find a great blog, read regularly, and tweet or share everything posted. So why not automate sharing what you already share, and get a few minutes back each day? On the surface, it seems logical. However, if you are using automation, it likely is having side effects. Automation has made your algorithm, primarily your [.].

Algorithm 40

Algorithm IT 40

Digital B2B Marketing

SEPTEMBER 1, 2011

Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. Here are three steps I am taking to bring my content standards back up. I hope you will join me.

Marketing 40

Marketing Marketing 40

Digital B2B Marketing

SEPTEMBER 19, 2011

There is no learning like hands on learning. Books, seminars, or cocktail discussions are valuable, but it cannot compare to what you learn by rolling up your sleeves and doing something yourself. In that light, here are three things I have learned through my increased involvement in social media and starting this blog seven months [.].

Learning 40

Learning IT Marketing Marketing 40

Digital B2B Marketing

SEPTEMBER 22, 2011

We will be picking up the Mobile Marketing conversation this evening with a look at experiences in 2011, priorities for 2012 and how mobile is changing sales enablement. Here are the questions to start off this evening’s discussion: Q1. Where are we starting from: did you use mobile marketing this year? Why not or what did you learn? Q2. What is your top mobile priority in 2012 and why?

Marketing 40

Marketing Marketing Sales Enablement Sales 40

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Digital B2B Marketing

SEPTEMBER 22, 2011

Choose Your Own Adventure books were a staple when I was growing up. I could read them for hours, choosing different paths and seeing each outcome unfold. As a child, these books gave me a sense of control, they engaged me with choices and opportunities throughout the book. Today, B2B marketers use content to meet [.].

Marketing 40

Marketing Marketing 40

Digital B2B Marketing

SEPTEMBER 22, 2011

We will be picking up the Mobile Marketing conversation this evening with a look at experiences in 2011, priorities for 2012 and how mobile is changing sales enablement. Here are the questions to start off this evening’s discussion: Q1. Where are we starting from: did you use mobile marketing this year? Why not or what [.].

Marketing 40

Marketing Marketing Sales Enablement Sales 40

Elegant BI

SEPTEMBER 12, 2011

ElegantJ BI sponsors a Business Intelligence Conference event as the Gold Partner , organized by Silicon India on 24th September 2011 at Hyderabad from 9:00 a.m. to 4:30 p.m. This conference addresses BI focused aspects like Emerging Trends and Technologies in Business Intelligence Market, Solution Centricity – The Pivot for Successful BI / DW Implementations, Innovative Data Integration – Foundation for Business Intelligence, Interactive Business Analytics for Large Data Volumes, BI Desig

Business Intelligence 40

Business Intelligence Intelligence Intelligence Business 40

Digital B2B Marketing

SEPTEMBER 6, 2011

Plans are carefully laid. The creative is impactful. The content is compelling. The media surrounds your audience. Search, social and email are integrated in support of the overarching program. But the results are not there. Your plan is the result of your passion. When someone says it isn’t performing, it is nearly a personal affront, [.].

Marketing 40

Marketing Marketing IT 40

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Elegant BI

SEPTEMBER 30, 2011

The Buck Stops Here…BI Can Alleviate the Pass the Buck Syndrome. AND Save Bucks at the Same Time! “All I have to work with are reports that are a month old.” “It’s not my fault. No one told me we were over budget.” “By the time I found out we had missed our quota it was too late to do anything about it.” Excuses, excuses…but they are good ones! If you team doesn’t know what is going on TODAY in their department, division or business unit; if they don’t understand how individual efforts affect th

Business Intelligence 40

Business Intelligence Analysis Intelligence Intelligence 40

Digital B2B Marketing

SEPTEMBER 6, 2011

Plans are carefully laid. The creative is impactful. The content is compelling. The media surrounds your audience. Search, social and email are integrated in support of the overarching program. But the results are not there. Your plan is the result of your passion. When someone says it isn’t performing, it is nearly a personal affront, but it shouldn’t be.

Marketing 46

Marketing Marketing Learning IT 46

Digital B2B Marketing

SEPTEMBER 19, 2011

There is no learning like hands on learning. Books, seminars, or cocktail discussions are valuable, but it cannot compare to what you learn by rolling up your sleeves and doing something yourself. In that light, here are three lessons I have learned through my increased involvement and starting this blog seven months ago. Find the Unexpected. Until I actively engaged in social media, you could not anticipate the type of return I would see.

Learning 55

Learning Marketing Marketing IT 55