Digital B2B Marketing

OCTOBER 29, 2013

'If you torture the data long enough, it will confess to anything. One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. When you see a sales pitch full of statistics, how do you differentiate the real story from the spin? Short of dismissing all of the data presented (a good idea, but not realistic for most of us), these five methods will be a good starting point. 1.

Marketing 75

Marketing Marketing Sales Enablement Research 75

Elegant BI

OCTOBER 31, 2013

Corporate Performance Management with Simple And Intuitive Balanced ScoreScards. Baseball fans are familiar with the classic scorecard. Fans sit in the stands and keep track of runs, hits, and errors. Wouldn’t it be great if you could do the same for your business? You could see all the players on the field play and see how things are going. You can achieve objective business management with a Corporate Performance Management (CPM) solution and a great Balanced Scorecard tool.

Management 52

Management Intelligence Intelligence Sales 52

BI Insight

OCTOBER 16, 2013

Introduction We can create informative reports on our website analytics using Tableau. Tableau has the ability to connect to a Google Analytics data source. The problem is that if Tableau cannot pass the credentials to Google automatically, the following error message pops up. “An error occurred when publishing the data source. GetOAuthUsername caught exception processing … Continue reading Publishing A Google Analytics Data Source Or A Workbook Linked To A Google Analytics Data Source int

Information 52

Information 52

Digital B2B Marketing

OCTOBER 15, 2013

'Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. And they’re right. Marketers are slaving over content today, but almost no one sees that content. Optimizing your content for search and distributing it through your own social and email channels is just the starting place.

Marketing 73

Marketing Marketing Sales Profiling 73

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Digital B2B Marketing

OCTOBER 1, 2013

'We like to measure ourselves against something. We want to know that we are doing good work. Is my my email click rate good? Is my search conversion rate where it should be? Is my brand lift above average? Ummm, but what are you comparing yourself too? A number in some book or website, based on the results of businesses nothing like yours? Stop. Now.

Benchmarking 66

Benchmarking Marketing Marketing Market Research 66

Elegant BI

OCTOBER 24, 2013

‘What if’ and Sensitivity Analysis. Betsy says: I told my friend Henry to consider analysis. I’m not talking about psychotherapy. I’m talking about ‘ what if’ and sensitivity analysis. I recommended a business intelligence solution with sensitivity and ‘what if’ analysis. This functionality isn’t available as a standard feature in most Business Intelligence products, but it should be.

Analysis 52

Analysis Business Intelligence Intelligence Intelligence 52

BI Insight

OCTOBER 16, 2013

Introduction We can create informative reports on our website analytics using Tableau. Tableau has the ability to connect to a Google Analytics data source. The problem is that if Tableau cannot pass the credentials to Google automatically, the following error message pops up. “An error occurred when publishing the data source. GetOAuthUsername caught exception processing … Continue reading Publishing A Google Analytics Data Source Or A Workbook Linked To A Google Analytics Data Source int

Information 40

Information 40

Elegant BI

OCTOBER 14, 2013

I don’t want to hear any argument from my friends in the business community. Don’t tell me that business intelligence tools and business intelligence solutions are too difficult or expensive to use. If you understand your needs and look for Business Intelligence Software , that is simple, practical and affordable your company will have clear, personalized views of information with sophisticated tools that are easy enough for every user.

Business Intelligence 40

Business Intelligence Intelligence Intelligence Business 40

Elegant BI

OCTOBER 9, 2013

Simple, Practical, Affordable. Betsy says: I don’t want to hear any arguments! Don’t tell me that Business Intelligence Tool is too difficult or expensive to use. If you do your homework and find a solution that is simple, practical and affordable your company will have clear, personalized views of information with sophisticated tools that are easy enough for every user.

Business Intelligence 52

Business Intelligence Intelligence Intelligence Sales 52

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