Digital B2B Marketing

APRIL 11, 2013

'B2B content marketers are hiding behind false excuses for their content marketing challenges. According to Curata’s survey, now nearly a year old, B2B content marketers’ biggest challenges are limited budget (27%), limited staff (25%) and creating enough new content (21%). ( source ). In the Content Marketing Institute’s 2013 benchmarks (released in October 2012, in addition to content they mastered time travel), the top challenges are producing enough content (64%), producing

Marketing 81

Marketing Marketing Benchmarking Travel 81

Elegant BI

APRIL 30, 2013

Business Intelligence Tools For Individual/Company Success. Every business user needs a personalized view of data to perform meaningful analysis and stay up-to-date on the issues that affect the business and their personal or team role in that business. Sounds serious, doesn’t it? It is! If you want to improve productivity and increase the effectiveness of business decisions and process changes, you have to give your users Business Intelligence and Corporate Performance Management tools that pre

Business Intelligence 40

Business Intelligence Intelligence Intelligence Business 40

Digital B2B Marketing

APRIL 2, 2013

No one makes a million dollar decision based on one white paper, one email or one Google search. The buying process may take 12 to 18 months. 20 different people may be involved in the decision. Peers, consultants and analysts will provide their input. It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead?

Sales 77

Sales Research Marketing Marketing 77

Digital B2B Marketing

APRIL 25, 2013

'It’s true. When people share too much, we tune them out. We only half-listen, or we just walk away. In social media, we do the same thing. We skim over the update from the chatterboxes , not giving them the same attention as updates from others we see less frequently in our stream. Here is the problem: As an individual building your own personal brand or as a marketer, you have taken the advice to share other people’s content to heart.

Learning 69

Learning Marketing Marketing Business 69

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IT

Digital B2B Marketing

APRIL 4, 2013

'Question everything you hear, see or read. Yes, everything. Everyone has a bias. Everyone applies their own spin. Everyone has something to sell. The only thing you can rely on is your own understanding and knowledge, developed through your own investigation and experience. In marketing, and particularly in B2B marketing where we have fewer sources of reliable information, we are all looking for new opportunities for our business.

Marketing 68

Marketing Marketing Knowledge Research 68

Digital B2B Marketing

APRIL 9, 2013

'Banner ads work. Banner ads don’t work. Banner ads are just wallpaper. It doesn’t matter what your opinion is of banner ads, someone out there has a study that will agree with your position. However, as online publishers develop new “higher impact” online ads, recently published results should serve as a warning to both publishers and advertisers:: Don’t allow ads to come between your audience and the content they are looking for.

Marketing 65

Marketing Marketing IT 65

Digital B2B Marketing

APRIL 17, 2013

'Advertising is dead (again). The latest killers are the social media and content marketing stars. Not so fast. Marketing is a spectrum. At one end might be the experience someone has using your product or service as you intended. At the other might be a tiny mobile banner or a transit bench on a side street. Advertising isn’t dead. Comparing different parts of the marketing spectrum is like comparing visible light to X-rays; “better” is entirely dependent on your purpose.

Sales 61

Sales Marketing Marketing Business 61

Elegant BI

APRIL 29, 2013

A Tale of True BI and How Darren Became a Hero. My friend Darren had a problem! At dinner one night he said, “We need to develop a comprehensive brand strategy to improve our market penetration and recognition.” Darren is the Senior Vice President of marketing for a retail appliance company. They were launching a national campaign to expand their market into other regions, become a national name, and build a brand reputation to improve competitive positioning in the existing markets.

Finance 40

Finance Competitive Positioning Business Intelligence Retail 40

Elegant BI

APRIL 14, 2013

Corporate Performance Management helps you avoid surprises. In business, Sensitivity Analysis has nothing to do with you being sensitive to the feelings of others or visiting a therapist to discuss your inability to take criticism. In business, sensitivity analysis is closely linked to impact analysis and what it means is the difference between business success and business disappointment.

Analysis 40

Analysis Algorithm Sales Management 40

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Competitive

Elegant BI

APRIL 9, 2013

Module Overview – Impact and Sensitivity Analysis. Betsy says: BI Sensitivity Analysis has nothing to do with you a) being sensitive to the feelings of others or b) visiting a therapist to discuss your inability to take criticism. BI sensitivity analysis is closely linked to impact analysis and it often means the difference between business success and business crash-and-burn!

Analysis 52

Analysis Sales Business Business Intelligence 52

Digital B2B Marketing

APRIL 30, 2013

'“Overall, a 30% increase in positive Tweets is four times more effective in driving sales than a 30% increase in existing above-the-line advertising.” That is an impressive statistic, quoted directly from a Twitter infographic and attributed to a study by Deloitte. With the inclusion of a big name audit and consulting firm doing a study of 100 different game releases, it has all of the marks of credibility.

Research 64

Research Marketing Marketing Gaming 64