Digital B2B Marketing
AUGUST 16, 2012
It seems there is another marketing infographic hiding around every corner of the web, and it will probably fall well short of its potential. Instead of making information easier to consume, many infographics make it harder to understand the information they present or even outright mislead. Here are 5 of the biggest infographic mistakes marketers make with an example of each. 1.
Elegant BI
AUGUST 30, 2012
A Balanced Scorecard Assures Your Team Will Win! If you’re a baseball fan, you probably think a Balanced Scorecard is one that puts the best team on the field and combines great hitting with great pitching. If you’re an IT pro or tech geek, you know that a Balanced Scorecard is an important part of any Corporate Performance Management solution – one that will help your company to objectively assess, manage and improve its business, achieve a competitive edge, improve revenue and make accurate an
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Digital B2B Marketing
AUGUST 28, 2012
If you are looking for another article that lists search, social media, persona development or lead management, this is not it. Those are skills that can easily be learned by the right person. The more important thing to know is what type of person can learn both the skills they need today and the new ones they will need tomorrow? Here are 7 key characteristics of B2B marketers that will be able to learn the skills needed today and tomorrow and will be able to identify and pursue new B2B marketi
Digital B2B Marketing
AUGUST 14, 2012
What if banner ads could become as targeted and relevant as emails? One of the emerging trends in online advertising promises to make this possible. Rather than targeting an audience based on various characteristics, CRM retargeting allows you to target segments of your CRM database with online ads. How It Works You have seen retargeting ads, banners that promote whatever products you looked at or left in your shopping cart and follow you around the web.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Digital B2B Marketing
AUGUST 7, 2012
Inbound marketing is all about your content, right? If you use the components of inbound marketing I have shared or the common definition centered on content, social and search, content is at the core. Content is definitely one path, and the path most companies traditionally take. However, it isn’t the only viable approach. During Marketo’s Social Rockstar Tour presentation, they presented two alternatives to content in inbound marketing.
Digital B2B Marketing
AUGUST 30, 2012
Your marketing makes me dislike you. In fact, it makes me, once a potential customer, reconsider if I should even do business with you. However, your marketing performance measurement doesn’t capture my disdain. I am simply one more individual that did not buy. I am just part of your standard drop-off rate. How many more people like me are out there?
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Digital B2B Marketing
AUGUST 9, 2012
To see how a particular element of your online marketing program is performing, you likely turn to your most recent reporting. But what if your measurement is wrong ? When online marketing reporting is based on the most recent click (which is the standard across most solutions), your reporting will be inflated for any marketing that reaches your audience shortly before they buy, register or sign-up.
Elegant BI
AUGUST 14, 2012
Spread Your Data OR Pull it All Together? The Answer is Simple! I think the term ‘spreadsheet’ is appropriate! Oh, there was a time when spreadsheets were considered cutting edge. They were the preferred and, sometimes, the ONLY way to analyze data. You could copy and paste or download data into a spreadsheet to sort information and make business decisions.
Digital B2B Marketing
AUGUST 21, 2012
Successes and failures spill over into social media. But they are rarely social media successes or failures. They are successes or failures reflected in social media. Consider the following examples and assume traditional media, not social media, was used. Ashton Kutcher : What if Ashton Kutcher had made his statement about Penn State and Joe Paterno on Jay Leno?
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