Digital B2B Marketing

MAY 27, 2011

The research about mobile usage does not do mobile justice. Sure, 82% of executives have a smartphone. 49% of C-level executives search on a mobile device. Yes, mobile is pervasive, but numbers alone don’t capture how much mobile can change marketing. Many B2B marketers are catching on slowly, distracted by low mobile usage on corporate websites or a limited understanding of how mobile marketing and mobile accessibility contributes to goals.

Marketing 54

Marketing Marketing Research IT 54

Elegant BI

MAY 25, 2011

Elegant MicroWeb announces release of ElegantJ BI Version 2.5 with new generation dashboards, more powerful analytics and improved usability. ElegantJ BI V 2.5 includes one of the most flexible and intuitive dashboard environment that provides free flow design to users, intuitive filter & selection controls and ready to use templates. It also contains numerous new features to enhance usability, simplicity and user adoption.

Business Intelligence 40

Business Intelligence Intelligence Intelligence Business 40

Digital B2B Marketing

MAY 17, 2011

Two weeks ago, I wrote Five Reasons Lead Generation is on its Last Legs , exploring the reasons why today’s common lead generation tactics are beginning to fail. However, the requirement that marketing deliver leads will not change. Marketers need to move beyond today’s content for contact information exchange and embrace new ways to drive demand and capture more interested and qualified contacts.

Education 48

Education Sales Research Marketing 48

Digital B2B Marketing

MAY 25, 2011

The Changes to Email Marketing will Not End with Facebook. Jay Baer proposed in a blog post on Monday that Facebook for Business is Email Marketing 2.0 , and that email can then be used to value marketing efforts on Facebook. It is an excellent approach, and I think most comments missed the point. Facebook marketing and email marketing are both about developing an audience that allows you to engage over time.

Marketing 45

Marketing Marketing Advantage Advantage 45

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IT

Digital B2B Marketing

MAY 24, 2011

We don’t want to be sold. When we expect a sales pitch, we put our defenses up, or just turn away. We always need solutions to challenges. Lower cost, reduce risk, increase visibility. Your solution does that, right? The problem is, everyone else’s does too. Claims like these are so broadly used in marketing they have become cliche and have lost nearly all meaning.

Sales 45

Sales Education Marketing Marketing 45

Digital B2B Marketing

MAY 19, 2011

Ahh, brand. You want a strong brand , right? A strong brand opens doors for sales. It puts your company on the short list. The Problem: Advertising will not create this brand. Not today. Not in B2B. You are selling an experience good. Before someone buys (and even for a period of time after), whether they are choosing an advertising agency or an ERP solution, they do not know the value.

Sales 42

Sales Research Information IT 42

Digital B2B Marketing

MAY 3, 2011

Who is Clicking Your Ad? In 2007, 68% percent of internet users did not click banner ads in a given month. In 2009, that number increased to 84%, and only 8% of internet users represented 85% of all clicks. These results are from ComScore research. Now Collective Media released new research showing 99% of internet users do not click ads. If your marketing plan is dependent on a click, your audience is getting smaller.

Research 41

Research Marketing Marketing IT 41

Elegant BI

MAY 25, 2011

Leading European Independent IT Research and Analysis Company Bloor Research has featured ElegantJ BI as an Ideal Business Intelligence Solution for a UK based client. As well as incorporating a breadth of analysis and reporting functions this is a real world case study from a National House Builder who utilised ElegantJ BI to extract information by geographical and post code area, which is a far more affordable option when compared to Spatial data solution providers in the market place.

Research 40

Research Business Intelligence Analysis Intelligence 40

Elegant BI

MAY 11, 2011

Elegant MicroWeb bags a prestigious project to implement its ElegantJ BI Business Intelligence Solution for a Saudi Arabia based leading Telecom Services provider Company. ElegantJ BI Business Intelligence & Corporate Performance Management (Balanced Scorecard) suite would help the client consolidate information across operations in Kuwait, Bahrain and Saudi Arabia, and help manage core strategies and improve performance.

Business Intelligence 40

Business Intelligence Intelligence Intelligence Business 40

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Competitive

Digital B2B Marketing

MAY 5, 2011

A quick definition. Lead generation, for purposes of this post, is collecting registration information for content, in order to build a marketing database or deliver leads to telemarketing and then on to sales. Delivering leads for sales drives today’s B2B marketing organization. According to a study from Fusion B2B on 2011 B2B marketing priorities , lead generation is the single top priority of B2B marketers , at 26%.

IT 48

IT Research Sales Marketing 48

Digital B2B Marketing

MAY 12, 2011

Does this sound familiar? “ We know our budget doesn’t let us do this right, but we need to do what we can. &# No wonder marketing doesn’t have respect in so many organizations! You can’t meet your goal, so you “do what you can&# ? For any other group in your company, this would be completely unacceptable. For marketing in many organizations, it is almost expected.

Marketing 40

Marketing Marketing Retail Business 40