Digital B2B Marketing

NOVEMBER 19, 2013

'Enterprise B2B marketers face a conundrum. Businesses needs to drive growth and lead generation is a key way the business expects marketing to contribute. However, sales cycles are long. It can take months, even years, before marketing is able to prove the value of lead generation efforts with revenue. And you can’t afford to wait that long to optimize your investment and show results.

Sales 85

Sales Profiling Marketing Marketing 85

Elegant BI

NOVEMBER 30, 2013

Take Advantage of Business Intelligence on Mobile! If I can order a pizza or movie tickets on my mobile device, I should definitely be able to do business on my mobile device. Mobile Business Intelligence solutions and mobile BI architecture make that wish a reality. You can take full advantage of CPM and BI features and functionality, and leverage familiar, user-friendly mobile device features like adjustable screen orientation, pinch and zoom, and other touch-driven features.

Business Intelligence 52

Business Intelligence Advantage Advantage Intelligence 52

Digital B2B Marketing

NOVEMBER 21, 2013

'B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. It is happening because web analytics packages are dramatically underreporting traffic from Twitter.

Marketing 83

Marketing Marketing Information IT 83

Digital B2B Marketing

NOVEMBER 14, 2013

'You observe. You learn. You study. You make your plan. And your backup plan. And you move forward. There’s just one complication: everything else continues to change. Those changes will impact you. Your competitors went through a similar planning process. The economy rolls on, changing (or stagnating). People around you set their own plans into motion.

Learning 55

Learning Marketing Marketing IT 55

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Elegant BI

NOVEMBER 25, 2013

What If and Sensitivity Analysis – Henry’s Secret Weapon of Business Intelligence. If you read this blog, you probably know that I talk about my business colleagues and use their issues as learning opportunities. Today, I’m going to talk about my friend Henry and why I recommended he consider analysis. I’m not talking about psychotherapy. I’m talking about ‘what if’ and sensitivity analysis.

Business Intelligence 40

Business Intelligence Analysis Intelligence Intelligence 40

Digital B2B Marketing

NOVEMBER 7, 2013

'Collecting followers is so last decade. It is easy to make arguments against simply trying to build up your following count and the tactics that are often used: Purchased followers aren’t real. Fake follower sites can reportedly tell if you followers are real or fakes and fakes are a sign that you have been buying followers. Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer.

Marketing 73

Marketing Marketing Profiling Banking 73

Digital B2B Marketing

NOVEMBER 12, 2013

'Need leads? It will cost you. Between $35 and $65 per registration according to statistics recently published by Madison Logic. And that is if you are just targeting a broad function, like “marketing” or “technology.” Do you want a specific industry? Level of seniority? Geography? The more targeting you need, the more expensive those leads become.

Security 69

Security Security Research Technology 69

Digital B2B Marketing

NOVEMBER 5, 2013

'The biggest problem in B2B content marketing is that it requires content. Somehow, this most obvious of truths has become the thorn in the side of B2B marketing (and the inspiration for 1,000s of pieces of content). So what if you could be a content marketer without actually creating content? Hallelujah! All your problems are solved! Enter curation, the glittering solution for today’s content marketers.

Advantage 68

Advantage Advantage Marketing Marketing 68