Digital B2B Marketing

MAY 13, 2014

'Finally, you can mute on Twitter. Everything that’s wrong with Twitter has been fixed confirmed. If you don’t want to see what someone Tweets, unfollow them. If they are spamming with mentions, favorites or retweets, block them. If that isn’t enough, report them for spam. But mute? The only reason Twitter needs a mute button is the platform’s addiction to reciprocity.

Management 86

Management Information IT 86

Domo

MAY 1, 2014

Domo employees get themselves up to some pretty damn cool stuff. And sometimes we’ve just got to take time to give mad props and respect for the incredible things they do in the community. How they have the time for it is beyond me—just goes to show how awesome they are and how truly fortunate we are to have them in the Domo family, I guess. I wanted to give a shout-out to Aaron “Frosty” Frost, the developer who can put on a conference like no developer I’ve ever seen.

Learning 52

Learning IT Business 52

Elegant BI

MAY 14, 2014

Business Intelligence for Debbie, Me and YOU! I don’t always appreciate what I have, but today I was prompted to remember how fortunate I am! I was having lunch with my friend, Debbie who had to cut our visit short to go back to work. It seems that a critical business issue was identified, and she had to put out the fire. So, why do I think I’m lucky?

Business Intelligence 40

Business Intelligence Intelligence Intelligence Business 40

Digital B2B Marketing

MAY 8, 2014

'If you are a B2B marketer, you are paying attention to LinkedIn. You almost can’t ignore it today. LinkedIn has become a powerhouse media company for B2B marketers , from opportunities for direct engagement (it does still have a few social media trappings) to publishing, content promotion and advertising. Not to mention the targeting data (but we’ll come back to that).

Profiling 74

Profiling Competitive Sales Marketing 74

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IT

Digital B2B Marketing

MAY 5, 2014

'Enterprise B2B marketers spend the majority of their effort marketing to individuals that don’t have any chance to become customers. Your marketing database is full of contacts that will never become clients. Even if it’s well maintained, it is full of tire kickers, companies that are too small or large, or contacts that just aren’t a good fit.

Marketing 73

Marketing Marketing Business IT 73

Digital B2B Marketing

MAY 28, 2014

'Every time someone unsubscribes from my mailing list it stings a little bit. To get on my mailing list, you not only had to sign up, you probably had to dig the Mailchimp confirmation out of your spam folder to confirm your opt-in! That was an active decision. If you then unsubscribe, it means I didn’t meet the expectations you had. And that stings.

IT 57

IT 57

Digital B2B Marketing

MAY 12, 2014

'Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. Just walk away. It’s that simple. You have the only list of people who have opted in to receive email from you. They don’t! No one opted in with a random list company to receive emails from you.

Information 57

Information Marketing Marketing IT 57