Digital B2B Marketing
JUNE 11, 2014
'Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Many even count the same results twice, all to show that marketing is contributing to results.
Elegant BI
JUNE 10, 2014
The popularity of social media is a topic that is often discussed around conference room tables in small, medium and large businesses. Every manager and business executive understands that they have to leverage social media to market to prospects, and to keep customers engaged, yet these same managers and executives find it difficult to objectively measure the success of these programs.
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bazaarvoice
JUNE 24, 2014
Millennials represent an estimated $1.3 trillion in buying power. This is a figure no brand can afford to ignore. Here are seven ways to reposition your brand to be more appealing, leverage trends for greater brand loyalty, and grow your relationship with Millennials. Targets tries to win hearts and clicks of Gen Y. By Hadley Malcolm for USA Today. Last fall studies revealed millennial consumers view Target as a destination, and not a retailer they buy from online.
Elegant BI
JUNE 24, 2014
ElegantJ BI Introduces Unique Managed Memory Computing Technology to the World of Business Intelligence. Details-Click here: [link].
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Elegant BI
JUNE 30, 2014
Independence! The term evokes images of freedom and expansive possibilities. When it comes to technology independence, most businesses find it difficult to see the possibilities. Organizations are often constrained by best-of-breed applications, legacy systems, out-of-the-box solutions and a plethora of silo systems, networks, applications and packages that do not play well with each other.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Digital B2B Marketing
JUNE 18, 2014
'According to many in the digital advertising industry, at some point in the future digital marketing will be so targeted that consumers will want to see the ads. Advertising will tell us about the products we want to know about, give us a direct path to the content we need and provide access to discounts on products we want. How will marketers do this?
Digital B2B Marketing
JUNE 3, 2014
'Free white paper! Free webinar! Free eBook! We’ve all seen the promotional emails, banner ads and Tweets. It’s Free! It’s Free! The fine print: we will send you weekly emails with more content you didn’t ask for. We will also give your information to our green sales team and tell them to go close the deal now Now NOW as part of our commitment to make it as easy as possible for you to buy.
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