June, 2020

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Tableau certification guide: Kick-start your analytics career

CIO

Data visualization platform Tableau is one of the most widely used tools in the rapidly growing business intelligence (BI) space and individuals with skills in Tableau are in high demand. Market intelligence and advisory firm Mordor Intelligence forecasts the global data visualization market to achieve a compound annual growth rate of more than 9 percent between 2020 and 2025 as businesses seek to become more analytically driven.

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Competitive Intelligence Software Comparison: SEMRush vs. Knowledge360

Cipher

Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. So we decided to dedicate a series of articles to this very subject.

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How To Build Your Go To Market Strategy

Zoominfo

It’s the day of a new product launch. You’ve got butterflies, your team is excited and you know your customers are going to be impressed. Launching a new product stirs excitement for any company, regardless of size. Introducing each new solution is a milestone for a brand’s continuous growth and success. And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage.

Marketing 246
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Your Introduction To CFO Dashboards & Reports In The Digital Age

Datapine Blog

As a chief financial officer (CFO), the weight of your company’s fiscal wellbeing most likely rests on your shoulders. Not only are you responsible for the ongoing financial strategy of your organization, but you’re probably expected to provide timely, accurate reports to a variety of stakeholders. With so much responsibility and such little time, financial data analysis is no easy feat.

KPI 119
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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3 Social Media Trends And Insights On Fast Food Delivery Brands During COVID-19

Digimind

The concept was simple enough - boot up your hard drive, turn on your computer desktop screen, open your AOL internet browser while enduring that obnoxious dial-up sound before finally arriving at “PizzaNet”, and ordering two medium pepperoni pizzas with a side of garlic bread and a 2-liter bottle of Tab Cola. Within minutes a delivery person would be at your door with all your food ready - the age of fast food delivery was upon us.

Business 100
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Beer and the European market – Innovative solutions building on wellness trend may be the key out of the crisis

M Brain

The post Beer and the European market – Innovative solutions building on wellness trend may be the key out of the crisis appeared first on M-Brain Market & Media Intelligence Solutions.

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The 3 Pillars of a Comprehensive Competitive Strategy: Prioritizing Information and Research

Cipher

This blog is the second in our three-part Competitive Strategy Series. This series is meant to help you understand the three key parts of your competitive strategy. You can compare the three pillars to three legs of a stool. If one leg is shorter than the rest, or worse yet, if you are missing a leg completely, your stool will fall right over.

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Has Corporate America Reached A Diversity Tipping Point?

Zoominfo

In the aftermath of George Floyd’s tragic death, our nation’s collective unrest over racial injustice has skyrocketed. Individuals, establishments, and communities are, one by one, being reexamined, their contributions to the cause being carefully dissected. Many businesses are asking the same question: How can we help? Short-term vs. long-term investment in corporate diversity.

Education 246
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Contify Launches the ‘IntelligenceEdge Partner Programme’ to Help Market Research Firms Deliver Research and Insights to Their Clients Using its AI-enabled Market and Competitive Intelligence Platform

Contify

Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help market research firms deliver their research and insights to their clients through Contify’s Market and Competitive Intelligence Platform. Participating partners will get their own branded, bespoke research delivery platform to help them convert their clients from one-time ad-hoc projects to recurring, subscription-based offerings. .

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3 Effective Stages to Ensure High-Quality Consumer Insights Through Social Listening

Digimind

With big data in abundance, one area most businesses are zero-ing on in their aim to increase growth is consumer data. According to a 2018 survey by Google, around 40% of marketers are using consumer research to drive decisions. And the importance of consumer insights cannot be understated.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Quick Tips: Time Dimension with Time Bands at Seconds Granularity in Power BI and SSAS Tabular

BI Insight

I wrote some other posts on this topic in the past, you can find them here and here. In the first post I explain how to create “Time” dimension with time bands at minutes granularity. Then one of my customers required the “Time” dimension at seconds granularity which encouraged me to write the second blogpost. … Continue reading Quick Tips: Time Dimension with Time Bands at Seconds Granularity in Power BI and SSAS Tabular.

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Preparing E-Commerce for the Post-COVID Bounce Back

Moz

Posted by MrLukeCarthy COVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time. E-commerce shopping is a perfect example of how things have changed, and in a number of ways. If you feel like Shopify has been dropping huge, disruptive news bombs practically each week now, you’re right! And who’d have guessed that in the UK, the exclusively online supermarket, Ocado, is now worth more than brick-and-mortar grocers Morrisons, Sainsbury's, and Marks and Spencer

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Competitive Intelligence Software Comparison: Intelligence2day vs. Knowledge360

Cipher

Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. So we decided to dedicate a series of articles to this very subject.

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How ZoomInfo Matches IPs to Companies While Employees Work from Home

Zoominfo

Throughout the COVID-19 pandemic, there’s one question our account management, sales, customer support team keeps getting. It’s a question we are hearing more than any other question. “With most people working from home, how does this affect ZoomInfo’s ability to assign IPs to companies?”. After all, ZoomInfo’s products on Intent and visitor identification ( WebSights ) rely heavily on our ability to identify which IP traffic reflects which company’s consumption.

Sales 246
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How Mckinsey & Co. Is Managing Information and Transforming It Into Value for Its Clients

Contify

In a recent interview with Martha Heller , Mike Wright , the Global CIO at McKinsey & Company, shared some insights on how they manage information and knowledge of its people to bring the best of McKinsey to every client. Mike asserts that the greatest asset of McKinsey is the knowledge of its people. While this is true for any organisation, given the fact that McKinsey has been able to do this consistently over several decades and has managed to scale knowledge management processes to 17,00

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4 Types of Consumer Insights You Can Derive from Analyzing Social Media Users

Digimind

Just as the way to a man’s heart is through his stomach, the way to your customers’ hearts (and wallets) is through understanding their behavior, needs, and wants. In fact, a 2020 study on customer expectations by Gladly found that 84% of consumers will spend more with brands that provide personalized customer service.

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‘Future of Work’ talk tackles tough issues for reopening

Domo

Some situations we encounter in life are scarier than others. COVID-19 has been one of those situations for me. Over the course of a distressing, three-day period in April, eight family members tested positive for the coronavirus. They’re all fine now, but for about 72 hours, I was worried sick. In a perfect world, we could all ride this crisis out by simply pushing the pause button on the responsibilities we’re accustomed to dealing with.

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The MozCon Virtual 2020 Final Agenda

Moz

Posted by cheryldraper We're just about a month out from this year's MozCon and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa.

Travel 80
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Hey, Consumer Brands!: Are You Using a Competitive Intelligence (CI) Tool to Gain a Foresight Advantage?

Cipher

It seems straightforward: gather the data, analyze the data, and share an informed story about what the data suggests is likely to happen with your executives.

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Companies Are Building Outbound Sales Muscles During COVID-19 Pandemic

Zoominfo

Like it or not, COVID-19 has forced businesses to adapt. . Video conferencing and cloud-based technologies are seeing a massive uptick in usage since mid-March. As companies do what needs to be done to survive, they turn to solutions they’ve never used before. There’s one thing that you may not have yet realized is gaining in popularity as a result of the pandemic: outbound sales and marketing.

Sales 195
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Self-Service Data Prep: A Tool for All Business Users!

Elegant BI

Why Do I Need Self-Serve Data Preparation? Why would your business need Self-Serve Data Preparation? Perhaps you have a team that includes IT professionals that can prepare data for analysis or maybe you have a business analyst or a data scientist to serve that need. But, there are plenty of good reasons to consider data preparation tools that are easy enough for every team member to use.

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3 Social Media Trends And Insights On Fast Food Delivery Brands During COVID-19

Digimind

The concept was simple enough - boot up your hard drive, turn on your computer desktop screen, open your AOL internet browser while enduring that obnoxious dial-up sound before finally arriving at “PizzaNet”, and ordering two medium pepperoni pizzas with a side of garlic bread and a 2-liter bottle of Tab Cola. Within minutes a delivery person would be at your door with all your food ready - the age of fast food delivery was upon us.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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Retail Marketing Strategy: The Road to Success

Data Hut

Retail marketing is the road that can lead your business to success. By optimizing the strategies you use, when, and how, you can make the most out of your capital, time, and workforce. Your retail marketing strategy will help you tremendously, from customer relations to product development and branding. Thus, helping you stand tall before your competitors.

Retail 52
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Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business.

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Quick Tips: Time Dimension with Time Bands at Seconds Granularity in Power BI and SSAS Tabular

BI Insight

I wrote some other posts on this topic in the past, you can find them here and here. In the first post I explain how to create “Time” dimension with time bands at minutes granularity. Then one of my customers required the “Time” dimension at seconds granularity which encouraged me to write the second blogpost. … Continue reading Quick Tips: Time Dimension with Time Bands at Seconds Granularity in Power BI and SSAS Tabular.

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Why Now? ZoomInfo Going Public During The Pandemic

Zoominfo

On March 25th, I expected to be in a New York City restaurant, celebrating the momentous milestone of taking the business public; the one I started in a 1,000 square foot loft. Instead, I was sheltering in my home, eating a chicken pot pie with my wife and four-year-old daughter. So it goes. Looking back, I remember feeling relieved that evening. Relieved that my family was healthy and relieved that ZoomInfo was secure and resilient.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Wide Narrow Day Goes Virtual

WideNARROW

We hope you are staying safe and that your businesses are weathering this crisis. With remote work and decentralized teams becoming the norm, we are seeing a significant spike in daily use of Wide Narrow. Now more than ever, organizations are seeing the value in a digital space where professionals can get together to analyze information and distribute intelligence to stakeholders around the world.

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How Mckinsey & Co. Is Managing Information and Transforming It Into Value for Its Clients

Contify

The post How Mckinsey & Co. Is Managing Information and Transforming It Into Value for Its Clients appeared first on Contify Market and Competitive Intelligence Platform - Blog.

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Modern BI & Mobile BI for Business Users!

Elegant BI

Mobile BI and Personalized Dashboards: Important Components of Modern BI! If your team is using business intelligence (and it should be), you may be working with a more restrictive business solution that is not designed for a business user. If that is the case, you are missing an opportunity to cascade analytics throughout the organization and to optimize your resources and improve productivity.

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How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

Moz

Posted by amandamilligan I’m a big fan of the Lore podcast, and in a recent episode , the host discussed a book called the Malleus Maleficarum. Two words starting with the “mal” prefix doesn’t sound super friendly, right? Well, the book is essentially a guide on how to identify witches and conduct witch trials. It turned out to have quite the horrible impact on society — as we’ve learned in history classes — but the host notes that it’s also one of the first how-tos ever written.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.