CIO
JUNE 13, 2022
CIOs are used to rapid change. New technologies hit the market, existing ones evolve, business needs change on a dime, staff comes and goes. All that together, though, is nothing compared to the turbulence that CIOs are seeing today. IT leaders are now contending with continued pandemic-related disruptions, geopolitical instability, and economic volatility — on top of those usual factors.
Crayon
JUNE 14, 2022
Even the greatest product will be overlooked if it lacks a captivating message that resonates with its target customer in a way that no competitor can match. Doing this isn’t easy. It requires consistency. Each member of your organization, across the entire customer lifecycle, needs to be in lockstep. When a prospect hits your homepage, clicks an ad, or opens their inbox, your communication should ooze the same values, using the same diction and syntax.
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mention
JUNE 29, 2022
Most businesses have to demonstrate their ROI to prove that their marketing strategy will be successful. However, SEO often stops tracking at KPIs, like ranking positions and traffic. While these metrics are helpful, they can’t accurately determine if you’re earning enough from your advertising investment by themselves. But with a bit of math, it’s still possible to find your SEO ROI by using numbers found in your analytic tracking software.
Smart Data Collective
JUNE 1, 2022
Data breaches are becoming more common than ever. The International Association of Privacy Professionals reports that there were 1,862 data breaches in 2021 alone. This figure is growing by the year. Organizations must make data security a top priority. Those that do not risk bankruptcy, as the costs of data breaches are horrifying. Rising Data Breaches Have Made Greater Data Security a Necessity.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Tinuiti
JUNE 16, 2022
Today, Amazon formally announced via Twitter that Prime Day 2022 will be held on July 12th and 13th. Last year, Prime Day brought in nearly $11 billion in total ecommerce sales, making it the biggest day for digital sales in 2021 — and Prime Day 2022, could be even bigger. This year is a crucial time to […].
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
CIO
JUNE 7, 2022
What is data analytics? Data analytics is a discipline focused on extracting insights from data. It comprises the processes, tools and techniques of data analysis and management, including the collection, organization, and storage of data. The chief aim of data analytics is to apply statistical analysis and technologies on data to find trends and solve problems.
Crayon
JUNE 2, 2022
A few weeks ago, we showed you how to make the case for an official competitive intelligence program. We showed you, in other words, how to convince an executive decision-maker (EDM) that CI is a vital, complex process—something that needs to be a priority for at least one person.
mention
JUNE 8, 2022
So, you’re interested in using polls to drive audience engagement and show your readers exactly what you have to offer when it comes to answering tough questions. Now, you want to get a sense of the advantages of using polls as part of your social media strategy. You’ve come to the right place! Let’s dive right in. First, what is a poll? In a nutshell, a social media poll is a great way to build community, facilitate discussion and get feedback from your social media following.
Smart Data Collective
JUNE 29, 2022
Big data is at the heart of all successful, modern marketing strategies. Companies that engage in email marketing have discovered that big data is particularly effective. When you are running a data-driven company, you should seriously consider investing in email marketing campaigns. Keep reading to learn more about the benefits. Data-Driven Companies are Discovering the Benefits of Investing in Email Marketing.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Chris Webb BI
JUNE 4, 2022
In amongst all the announcements at Build recently, you may have heard about a new member of the Power Platform being launched: Power Pages. You can read the docs here , and there’s a good, detailed video overview here , but here’s a quick summary of what it is: Microsoft Power Pages is a secure, enterprise-grade, low-code software as a service (SaaS) platform for creating, hosting, and administering modern external-facing business websites.
Intelligence Node
JUNE 22, 2022
Meet Priya Gaikwad – An OG INodian and AVP Admin. Priya is one of the original five at Intelligence Node and has been with the company for nine years. She.
Zoominfo
JUNE 30, 2022
Andrea Lopez caught her big break in the entertainment industry through a DM on Instagram. After getting flown to LA to appear on NBC’s “Bring the Funny,” she began growing her following on social media through her spot-on celebrity impressions. Then, while negotiating a big brand partnership, she recognized a familiar face. Hear how Lopez learned the value of good impressions and good relationships for building her personal brand on this week’s episode of Pretty Big Deal.
Crayon
JUNE 15, 2022
For most of April, an indie pop band called shallow pools was touring the East Coast of the United States, making stops at legendary venues like Irving Plaza and Toad’s Place.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
mention
JUNE 24, 2022
It makes no sense to deny that Facebook is the most influential social network that has ever existed. Created in 2003, the platform has grown from a group of a few hundred users into a channel for communication, political movements, and marketing where nearly three billion people have accounts. Every third person uses this social network, and a business loses a large percentage of the target audience if it misuses promotion opportunities.
Smart Data Collective
JUNE 19, 2022
Artificial intelligence is driving a lot of changes in modern business. Companies are using AI to better understand their customers, recognize ways to manage finances more efficiently and tackle other issues. Since AI has proven to be so valuable, an estimated 37% of companies report using it. The actual number could be higher, since some companies don’t realize the different forms of AI they might be using.
Chris Webb BI
JUNE 26, 2022
Power Query Online is, as the name suggests, the online version of Power Query – it’s what you use when you’re developing Power BI Dataflows for example. Sometimes when you’re building a complex, slow query in the Query Editor you’ll notice a message in the status bar at the bottom of the page telling you how long the query has been running for and how much memory and CPU it’s using: The duration and CPU values are straightforward, but what does the memory val
FedSavvy
JUNE 13, 2022
We last examined Booz Allen Hamilton in August 2020. At the time, the company was experiencing steady business growth (which we also noted in our August 2018 blog) and continues to maintain that steady growth now. The company announced at the end of its fiscal year 2022 that it earned $8.4 billion in revenue, up 6.4% from fiscal year 2021, and increased its headcount to more than 29,000 employees worldwide.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Zoominfo
JUNE 27, 2022
The importance of data is undeniable. But the path to reliable business intelligence is not always straightforward. When you set out to buy a third-party data set, you might assume you should compare based on quantity and cost. But using evaluations like “how many accounts can you provide?” or “what is your cost per contact?” often means the vendor with the most records wins and the one offering the highest quality data gets overlooked.
Crayon
JUNE 9, 2022
The freedom to be yourself is an amazing thing. It’s powerful and fundamental. It’s something everyone deserves. Life is short and everyone should be proud to be himself, herself or themselves.
mention
JUNE 22, 2022
After establishing itself as one of the best outreach platforms around, TikTok continues to grow as a super convenient content-delivery machine. And while the social media app has become (in?) famous for attracting audiences through its short, memorable videos, the appeal of live streams on the platform is something you can’t afford to ignore if you are looking to grow your presence there.
Smart Data Collective
JUNE 17, 2022
Global companies spent over $2.83 billion on marketing analytics in 2020. This figure certainly increased in light of the pandemic, as digitization accelerated. Marketing has always been about numbers. Now, those numbers are highly refined, narrowed by algorithms and databases, and processed by people with advanced degrees. Indeed, data and marketing are a match made in heaven, taking much of the guesswork out of a profession that once was as much about luck as it was about creativity.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Chris Webb BI
JUNE 19, 2022
The most exciting (at least for me) feature in the new Enhanced Refresh API ( blog announcement | docs ) is the ability to cancel a dataset refresh that’s currently in progress. Up until now, as this blog post by my colleague Michael Kovalsky shows, this has been quite difficult to do: not only do you need to use the XMLA Endpoint but you also need to take into account that in many cases the Power BI Service will automatically restart the refresh even after you’ve cancelled it.
FedSavvy
JUNE 10, 2022
The age-old debate of “submitting a technically acceptable proposal and a very aggressive bid leads to a win” is one we hear constantly. . Let’s pause though. Is that really true? . This routinely comes up in Black Hat reviews as a topic of great and enthusiastic debate. While we presume this is partly a product of the PTSD-inducing era of “Lowest Price, Technically Acceptable (LPTA)” or it is a misapplication of LPTA concepts in competitions that are Best Value Trade-Offs.
Zoominfo
JUNE 22, 2022
In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. Pop into any social media feed or read industry publications, and you’ll invariably hear about unsolicited phone outreach as a spray-and-pray tactic from yesteryear. But as it turns out, that might not be entirely true.
Crayon
JUNE 9, 2022
The freedom to be yourself is an amazing thing. It’s powerful and fundamental. It’s something everyone deserves. Life is short and everyone should be proud to be himself, herself or themselves.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Intelligence Node
JUNE 1, 2022
The Growing Need for Advanced Retail Pricing Tools The retail landscape has changed dramatically in recent years. eCommerce has flourished and is forecasted to generate nearly 25% of the total.
Smart Data Collective
JUNE 24, 2022
Data analytics technology has helped countless companies improve their marketing strategies. Global companies are spending over $3 billion a year on marketing analytics technology and this figure is growing over 12% a year. There are a lot of different ways that companies can use data analytics to improve their marketing strategies. One of the most effective approaches involves taking advantage of QR codes.
CXL
JUNE 16, 2022
Consistency is the cornerstone of good marketing. You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Consistency is equally critical for startups. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research.
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