June, 2022

How to Write Your Positioning Statement In 4 Steps


Even the greatest product will be overlooked if it lacks a captivating message that resonates with its target customer in a way that no competitor can match. Doing this isn’t easy. It requires consistency.

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Amazon Announces Prime Day Dates [How To Prepare]


Today, Amazon formally announced via Twitter that Prime Day 2022 will be held on July 12th and 13th. Last year, Prime Day brought in nearly $11 billion in total ecommerce sales, making it the biggest day for digital sales in 2021 — and Prime Day 2022, could be even bigger.

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Booz Allen Hamilton: Get smart on their changes…or else


We last examined Booz Allen Hamilton in August 2020. At the time, the company was experiencing steady business growth (which we also noted in our August 2018 blog) and continues to maintain that steady growth now. The company announced at the end of its fiscal year 2022 that it earned $8.4

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10 Sales Stats to Help You Increase Win Rates in 2022

Primary Intelligecne

Increasing sales win rates is an uphill battle. We’ve seen the shift to digital selling in the past few years, and sellers have had to adjust processes, implement new technologies, and rethink time-tested methods of selling to reach buyers in a digital age.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

How to Calculate ROI for SEO


Most businesses have to demonstrate their ROI to prove that their marketing strategy will be successful. However, SEO often stops tracking at KPIs, like ranking positions and traffic.

More Trending

Making the Case for CI Software? Here Are 3 Tips


A few weeks ago, we showed you how to make the case for an official competitive intelligence program. We showed you, in other words, how to convince an executive decision-maker (EDM) that CI is a vital, complex process—something that needs to be a priority for at least one person.

Upselling and Cross-selling: 8 Examples and Why They Work


Users can access Spotify’s extensive music library for free, yet their Premium subscriptions grew 15% in 2022. Meanwhile, ecommerce marketing software Privy is generating 10% higher average order value for Shopify users with their related product recommendations add-on.

Bid Low + Be Acceptable on Technical = Win?


The age-old debate of “submitting a technically acceptable proposal and a very aggressive bid leads to a win” is one we hear constantly. . Let’s pause though. Is that really true? . This routinely comes up in Black Hat reviews as a topic of great and enthusiastic debate.

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3 Content Marketing Trends B2Bs Must Pay Attention to in 2021

Weidert Group

As we hit the midpoint of 2022, marketing teams are already thinking ahead to 2023. Investment-worthy inbound strategies that attract, engage, and delight revolve around quality content — which explains why content marketing is a favored tactic for 97% of marketers across industries.*.

The State of Business Intelligence in 2022

Speaker: Howard Dresner & Chandrashekar (a.k.a. LSP)

In this session, Howard Dresner will examine the latest end-user trends surrounding the business intelligence and analytics market, cutting through the hype to focus on what's really happening and why it matters. This interactive session will cover BI drivers, targets, and success factors, as well as the increasing importance of data leadership.

How to Incorporate Polls into your Social Media Strategy


So, you’re interested in using polls to drive audience engagement and show your readers exactly what you have to offer when it comes to answering tough questions. Now, you want to get a sense of the advantages of using polls as part of your social media strategy. You’ve come to the right place!

8 Reasons Data-Driven Companies Are Utilizing Email Marketing

Smart Data Collective

Big data is at the heart of all successful, modern marketing strategies. Companies that engage in email marketing have discovered that big data is particularly effective. When you are running a data-driven company, you should seriously consider investing in email marketing campaigns.

Podcast Episode: Creating a Win/Loss Program That’s Repeatable & Actionable


June is here and with it comes a brand new episode of Into the Fray: The Competitive Intelligence Podcast ! Crayon Updates

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How to Create a Marketing Playbook for Consistent Campaigns


Consistency is the cornerstone of good marketing. You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Consistency is equally critical for startups.

A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

This presentation will provide a practical step-by-step guide for implementing effective BI governance and a toolkit for addressing the three critical aspects of any program.

How to Use a ROAS Calculation to Optimize Your Ad Campaigns


If you’ve ever run a digital advertising campaign, you’ve likely run into the issue of not knowing if your campaign is performing well enough to make it worth the cost.

5 Top Data Companies

IT Business Edge

The term “data company” is certainly broad. It could easily include giant social networks like Meta. The company has perhaps one of the world’s most valuable data sets, which includes about 2.94 billion monthly active users (MAUs). Meta also has many of the world’s elite data scientists on its staff.

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Mistakes to Avoid in YouTube Thumbnails Design


Do you know that 90% of the best-performing YouTube videos have custom thumbnails? It’s like with a book cover: Thumbnails draw attention, attract views, and help viewers choose your video from the crowd of others.

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How Understanding Data Can Improve Your Marketing Efforts

Smart Data Collective

Global companies spent over $2.83 billion on marketing analytics in 2020. This figure certainly increased in light of the pandemic, as digitization accelerated. Marketing has always been about numbers.

Your Seat at the Table Awaits: Introducing the Architect Course


A lot of smart, creative people have taken the lead on competitive intelligence and found themselves trapped in a vicious cycle: Competitive Intelligence Strategy

7 Examples of Effective Cross-selling (and Why They Work)


You should be dedicating resources to encouraging each new and existing customer to increase their spending. If not, you’re missing out on a play that can deliver exponential returns. Recommending additional products or services can help customers solve problems while upping their investment.


Wink Intel

Non-Variable UL. Sales for the first quarter of 2022 were $737 million, compared with sales of $653 million for the first quarter of 2021. First quarter non-variable life sales were down nearly 14% when compared to the previous quarter and up nearly 13% as compared to the same period last year.

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Data Observability and Its Impact on the Data Operations Lifecycle


The quality of the data you use in daily operations plays a significant role in how well you will generate valuable insights for your enterprise. You want to rely on data integrity to ensure you avoid simple mistakes because of poor sourcing or data that may not be correctly organized and verified.

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Intelligence Node Speaks : Employee Spotlight Series : Meet Priya Gaikwad – An OG INodian


Meet Priya Gaikwad – An OG INodian and AVP Admin. Priya is one of the original five at Intelligence Node and has been with the company for nine years.

Using Data Analytics and QR Codes to Boost Your Marketing Strategy

Smart Data Collective

Data analytics technology has helped countless companies improve their marketing strategies. Global companies are spending over $3 billion a year on marketing analytics technology and this figure is growing over 12% a year.

Sales Battlecards 101: The Ultimate Guide (2022)


Sales battlecards (also known as competitive battlecards, or simply as battlecards) give your sellers the facts, tactics, and materials they need to win competitive deals. Sales Enablement

Social conversations reflect how past Breakthrough Brands continue to shape their space


On June 21, Interbrand published their Breakthrough Brands 2022 – a report celebrating top companies that challenge categorical and cultural norms, innovate to meet new challenges, and demonstrate a deep understanding of human truths.

Wink, Inc. Releases First Quarter, 2022 Life Sales Results

Wink Intel

— FOR IMMEDIATE DISTRIBUTION — NEWS RELEASE. INDEXED LIFE SALES HAVE HIGHEST-EVER FIRST QUARTER SALES . Wink, Inc. Releases First Quarter, 2022 Life Sales Results. Des Moines, Iowa. June 2 nd , 2022 – Wink, Inc.

A Pragmatic Approach to AI in the Enterprise


Enterprise artificial intelligence (AI) adoption continues to surge in the wake of the pandemic. According to IDC, the AI solutions market is on track to break the $500 billion mark in 2024 – a significant jump from $341.8 billion in 2021. At the same time, the ROI on AI initiatives is quite low.

Inland Empire Health Plan Selects AIM – Targeted Intelligence for Contract


On April 7, 2022 Inland Empire Health Plan (IEHP), a not-for-profit health plan operating in California, announced the selection of AIM – Targeted Intelligence (AIM) as the vendor to fulfill the data-collection and analysis effort related to the Student Behavioral Health Incentive Program (SBHIP).