March, 2011

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Content Curation: The Oldest Media Activity

Digital B2B Marketing

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media In Practice Content Measurement Rants Research In Theory News Demand Generation ← Online Advertising WILL be Regulated Connecting Thought Leadership to Sales → Content Curation: The Oldest Media Activity March 20, 2011 by Eric Wittlake Leave a Comment Media companies have always curated content.

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Four Insights for Cloud Computing Marketers

Digital B2B Marketing

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That's John Doe to You

Digital B2B Marketing

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Connecting Thought Leadership to Sales LinkedIn is the New B2B Media Powerhouse → That’s John Doe to You March 24, 2011 by Eric Wittlake 2 Comments When marketers ask for information, we lie.

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Social Media and Selfless Social Good « Digital B2B Marketing

Digital B2B Marketing

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← LinkedIn is the New B2B Media Powerhouse Twitter IS Social → Social Media and Selfless Social Good March 27, 2011 by Eric Wittlake Leave a Comment Do Companies Really Care?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Part Two: Marketing Measurement and Pissing People Off

Digital B2B Marketing

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Set Your Content Free Online Advertising WILL be Regulated → Part Two: Marketing Measurement and Pissing People Off March 15, 2011 by Eric Wittlake Leave a Comment What type of online marketing just pisses people off?

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Your Audience is Gold « Digital B2B Marketing

Digital B2B Marketing

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Twitter IS Social Making Your Social Media and Your Garden Deliver → Your Audience is Gold March 31, 2011 by Eric Wittlake Leave a Comment Marketers must become media companies.

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Part One: Marketing Measurement and Pissing People Off

Digital B2B Marketing

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Four Insights for Cloud Computing Marketers Set Your Content Free → Part One: Marketing Measurement and Pissing People Off March 9, 2011 by Eric Wittlake Leave a Comment You know the line “you manage what you measure&#.

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Connecting Thought Leadership to Sales

Digital B2B Marketing

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Content Curation: The Oldest Media Activity That’s John Doe to You → Connecting Thought Leadership to Sales March 21, 2011 by Eric Wittlake 5 Comments Perfect alignment Chris Koch’s most recent headline really caught my attention: Three Ways to Link Marketing to Revenue wit

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Online Advertising WILL be Regulated

Digital B2B Marketing

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Part Two: Marketing Measurement and Pissing People Off Content Curation: The Oldest Media Activity → Online Advertising WILL be Regulated March 17, 2011 by Eric Wittlake Leave a Comment Online advertising has a major perception problem.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Twitter IS Social « Digital B2B Marketing

Digital B2B Marketing

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Social Media and Selfless Social Good Your Audience is Gold → Twitter IS Social March 28, 2011 by Eric Wittlake Leave a Comment This morning, eConsultancy posted Twitter isn’t very social: study , a review of recent research from Yahoo , taking the position that Twitter is not a

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Set Your Content Free

Digital B2B Marketing

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Part One: Marketing Measurement and Pissing People Off Part Two: Marketing Measurement and Pissing People Off → Set Your Content Free March 11, 2011 by Eric Wittlake Leave a Comment Your content is in jail.

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Facebook Is Bigger than the Numbers

Digital B2B Marketing

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Email List Rental: Approach with Caution Four Insights for Cloud Computing Marketers → Facebook Is Bigger than the Numbers March 4, 2011 by Eric Wittlake Leave a Comment Facebook is set to pass Yahoo in 2011, capturing 21.6% of all US online display dollars, according to eMarketer.

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LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← That’s John Doe to You Social Media and Selfless Social Good → LinkedIn is the New B2B Media Powerhouse March 25, 2011 by Eric Wittlake 1 Comment LinkedIn announced 100 million members (with a great infographic) earlier this week and look to be on track for an IPO in the second q

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Online Advertising Metrics: A Simple Framework

Digital B2B Marketing

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? Email List Rental: Approach with Caution → Online Advertising Metrics: A Simple Framework March 1, 2011 by Eric Wittlake 1 Comment When planning an online advertising campaign, or reviewing results, the data can be overwhelming.

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Four Insights for Cloud Computing Marketers

Digital B2B Marketing

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Facebook Is Bigger than the Numbers Part One: Marketing Measurement and Pissing People Off → Four Insights for Cloud Computing Marketers March 7, 2011 by Eric Wittlake 2 Comments IDG Enterprise released its Cloud Computing Research results at the end of last year, and I finally had th