October, 2021

How to Find Competitor Pricing Information (5 Key Sources)

Crayon

Picture this: You’re a sales rep at an email marketing software company. One day, you hop on a discovery call with a prospect. As you’re chatting with them about their goals, they say this: “Easy automation is really the key here.

Competitor Intelligence Doesn’t Get the Job Done

Cipher

Competitive intelligence (CI) plays a critical role in enabling organizations to be successful. But let’s be clear: a singular focus on tracking a predefined set of known competitors is checking the box and far from what is needed to effectively compete in today’s marketplace.

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Trending Sources

Potential of OSINT for National Security Not Being Maximized

ArchIntel

ArchIntel™ -. Harry Kemsley , president of national security and government at Janes, argued in an opinion piece for The Hill that open source intelligence is at the apex of transforming how national security organizations conduct intelligence analysis.

Competitor highlights: Leidos

FedSavvy

Headquartered in Reston, Virginia, Leidos is a technology, engineering and science solutions and services provider serving the defense, intelligence, civil and health markets. The company consists of 43,000 employees and reported revenues of approximately $12.3 billion in FY2020, an increase of $1.2

Win 130

A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

This presentation will provide a practical step-by-step guide for implementing effective BI governance and a toolkit for addressing the three critical aspects of any program.

5 Signs You Need Sales Experience Analysis

Primary Intelligecne

In a recent study, 36% of buyers said that a losing vendor could’ve won the deal by making a change in during the buying process. Most often, buyers described missteps in the sales experience as the reason for lost business – even above price or product features.

More Trending

Competitive Comparisons vs. Battlecards

Crayon

I’m sitting at my desk as I write this intro—a desk that I assembled over the course of a snowy Saturday afternoon last winter. Competitive Intelligence

The State of Competitive Intelligence: Q2 2021

Cipher

Welcome to the State of Competitive Intelligence Update, a quarterly report from the Knowledge360® team at Cipher. Today we're sharing the latest insights from the world of Competitive Intelligence (CI). Competitive Intelligence

CI Sources for Monitoring Competitors

ArchIntel

ArchIntel™ -. In a recent blog post, Mackenzie Colcord , a content marketing and community specialist at Crayon, identified sources of competitive intelligence that companies can use to keep track of industry rivals. First on her list are competitor websites.

GSA FEDSIM…who buys from them and what do they buy?

FedSavvy

The Federal Systems Integration and Management Center ( FEDSIM ) provides assisted acquisition services for federal agencies. Housed within the U.S.

Win 130

CILIP's Research Report: Should librarians embrace AI and learn how to code?

Vable

He had wondered, as had most people at one time or another, precisely why an android bounced helplessly about when confronted by an empathy-measuring test.

4 Reasons to Hire a Data Science Company

Smart Data Collective

1.145 trillion megabytes! Unbelievably, this is the amount of data that was created every day in 2021. That’s a lot of data and a lot of work for experts working in the field of data science services.

Product Marketing Spotlight Series: Jaime Singson

Crayon

Product Marketing Spotlight

How to Build a Competitive Intelligence Deliverable

Cipher

In the competitive intelligence (CI) process, one of the most important aspects is building an effective CI deliverable that decision makers can act upon.

Samsung Envisions More Resilient 5G Networks With AI-Human Collaboration

ArchIntel

ArchIntel™ -. Multinational electronics company Samsung said on it website that while the world is more connected than ever before, there remains a need to make customers’ experiences with their devices more seamless and consistent.

9 Free Tools for Every Digital Marketer to Get Their Work Done

mention

A digital marketer’s work schedule is pretty erratic. There are so many responsibilities resting on our shoulders that we often end up juggling multiple tasks at the same time. I like the amorphous style of our job; it’s creative, challenging, and far less boring than desk work.

Top 15 Consumer Trends in 2021 and Beyond

Netbasequid

There are many new consumer trends taking shape over the past 18 months – some were inevitable, and others were accelerated by COVID. But which consumer trends are the most crucial to monitor as you map out marketing campaigns to round out 2021 and beyond?

Using Machine Learning to Improve Cryptocurrency Mining Profitability

Smart Data Collective

Satoshi Nakamoto introduced the world to bitcoin in 2008. Many people speculated that the virtual currency would never gain traction and become extinct. However, it has grown faster than even some of the staunchest supporters originally predicted.

12 Sales Enablement Assets & Materials That Win Deals

Crayon

Making cold calls. Running demos. Persuading decision-makers. Sales Enablement

Manual Data Collection vs. Automated Monitoring

Cipher

The collection and organization of high-quality data is foundational to the success of any Market and Competitive Intelligence (M/CI) effort.

Human Insights Key to Successful COVID-Era Digital Transformation

ArchIntel

ArchIntel™ -. The COVID-19 pandemic has seen businesses worldwide migrating a huge part of their operations online. This trend holds true whether the company is engaged in financial services, health care systems, apparel, fitness or even the retail of basic necessities.

Retail 155

The Why and How of Competitive Benchmarking

Similarweb

You’re confident you have a great offering because you’ve done your research. You know who your direct competitors are and what they’re doing. You quickly identify how their products differ from yours, how yours are better, and who your audience is. But is that enough?

5 Common Data Governance Challenges (and How to Overcome Them)

Dataversity

Click to learn more about author Nahla Davies. It’s common for enterprises to run into challenges such as lack of data visibility, problems with data security, and low Data Quality.

Important Steps to Take to Address the Bias in AI

Smart Data Collective

We mentioned previously that bias is a big problem in machine learning that has to be mitigated. People need to take important steps to help mitigate it for the future.

6 Brand Message Examples That’ll Spark Your Creativity

Crayon

All successful companies have brand messaging that is clever, strategic, and relevant to their target audiences. Product Marketing

Stockouts and Over-Stocking Affecting Your Revenue? Here’s the Solution

IntelligenceNode

Inventory Optimization Techniques to Avoid Out-of-Stocks & Excess Inventory Costs Content Summary : What are Stockouts and Overstocking and Why Monitor Them?

Octopus Intelligence Helps Banking Fintech Company Address Customer Churn

ArchIntel

ArchIntel™ -. “The global core banking software market size is projected to reach USD 34.48 billion by 2028, exhibiting a CAGR of 18.0% during the forecast period.” ” — Fortune Business Insights.

Beginners Guide: What Is PPC Keyword Research and Why Is It Important?

Similarweb

A penny saved is a penny earned. This saying rings in my ear as I think about how best to cut into the core of PPC keyword research. Before getting into all that, let’s back up. . PPC , or Pay Per Click, is a type of advertising in digital marketing.

The Connection Between Good Data Management and Enterprise Agility

Dataversity

Click to learn more about author Russ Ernst. The word “agile” is defined in one dictionary as “quick and well-coordinated in movement; lithe.” During the last two years, however, the word has taken on an entirely different meaning for companies navigating the complexities of a pandemic.

How Can Data-Centric UX Designers Make Better Games?

Smart Data Collective

Big data has touched almost every facet of our lives. It should be no surprise that the video gaming industry has been heavily influenced by developments in data technology. There are a number of potential opportunities to utilize big data in video games.