Digital B2B Marketing
JUNE 4, 2013
'You need to generate leads, right? If you are a B2B marketer, particularly one focused on making a complex sale in a large enterprise, the answer is almost certainly a resounding yes. The B2B lead generation landscape has changed tremendously in the last decade. Today, B2B lead generation relies heavily on digital marketing and this list reflects that switch.
Elegant BI
JUNE 25, 2013
Traditional Reporting vs. BI. Betsy says: Reporting software WAS cutting-edge and nifty – twenty years ago. Today…not so much. Reporting software was designed for report analysts or IT pros and consultants. When standard templates don’t meet your needs you have to wait for IT to design and test a custom report. The reports are inflexible and they don’t meet the needs of a mobile, interactive environment.
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Digital B2B Marketing
JUNE 20, 2013
'I was sitting in a conference hall and everyone around me had a smartphone, tablet (often with a keyboard) or laptop out. The title on a sponsors flyer on the table caught my attention. I really did want to look them up at the break and learn more. But when I looked closer, my only option was a QR code. To use it, I needed to set my laptop aside, pull out my phone, scan the URL, and then use a tiny screen.
Digital B2B Marketing
JUNE 6, 2013
'Joe Fernandez of Klout recently said Klout’s goal is to help every person maximize their individual influence. It is no secret, as a marketer you want to influence purchases. You use advertising, content marketing, PR, and the influencer programs Klout wants to sell, to change perceptions and purchasing behavior. But what would happen if Klout achieved this goal and every person became more influential?
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Digital B2B Marketing
JUNE 12, 2013
'Congratulations, you are a B2B content marketer. You have created a great industry blog and library of premium content. You promote your content through search, social, emails, newsletters, even banners. You are seeing strong traffic, engagement with your blog content and a steady increase in registrations for your premium content. There’s just one little problem: the leads are crap.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Elegant BI
JUNE 13, 2013
Stop Hating the Competition! Start Managing Performance with Corporate Performance Management and Business Intelligence Tools. We have strong feelings about our competitors! We lose sleep thinking about how we can beat them. Sometimes, we admire them for coming up with a great idea, but in the end, we really wish it was our idea. We wonder how they manage their business so well in such a difficult economy.
Elegant BI
JUNE 1, 2013
Business Intelligence Tools and KPIs to Measure Success. So you’ve got problems! You’re trying to find objective business metrics. Every business needs business intelligence tools to make intelligent decisions. With sophisticated, easy-to-use, affordable business intelligence solutions you can establish Key Performance Indicators to define boundaries and results that determine success.
Digital B2B Marketing
JUNE 18, 2013
'There are easy ways to create good content, right? No. Sorry. Creating good content is hard. And it’s getting harder. If you take the content shortcuts that are recommended by so many self-labeled content marketing experts, you will be sorely disappointed in the long run. Here are five common bits of advice you shouldn’t follow. Easy Content Myth 1: Just Post Your Slides On SlideShare!
Digital B2B Marketing
JUNE 26, 2013
'Despite the capabilities of modern marketing automation platforms, many B2B marketers still approach nurture with a short term mindset. Your primary goal is to increase engagement, raise lead scores and pass a more active “lead” to sales as quickly as possible. The result is often a series of short term “nurture” programs combined with campaign blasts sent sporadically to a huge list of inactive contacts.
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