November, 2018

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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ).

Marketing 236
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2019 Trend Watch: Livin' in the future

DC Velocity

The race toward automation continues, as a rise in goods-to-person fulfillment, increased adoption of warehouse execution systems, and greater use of autonomous mobile robots top the list of material handling technology trends to watch in 2019.

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Next Generation Sequencing (NGS) Informatics Market – A Global Perspective

BIS Research

Next generation sequencing (NGS) informatics has been gaining importance owing to the important role it plays in strengthening the base of precision medicine in the healthcare industry with the study of large pool of genomics data. Precision medicine has lot of capability in terms of its ability to define diseases that are built on molecular characteristics and other environmental factors.

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Automate Testing SSAS Tabular Models

BI Insight

In real world SSAS Tabular projects, you need to run many different testing scenarios to prove your customer that the data in Tabular model is correct. If you are running a Tabular Model on top of a proper data warehouse then your life would be a bit easier than when you build your semantic model … Continue reading Automate Testing SSAS Tabular Models.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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YouTube SEO: Top Factors to Invest In - Whiteboard Friday

Moz

Posted by randfish If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab!

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18 Quotes About Podcasting for Business Professionals

Zoominfo

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. Think about it, people today are constantly on the go—but almost never without their cell phones. And thanks to music and radio streaming services, people have easy access to a wide range of podcasts to listen to during their commutes, car rides,

Business 223
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Go with the flow to improve fulfillment in the DC

DC Velocity

Waveless fulfillment systems create a continuous flow of orders through the distribution center, answering today's call for more nimble material handling solutions.

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Google Alerts: how it works and why it doesn’t

Contify

A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. It is one of the most popular services for tracking the Internet. Most professionals use or have used it at some point. However, it falls short of meeting the expectations of many professionals.

IT 60
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Business Intelligence Software for Shipping!

Elegant BI

Business Intelligence for Shipping: The Smart Choice! If you work in the shipping and distribution industry, you know how complicated life can be! The industry has come under increasing scrutiny as international trade, national trade, security concerns and other factors impact the shipping enterprise in ports, distribution hubs, and entry points around the world.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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What to Do with Your Old Blog Posts

Moz

Posted by -LaurelTaylor- Around 2005 or so, corporate blogs became the thing to do. Big players in the business world touted that such platforms could “drive swarms of traffic to your main website, generate more product sales” and even “create an additional stream of advertising income” ( Entrepreneur Magazine circa 2006). With promises like that, what marketer or exec wouldn’t jump on the blog bandwagon?

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6 Digital Marketing Trends that Shaped 2018

Digimind

In this post, we bring you six key digital marketing trends that shaped 2018, and how marketers like yourself, can integrate them in your strategies. The post 6 Digital Marketing Trends that Shaped 2018 appeared first on Digimind Blog.

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26 Personalization Statistics for the B2B Marketer

Zoominfo

In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition. Luckily, as technology advances, it’s easier for marketers to personalize their efforts. . Today, we show you 26 B2B personalization statistics: Your prospects and customers want personalized content. 1.

Marketing 214
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AMRs and AGVs rev their engines

DC Velocity

The relentless drive for warehouse efficiency is sparking new interest in self-driving vehicles. For those wondering which type to buy, experts say forget the labels and focus on capabilities.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Automate Testing SSAS Tabular Models

BI Insight

In real world SSAS Tabular projects, you need to run many different testing scenarios to prove your customer that the data in Tabular model is correct. If you are running a Tabular Model on top of a proper data warehouse then your life would be a bit easier than when you build your semantic model … Continue reading Automate Testing SSAS Tabular Models.

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Explore the Potential of BI Tools for Pharma!

Elegant BI

Can Analytics for Pharmaceuticals Simplify Decisions and Planning? If you work in a pharmaceutical company, you can appreciate how large and complex these businesses are and the critical need for information and data that is a constant reality within your organization. Data crosses the enterprise in the form of research and development, regulatory compliance requirements, test data, drug contraindications, side effects, clinical trials, ingredients and dosage information, doctor and patient info

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Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future

Moz

Posted by Whitespark In the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it's almost too much to keep up with. In today's Whiteboard Friday, we welcome our friend Darren Shaw to explain what local is like today, dive into the key takeaways from his 2018 Local Search Ranking Factors survey, and offer us a glimpse into the future according to the local

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Bring a new dimension to your Market Intelligence Projects with Digimind Marketplace

Digimind

The Market Intelligence function is undergoing profound changes. Web data has become multi-faceted and its volume continues to grow, and at the same time numerous business tools have been widely adopted by business users. Market Intelligence departments must respond to these new challenges in order to deliver even more value to their business departments, and […].

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Although demand generation and lead generation aren’t the same, they do go hand-in-hand.

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Talent shortage to hit manufacturing hard

DC Velocity

As many as 2.4 million manufacturing jobs will go unfilled over the next 10 years due to widening skills gap, study shows.

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Quick Tips: How to Enable Dataflows In Power BI Service

BI Insight

Dataflows (Preview) in Power BI Service has been landed yesterday (6th November 2018). I had a little bit of difficulties to enable this cool new feature so I thought it is good to write a Quick tip about it. While Dataflows is under preveiw at the time of writing this quick tip, the situation may … Continue reading Quick Tips: How to Enable Dataflows In Power BI Service.

IT 52
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Predictive Analytics for Every Skill and Use!

Elegant BI

Your Business Users Will LOVE Predictive Analytics Tools! Predictive Analytics used to involve a crystal ball but, today, there are other options and they are more widely accepted in the business community! With the right predictive analytics tool, your business can hypothesize, test theories, discover the effects of a possible price increase, discover and address changing buying behavior and develop appropriate competitive strategies.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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The Advanced Guide to Keyword Clustering

Moz

Posted by tomcasano If your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.” Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). The “fit” is optimization. To grow your organic traffic, you need your content to mirror the reality of what users are actually searching for.

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Highly Complex and Advanced Form of Biologics Drugs for Treatment of Chronic and Acute Illnesses

BIS Research

Over the past couple of years, research on various types of sophisticated drugs is being carried out for the treatment of a variety of diseases and biologics is one of them. Biologics are primarily used for diagnosing, treating and curing both chronic and acute illnesses, such as autoimmune disease, infectious diseases, and cancer, among others. They are defined as a set of molecules that are extracted from living cells.

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How to Get More Value From Your B2B Data Purchase

Zoominfo

Data is a big investment for any company— but, if you research vendors and invest intelligently, it can have a dramatic impact on your company’s financial success and growth. However, if you’re not smart about your purchase, bad data quickly becomes a costly mistake. Don’t let your data come back to bite you. Check out our tips for getting the most out of your next B2B data purchase. 1.

Win 154
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Robots to the rescue

DC Velocity

When peak season rolled around each year, workers at Martin's Famous Pastry Shoppe's DC struggled to keep up with orders. Automated equipment and robotic pickers have changed all that.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Quick Tips: How to Enable Dataflows In Power BI Service

BI Insight

Dataflows (Preview) in Power BI Service has been landed yesterday (6th November 2018). I had a little bit of difficulties to enable this cool new feature so I thought it is good to write a Quick tip about it. While Dataflows is under preveiw at the time of writing this quick tip, the situation may … Continue reading Quick Tips: How to Enable Dataflows In Power BI Service.

IT 41
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Can Tally Provide Support for My SME Business?

Elegant BI

Is Tally a Good Solution for Small and Medium Sized Companies? Tally is on on-premises accounting solution (aka a desktop software application) that is very popular among small and medium sized businesses and it offers numerous features and robust functionality. It has features that support accounting, finance, inventory and purchasing, sales, banking, manufacturing, job and project costing, point of sale (POS) payroll and other functions.

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Announcing the 2018 Local Search Ranking Factors Survey

Moz

Posted by Whitespark It has been another year (and a half) since the last publication of the Local Search Ranking Factors, and local search continues to see significant growth and change. The biggest shift this year is happening in Google My Business signals, but we’re also seeing an increase in the importance of reviews and continued decreases in the importance of citations.