CIO

FEBRUARY 27, 2020

Remember when software as a service (SaaS) was the future of computing?

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Smart Data Collective

FEBRUARY 21, 2020

The accessibility and value of consumer data has grown substantially in the past several years. These days, nearly every company bigger than a “mom and pop” shop works to gather and analyze terabytes of data from their customers, hoping to better understand and serve them while one-upping the competition. In the financial industry, these efforts are particularly intense.

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Banking Algorithm Predictive Analytics Startups 296

Zoominfo

FEBRUARY 20, 2020

Is there a marketing discipline with more variables than content marketing? For one, content marketers have so many different formats and types of content to play around with. The benefits of producing marketing content are proven — but unlike other marketing initiatives, content is difficult to connect to your typical revenue metrics. Simply put, marketers […].

Marketing 267

Marketing Marketing 267

Moz

FEBRUARY 4, 2020

Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyo

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Digimind

FEBRUARY 16, 2020

Thanks to virtual assistants like Siri, Alexa, and Google Assistant, voice search technology is revolutionizing the way people perform queries and look for content. This is a big jump from the traditional method of searching, where users have to type their questions into a search box.

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Business Technology Technology 60

Cleverx

FEBRUARY 27, 2020

As more and more businesses move their prospect acquisition into online digital marketing channels, while at the same time dissolving global barriers to doing business, competition for customers is heating up. Developing market research strategies to reveal the secrets of your competitors is now as vital as knowing what your customers want and being able to deliver.

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Smart Data Collective

FEBRUARY 6, 2020

I had an interesting encounter at a young professionals’ group the other day. I ran into the head of an analytics company with a lot of experience in big data. When I talk to people from analytics companies, they usually emphasize the technical aspects of their profession. This man was different. He talked extensively about the types of clients he worked with the most.

Marketing 284

Marketing Marketing Technology Technology 284

Zoominfo

FEBRUARY 13, 2020

They delete your emails. They decline your invitations. They cut your calls short. So, what does it really take to sell to the Chief Marketing Officer? We wanted to know just like you do, so we went straight to the source: a CMO. We asked Jill Konrath, best-selling author and speaker on the subject of […].

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Moz

FEBRUARY 20, 2020

Posted by randfish You don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target.

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Competitor Analysis Competitive Analysis Research 81

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Digimind

FEBRUARY 18, 2020

What is Messenger Marketing? Messenger marketing connects businesses directly to customers and prospects through mobile messaging apps such as Facebook Messenger and Whatsapp.

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Marketing Marketing Business 60

Elegant BI

FEBRUARY 27, 2020

Business Intelligence Services and Consulting Can Ease the Transition! Business intelligence tools are an important part of every organization today. No matter the size of the organization, businesses must make good business decisions, plan and forecast and remain competitive. They need to understand customer buying behavior, competitive response, trends, patterns, problems, opportunities and resource and financial issues.

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Business Intelligence Intelligence Intelligence Business 52

Happy Market

FEBRUARY 25, 2020

My guest today is Emma Craig, UX Research Lead at Shopify. Shopify was founded in 2004 by Tobias Lütke, Daniel Weinand, and Scott Lake after attempting to open Snowdevil, an online store for snowboarding equipment. Today, Shopify offers online retailers a suite of services for more than 1,000,000 businesses in approximately 175 countries, with total gross merchandise volume exceeding $42 billion.

Research 52

Research Retail Education Market Research 52

Smart Data Collective

FEBRUARY 21, 2020

Many careers have been heavily impacted by changes in big data. The big data revolution has had a profound effect on healthcare, marketing and many other fields. One of the fields that has been most affected by big data is electrical engineering. Tom Dietterich, a professor of the Department of Electrical Engineering and Computer Science at Portland State University, has written an article on the impact of big data in this field.

Data Mining 282

Data Mining Education Knowledge Research 282

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Zoominfo

FEBRUARY 27, 2020

We’ve seen a multitude of new data privacy laws begin to flood the privacy landscape around the world, most of which borrowing standards of transparency and individual rights created by the GDPR in 2018. As a result, it’s become increasingly important for organizations to monitor, analyze, and act upon upcoming regulations to protect their business. […].

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Business 226

Moz

FEBRUARY 6, 2020

Posted by Cyrus-Shepard A rising tide lifts all ships — and it's similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today's Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority. Click on the whiteboard image above to open a high resolution version in a new tab!

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Algorithm Competitive IT 76

Contify

FEBRUARY 25, 2020

Contify, the AI-enabled market and competitive intelligence platform, has announced today the launch of a new and improved user experience for the mobile version of its web application. This new release brings some of the most powerful features of Contify’s Newsfeed available on the desktop version of the application to mobile, making it easier than ever to consume intelligence on competitors, customers and industry segments on the go: Smart Filters to drill down to updates based on busi

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Elegant BI

FEBRUARY 24, 2020

Enjoy the Advantages of Advanced Analytics with Augmented Analytics Support! The benefits of advanced analytics are many and with augmented analytics support, the benefits are even more numerous. The Advantages of Augmented Analytics far exceed the cost and time required to implement this type of solution, especially if you choose a solution that provides all the features and functionality of a sophisticated analytical solution with the ease and flexibility of a solution that is suitable for e

Business 52

Business Advantage Advantage Data Analysis 52

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Domo

FEBRUARY 18, 2020

When The DICE Group —a collection of innovation teams within Thomas Jefferson University’s healthcare system—was tasked with finding a way to reduce the time it takes for patients to request appointments, it decided to start by giving them the option to fill out a shorter form and by launching a chatbot. Soon thereafter, the group turned to Domo to help it determine which form (long or short) and which platform (chatbot or standard online questionnaire) was performing best.

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Smart Data Collective

FEBRUARY 20, 2020

Big data is changing the nature of invoicing software in many ways. In 2015, Spend Matters wrote a detailed report on the applications of big data in the e-invoicing industry. This has changed the perception business owners had of invoicing applications, because they often ignored the benefits of it before then. Big Data Transforms Invoicing Software Applications.

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Profiling Knowledge Information Business 276

Zoominfo

FEBRUARY 25, 2020

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 […].

Marketing 207

Marketing Marketing IT 207

Moz

FEBRUARY 27, 2020

Posted by BritneyMuller Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab!

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Win Information Business IT 73

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Contify

FEBRUARY 21, 2020

It will be a mistake to view organisations as machines, where separate components performing various functions in a pre-defined, constrained and static manner. This view benefitted us since the time of Henry Ford and through the remainder of the Industrial Age. However, the increasing complexity and speed of change in today’s business environment is forcing organisations to evolve and adapt to these dynamic conditions.

Competitive Intelligence 52

Competitive Intelligence Competitive Business Environment Knowledge 52

Elegant BI

FEBRUARY 20, 2020

Self-Serve KPIs Provide Metrics in an Easy-to-Use BI Tools Environment! Businesses can no longer afford to make decisions based on gut or opinion. Today’s management teams and directors insist on measurable results and metrics that clearly demonstrate what is working, what should be changed or updated and how to get to the results they want and achieve the objectives they have set.

KPI 52

KPI Business Business Environment Business Intelligence 52

Happy Market

FEBRUARY 18, 2020

In this episode, we’ll hear from insight professionals at top brands and consultancies on their top tips for asking a good research question to participants as well as common mistakes and how to avoid them. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. This episode is in collaboration with Lookback. In conjunction with this episode, Lookback published, "The Art of Moderating Research," and "7 Tips on how to ask the Perfect Questions.

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Research Market Research Marketing Research Innovation 52

Smart Data Collective

FEBRUARY 19, 2020

Injection molding is vital to the mass production of plastics and plastic products. Due to the variety of complications with mold design and mold manufacturing, and the combining of plastics and molding machines, there is difficulty in molding products with high quality and precision. However, Big Data and Cloud technology make the process simpler and improve quality.

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Technology Technology Advantage Advantage 258

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Zoominfo

FEBRUARY 27, 2020

By this point, it’s probably been drilled into your head that a content marketing campaign is essential to your company’s success. In many ways, content is the bread and butter of the modern marketer. But you can’t butter your bread without a knife. And in this metaphor (bear with us here), data quality acts as […].

Marketing 182

Marketing Marketing 182

Moz

FEBRUARY 25, 2020

Posted by Dr-Pete Being #1 on Google isn't what it used to be. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The worst case scenario, a search for "Disney stock," pushed #1 all the way down to 976px. A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels.

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Annotation Briefing Entertainment Research 72

Contify

FEBRUARY 21, 2020

The preliminary step in developing a taxonomy is gathering candidate terms to be included in the taxonomy. The goal here is to identify terms already being used by users to describe the information. These same users will later use the taxonomy to organise and find information. Selecting terms for the taxonomy should based on the following principle: “The taxonomy is developed for a specific use case and for given users.

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Algorithm Competitive Intelligence Intelligence Intelligence 52