Digital B2B Marketing
FEBRUARY 21, 2012
Pinterest is the marketing flavor du jour. Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Many B2B marketers do not have any presence on Pinterest. In my search for major B2B marketers on Pinterest, I only found a handful using it actively. Here are three of the better B2B marketing examples I found.
Elegant BI
FEBRUARY 28, 2012
Analytical Hair-Pulling! BI for Even the Most Statistically Challenged User. Show me a spreadsheet with columns of numbers, or a report with pages of data, and ask me for a concise analysis and my eyes will cross. Analysis is an unfortunate necessity in business. Everyone in your company has to do some analysis, so let me give you a tip! A great business intelligence (BI) system is the answer; one that can take the hair-pulling out of analysis and is easily customized to suit the average user.
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Digital B2B Marketing
FEBRUARY 23, 2012
Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing.
Digital B2B Marketing
FEBRUARY 7, 2012
Authentic. You can’t turn around in the social media echo chamber without bumping into this word. The problem is, beyond the social media land of unicorns, authentic isn’t relevant. As I explored in Don’t Be Authentic: Real Social Media Marketing Advice on SpinSucks , we don’t really want to see authentic in social media. It is an idealized view that for most organizations is as unrealistic as it is attractive. ( Aaron Wagner makes some great comments about this in the di
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Digital B2B Marketing
FEBRUARY 9, 2012
Chris Koch shared Four Reasons to Hate Thought Leadership earlier this week. He made some great points in his call to end the use of the phrase thought leadership, but ultimately I disagree with his conclusion. We don’t need to stop using the phrase, we need to start using it right. The problem is thought leadership has become a catchall for any marketing that includes content.
Digital B2B Marketing
FEBRUARY 14, 2012
The latest #B2Bchat discussion focused on the relationship (or lack thereof) between corporate websites and demand generation. Can corporate websites support demand generation and lead capture? Or do marketers need to build microsites to support demand generation effectively? These are some of the questions we tackled on B2Bchat on February 8, 2012, and I had the privledge of moderating the discussion on Twitter.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Digital B2B Marketing
FEBRUARY 13, 2012
The digital media landscape is changing rapidly. Once, most advertising was purchased directly from publishers. Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression. To put this into context, AT&T purchased 105 billion impressions in 2011, according to research from ComScore. Purchased through modern media platforms, that would require winning 105 billion auctions, and participating in far more.
Digital B2B Marketing
FEBRUARY 28, 2012
Of course not! As B2B marketers, focusing on your audience is absolutely critical. However, you must look forward, at where your audience will be. Research and observation tell you where your audience has been and what they have been interested in. But what will they be interested in and using in 6, 12 or 24 months? If you are focused on what your B2B target audience has done in the past or is doing today, you will miss new opportunities like the Internet (2000), Twitter (2009) or Pinterest (201
Elegant BI
FEBRUARY 14, 2012
Say ‘Yes’™ to Key Performance Indicators (KPIs) Because Guess Work is for Dummies! Who is the most valuable person on your staff? That person is probably the most consistently dependable team member; one who delivers concise, accurate information every time. When it comes to business intelligence (BI), the same principle holds true! You want a BI solution that provides integrated, dependable, accurate, measurable, concise information.
Digital B2B Marketing
FEBRUARY 16, 2012
Lead generation and demand generation, although related, are at odds with each other. When many B2B marketers say demand generation, they mean lead generation, and the program will be measured on leads and the value of those leads. The problem is, one is focused on changing the audience’s perspective, the other is focused on capturing their information.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Digital B2B Marketing
FEBRUARY 2, 2012
Unsubscribing should be easy! Let’s face it, email is convenient, but sometimes email marketing sucks. Today’s business buyers are flooded with email they do not want and it seems cannot get rid of. The problem is, publishers and marketers rely heavily on email. In order to keep their subscriber counts high and continue getting their message out through email, they make unsubscribing an ardous process.
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