February, 2022

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Jobs to Be Done: What Product Marketers Can Learn From Product Managers

Crayon

Picture this: It’s Tuesday afternoon and yet another request just got added to your to-do list in Airtable. You take a look and immediately think to yourself, “There’s no way I can get to this. In fact, why does it even matter? They’re never going to use this asset anyway.”. If that sounds familiar to you, then allow me to make a recommendation: Take a page out of product management’s book, and instead of thinking about success as what can be achieved WITH you, think about success as what can be

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The Ultimate Competitive Intelligence Spotify Playlist

Cipher

We might take it for granted, but music is such an important part of life: listening to your favorite tracks can put a spring in your step, improve your overall mood, and generally make life seem that little bit better. And for many of us, listening to music is an important part of getting work done. It helps us get into a flow state, effortlessly checking off tasks and powering through our to-do lists.

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Email Rankings: Can Your Email Marketing Boost Your SEO?

mention

Email marketing is all about building relationships with your customers and monopolizing on your leads in one of the most low-cost, yet effective ways. Email is the marketing asset that provides you with a tool to create an interconnected buyer’s journey, from first impression to the checkout. It’s your opportunity to speak to your customers directly and personalize their experience for ROI success.

Marketing 340
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Machine Learning Technology is Streamlining the Writing Process

Smart Data Collective

Many people appreciate the benefits of artificial intelligence. It has already transformed many sectors, including cybersecurity and manufacturing. However, few people recognize that AI is also becoming an integral part of the writing process. Many college students and marketers are using AI to generate content. A recent study found that the market for AI in the marketing sector is worth over $107 billion.

Learning 328
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Got a Chatbot? Here’s How to Make Sure it Matters

Zoominfo

Chatbots are becoming standard features for B2B websites, and for good reason: they help marketing teams roll out a seamless and personalized experience for web visitors who increasingly expect real-time help. Simply installing a chatbot, however, won’t deliver results. To get the most out of a chatbot, you’ll need data that can deliver personalized engagement and accurate analytics to measure what matters.

IT 130

More Trending

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Competitor Messaging Analysis: A Step-by-Step Guide

Crayon

In a world where the most talked about 60 seconds of the Super Bowl involved a $7M black screen emblazoned with nothing more than a bouncing, polychrome QR code, the road between market leader and straggler is paved with white noise. A more compelling product or better pricing aren’t particularly helpful if your ideal customers don’t even know they exist.

Analysis 661
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Reddit Names Tinuiti as First Independent Agency Partner

Tinuiti

Tinuiti clients to gain instant access to Reddit’s Global Ads offering to grow their business and accelerate brand performance with coveted and highly valuable audiences NEW YORK, NY – February 15, 2022 – Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon, today announced a partnership agreement […]

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8 Ways to Use the Psychology of Color to Increase Conversions of Your Landing Page

mention

Did you know that over 50% of users spend fewer than 15 seconds viewing a page? In fact, you have just around 50 milliseconds to make a good first impression on your landing page visitors. . During this time, your prospects are viewing the content, imagery, and web design of your page. Very few will read through the entirety of your content copy, in fact, most will only look at the imagery and color of your webpage.

Sales 329
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DirectX Visualization Optimizes Analytics Algorithmic Traders

Smart Data Collective

Learn how DirectX visualization can improve your study and assessment of different trading instruments for maximum productivity and profitability. Analytics technology has become an invaluable aspect of modern financial trading. A growing number of traders are using increasingly sophisticated data mining and machine learning tools to develop a competitive edge.

Algorithm 327
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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How to Get Started in Sales: 10 Career Tips from SDRs

Zoominfo

Sales development representatives tend to think of the job as an important stepping stone in our careers , with challenges and opportunities that will shape the rest of our working lives. I recently asked inbound SDRs from all over ZoomInfo to share their tips for success, and learned a lot about the work and the people who do it. Whether they joined the team as former athletes, waitresses, artists, or recent graduates, they all had valuable lessons to share.

Sales 130
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Deadly Sins in Proposals

FedSavvy

We’ve covered traps of Black Hat reviews and capture team follies. Now it’s time to reveal some of the most common and deadliest sins in proposals. This blog leverages research and analysis we’ve done on mistakes made by some major U.S. Government contractors. In order to conduct this analysis, we used GAO protest docket data to study trends in wins and losses. .

Win 130
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Prestige Pricing: What It Is & Why It Works (Examples)

Crayon

Q: How much is a product worth? A: Whatever people will pay for it. In some cases, that’s nothing (not great!). In others, it means charging a premium because, well, you can. Today, we’re focusing on the latter. This principle is what allows the enigmatic restaurateur Salt Bae to charge $1,200 for a ribeye flecked in gold leaf. It’s what makes a shiny rock in a pretty, robin-egg box cost 5x more than a shiny rock purchased from a jewelry shop that shares its parking lot with a Cheesecake Factory

IT 616
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Tinuiti Launches New Omnichannel Performance Influencer Practice

Tinuiti

Full-Funnel Influencer Marketing Solution To Drive Measurable ROI at Scale for Brands NEW YORK, NY, February 2, 2022 – Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon, today announced the official launch of its full-service omnichannel Performance Influencer Practice, a full-funnel solution that delivers meaningful and […]

Marketing 130
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Promising Future of Retail Pharmacies is Data-Driven

Intelligence Node

The Role of COVID-19 in the Pharmacy Sector Covid-19 disrupted the world economy and the way people did business. Along with healthcare, pharmacies too were put to test during this difficult period and played a big role in keeping the healthcare system in motion when it was extremely burdened amidst the pandemic. In fact, CVS […].

Retail 104
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Cloud Technology Makes Virtual Assistants More Beneficial than Ever

Smart Data Collective

More companies are relying on cloud technology than ever before. They are discovering the benefits of using the cloud to utilize data and facilitate communications between employees, customers, contractors and other stakeholders. One of the underappreciated benefits of cloud technology is that it makes it easier to work with virtual assistants. Savvy executives and small business owners realize that virtual assistants can perform many important tasks a lot more efficiently.

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Meet ZoomInfo’s Chief Compliance Officer: Q&A with Simon McDougall

Zoominfo

Tech policy expert Simon McDougall has joined ZoomInfo as our new chief compliance officer, overseeing our privacy and compliance functions. In this role, Simon will advance one of our core missions: providing transparency about how we collect and use professional contact data, while upholding individuals’ rights to privacy. He’ll also advise us on best practices for how we and our customers can remain at the forefront of data privacy , building trust in how data is used, and supporting complian

Gaming 130
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Expert Highlights Limitations of Automation, Role of Human Intelligence

ArchIntel

ArchIntel™ -. Humans will still play a central role in the age of automation because of the inherent limitations of the technology, according to an executive from CiGen, an Australian company specializing in automation solutions. Daniel Pullen , chief automation officer at CiGen, said in an opinion piece that automation technologies are only designed to repeatedly perform tasks that do not change.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Your Go-To Guide: Forrester & Gartner's Viewpoint on CI In 2022

Crayon

When your market is competitive, being an insights-driven business becomes imperative. Companies that have a pulse on their competitors stay on top.

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Doing Power BI The Right Way – for Enterprise Reporting

Paul Turnley

I started a series of blog posts back in 2020 about best-practice guidelines for planning and designing enterprise reporting solutions with Power BI. To make the topics covered in this series of posts easier to find and follow, they are listed on this page: Doing Power BI The Right Way – for Enterprise Reporting | Paul Turley's SQL Server BI Blog which you can access from the main menu on the blog.

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8 Ways Retailers Can Leverage Customer Reviews Using Machine Learning

Intelligence Node

A Guide to Analyzing Customer Reviews & Shopper Sentiment for eCommerce Growth Content Summary : Reviews and Their Repercussions What is Digital Shelf Analytics Anyway? The Role of Customer Reviews in Digital Shelf Rankings Listening to Shopper Sentiment with Machine Learning The Gold Standard in Digital Shelf Analytics - 9 Ways To Win over Customers […].

Learning 104
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6 Metrics Data-Driven eCommerce Startups Are Prioritizing

Smart Data Collective

Big data has been changing the state of business for years. More companies than ever are shifting towards digital business models. They are finding new ways to leverage data analytics and AI technology to maximize their ROI. E-commerce startups are investing most heavily in big data, which is why the e-commerce analytics market will be worth over $22 billion by 2025.

Startups 318
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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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How to Recruit and Retain More Women to Your Sales Team

Zoominfo

Women across the globe are still battling the effects of the pandemic, both at home and at work. Careers quickly stalled for those required to care for children or ailing parents, causing about 2 million women in the U.S. to leave the workforce in the first year and a half of the COVID-19 pandemic — nearly twice the shortfall seen among men. No previous recessions have so disproportionately affected women.

Sales 100
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AbbVie Announces Opening for Associate Director of Competitive Intelligence for Immunology

ArchIntel

ArchIntel™ -. AbbVie, a science and health care company , has announced an opening for a full-time associate director of competitive intelligence for immunology. The role is responsible for providing detailed and actionable intelligence about competitive forces in the current and future market, AbbVie said. The associate director will also serve as a strategic adviser to the company’s global brands team, providing expertise in the use of competitive intelligence in informing strategic deci

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5 Ways to Elevate Your CI Function In 2022 [New Data]

Crayon

98% of the stakeholders we surveyed for the 2022 State of Competitive Intelligence Report said that CI is at least somewhat important to their success. That’s up from 86% in 2020—a handsome increase over the course of just two years. Obviously, this is good news for you, the CI practitioner. Product managers, marketers, sellers, and executive leaders are now more reliant on real-time intel than they’ve ever been—which means that, in the eyes of these stakeholders, your work is indispensable.

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When to Use Paginated Reports vs Interactive Power BI reports

Paul Turnley

Technology evolves, the industry changes and the way businesses use technology changes. The road that has brought us to the current state of reporting capabilities in the Microsoft data platform has been long and winding. Ten years ago, we were using SQL Server Reporting Services (SSRS) to create interactive, dashboard-like reports scorecard reports.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission