February, 2022

Jobs to Be Done: What Product Marketers Can Learn From Product Managers

Crayon

Picture this: It’s Tuesday afternoon and yet another request just got added to your to-do list in Airtable. You take a look and immediately think to yourself, “There’s no way I can get to this. In fact, why does it even matter? They’re never going to use this asset anyway.”.

The Ultimate Competitive Intelligence Spotify Playlist

Cipher

We might take it for granted, but music is such an important part of life: listening to your favorite tracks can put a spring in your step, improve your overall mood, and generally make life seem that little bit better. And for many of us, listening to music is an important part of getting work done.

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Chemonics: The dominant competitor at USAID

FedSavvy

Founded in 1975, Chemonics is an employee-owned international development company headquartered in Washington, D.C. The company consists of approximately 5,000 employees and has conducted work in more than 150 countries. Chemonics’ primary U.S. Government customer is the U.S.

7 Creative Product Marketing Examples to Inspire Your Next Campaign

CXL

On-point product marketing is why Webflow was able to enter the no-code website market with competitors like Wix and Squarespace and still generate 4 million monthly users. Brands like Webflow, Drift, and Close prove you can grow and succeed in a completely saturated market.

5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

mention

With 2 billion active Instagram users worldwide and counting, it’s no wonder brands are getting serious about having an Instagram strategy. In fact, over the next year, Instagram users are expected to increase by 11% in the US alone.

Competitive Intelligence Reviews Can Help Companies Improve Future Performance

ArchIntel

ArchIntel™ -. Reflecting on previous performance is essential for any business, and the same should be true for competitive intelligence. Doing a CI performance review could position an organization for a better year ahead by allowing it to spot what could be done better or what could be sustained.

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Machine Learning Technology is Streamlining the Writing Process

Smart Data Collective

Many people appreciate the benefits of artificial intelligence. It has already transformed many sectors, including cybersecurity and manufacturing. However, few people recognize that AI is also becoming an integral part of the writing process.

Deadly Sins in Proposals

FedSavvy

We’ve covered traps of Black Hat reviews and capture team follies. Now it’s time to reveal some of the most common and deadliest sins in proposals. This blog leverages research and analysis we’ve done on mistakes made by some major U.S. Government contractors.

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Reddit Names Tinuiti as First Independent Agency Partner

Tinuiti

8 Ways to Use the Psychology of Color to Increase Conversions of Your Landing Page

mention

Did you know that over 50% of users spend fewer than 15 seconds viewing a page? In fact, you have just around 50 milliseconds to make a good first impression on your landing page visitors. . During this time, your prospects are viewing the content, imagery, and web design of your page.

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Luxury Hotel Brand Uses Online Management, Competitive Intelligence to Improve Customer Engagement

ArchIntel

ArchIntel™ -. Online brand management is becoming more important in the modern era for businesses to be more successful. Making sure that companies will make their presence felt in the online world will help them gain more customers, connect with consumers and stay relevant in the market.

Your Go-To Guide: Forrester & Gartner's Viewpoint on CI In 2022

Crayon

When your market is competitive, being an insights-driven business becomes imperative. Companies that have a pulse on their competitors stay on top. Crayon Research

DirectX Visualization Optimizes Analytics Algorithmic Traders

Smart Data Collective

Learn how DirectX visualization can improve your study and assessment of different trading instruments for maximum productivity and profitability. Analytics technology has become an invaluable aspect of modern financial trading.

What is UTM Code and How to Use It for Traffic Analysis

Weidert Group

Any modern marketer worth their salt should be measuring and analyzing their efforts with real numbers, not just guesses. Down to the Tweet, you should know where leads are coming from. Of course, you’re busy and can’t spend all day analyzing results in real time — but UTM can.

Tinuiti Launches New Omnichannel Performance Influencer Practice

Tinuiti

The Expert Guide to Creating a Marketing Growth Strategy

CXL

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. And when it comes to people, you need buy-in from all over the organization. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. And fail fast.

US Cybersecurity Industry Seen to Get Windfall Due to Growing Threats

ArchIntel

ArchIntel™ -. The United States’ cybersecurity market will generate annual revenues of around $58 billion in 2022, a report by Statista forecasted. Revenues for the sector are expected to register a compound annual growth rate of 7.44 percent during the 2022 to 2026 period.

Prestige Pricing: What It Is & Why It Works (Examples)

Crayon

Q: How much is a product worth? A: Whatever people will pay for it. In some cases, that’s nothing (not great!). In others, it means charging a premium because, well, you can. Today, we’re focusing on the latter.

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Cloud Technology Makes Virtual Assistants More Beneficial than Ever

Smart Data Collective

More companies are relying on cloud technology than ever before. They are discovering the benefits of using the cloud to utilize data and facilitate communications between employees, customers, contractors and other stakeholders.

Create an Ideal Customer Profile to Boost Your Business’s Marketing and Sales

Weidert Group

Truly understanding your customers is the only way to effectively market to them, sell to them, and delight them. That may bring to mind buyer personas , those fictionalized individuals who represent your customers.

Email Rankings: Can Your Email Marketing Boost Your SEO?

mention

Email marketing is all about building relationships with your customers and monopolizing on your leads in one of the most low-cost, yet effective ways. Email is the marketing asset that provides you with a tool to create an interconnected buyer’s journey, from first impression to the checkout.

Culture Eats Technology For Breakfast

Timo Elliot

A quick Friday reminder that we have to focus on what’s important, despite all the daily complexities and challenges of technology!…

Expert Highlights Limitations of Automation, Role of Human Intelligence

ArchIntel

ArchIntel™ -. Humans will still play a central role in the age of automation because of the inherent limitations of the technology, according to an executive from CiGen, an Australian company specializing in automation solutions.

5 Ways to Elevate Your CI Function In 2022 [New Data]

Crayon

98% of the stakeholders we surveyed for the 2022 State of Competitive Intelligence Report said that CI is at least somewhat important to their success. That’s up from 86% in 2020—a handsome increase over the course of just two years. Obviously, this is good news for you, the CI practitioner.

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5 Ways Where Data-Driven Analytics Reshaped The Software Industry

Smart Data Collective

Thanks to the rapid digital transformation , the software industry is one of the fastest-growing industries globally. Data analytics helps to determine the success of the business. Although the COVID-19 pandemic harmed several businesses, the software industry didn’t suffer much of a collapse.

11 Inbound Marketing ROI Statistics That Demonstrate Value

Weidert Group

While people were surfing the web and scrolling through social media on their couches plenty before 2020, the pandemic helped drive home just how vital it is for businesses to connect with people — from prospects to customers, candidates, and subscribers — virtually using inbound marketing.

How To Use Google Trends: 10 Unique Ways To Boost Your SEO

SpyFu

Savvy SEOs don’t just count on Google Ads search volumes and third-party tools to get their intel. They know how to use Google Trends to get meaningful insights into search demand and their market.

Marketing Objectives for the Product Lifecycle Growth Stage

CXL

Groove’s customer service platform almost died in the introductory stage because they forgot to listen to their customers. They drew people in with a product they assumed would be a hit and pushed forward without taking in customer feedback. The result?

AbbVie Announces Opening for Associate Director of Competitive Intelligence for Immunology

ArchIntel

ArchIntel™ -. AbbVie, a science and health care company , has announced an opening for a full-time associate director of competitive intelligence for immunology.

The State of Competitive Intelligence In 2022: 3 Remarkable Trends

Crayon

Five years. Crayon Research