April, 2018

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What to do When Prospects Won’t Admit They Need Help

Zoominfo

If you’ve worked in sales for any amount of time, you know the standard sales process looks something like this: You identify a prospect and conduct research, you figure out what pain point or challenge they’re trying to solve, and then you offer your product or services as the solution. You also know many deals fall through—not because the prospect doesn’t need your product or decides to go with a competitor—but simply because they can’t, or won’t, make a decision.

Education 235
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Picking technologies: When inaccuracy leads to lost customers

DC Velocity

The true cost of a mispick is measured in service levels—and by a dwindling customer base when consumer and B2B buyers turn to sources that get orders right.

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BI for Telecom is the Answer to Critical Analytical Needs

Elegant BI

Can Business Intelligence for Telecommunication Be Implemented Easily? The telecommunications industry is complex and requires attention to numerous factors including security compliance, industry standards, customer satisfaction, market competition, technology evolution, staffing, and more. Business intelligence for telecom allows the organization and its business users to access data integrated from disparate sources and to use analytics for telecommunication to leverage out-of-the-box feature

KPI 52
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DAX Measure Dependencies in SSAS Tabular and Power BI

BI Insight

DAX measures are the heart of every SSAS Tabular model, Power BI and Power Pivot solution. You write lots of DAX measures and you potentially reference some of them in other measures. So the number of DAX measures you write and reference them via other measures grow very quickly. Especially in complex solutions you may … Continue reading DAX Measure Dependencies in SSAS Tabular and Power BI.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Understanding your Margins

BI4Cloud

When selling Inventory, knowing if you are achieving your target Margin% is critical. Bi4Cloud makes Understanding your Margins a breeze, helping to maintain strong margins and to deal with issues as soon as they arise. No matter how you need to analyse your margins: Margins by Customer , Customer Group, Distribution channel or Location. Margins by Item , Brand, Item Group or Supplier.

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The Business Leader’s Guide to Marketing and Sales Alignment

Zoominfo

Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads and in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. As it turns out—neither team is wrong. Research shows the average sales team ignores 50% of marketing leads ( source ).

Sales 223
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Toyota Forklifts introduces new heavy-duty trucks

DC Velocity

New adjustable wheelbase forklifts can lift 15,000 to 80,000 pounds, adds safety and confidence when handling large, bulky, and oddly shaped loads like machinery, the company says.

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Data Visualization Software for Business Users

Elegant BI

Smart Data Visualization Takes the Guesswork Out of Analytics! Smart data visualization tools should include augmented data discovery with features that guide and show business users how to get the most out of data and how to display that data in a way that will make decision-making and analysis as easy as drag and drop. Data visualization does not have to be complicated, nor does it require software or features that take months to learn and master.

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DAX Measure Dependencies in SSAS Tabular and Power BI

BI Insight

DAX measures are the heart of every SSAS Tabular model, Power BI and Power Pivot solution. You write lots of DAX measures and you potentially reference some of them in other measures. So the number of DAX measures you write and reference them via other measures grow very quickly. Especially in complex solutions you may … Continue reading DAX Measure Dependencies in SSAS Tabular and Power BI.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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5 New Factors You Shouldn’t Ignore While Doing Keyword Research

E2M

The process of keyword research is constantly evolving and refining itself. As Googlebots and operators get smarter, and the way we interact with devices and content changes, so do the best practices for research and optimization. While there is no shortage of content written about keyword research; from the optimal density, to utilizing LSI keywords, to.

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New Statistics Module: Discover a more efficient way to manage your Competitive Intelligence performance 

Digimind

Forrester has predicted that Insights Driven organizations are likely to grow 8 times faster than global GDP, and will steal market shares to their competitors. However, to retain such favourable results requires long term monitoring and analysis of performance across all departments of an organisation. This is where Competitive Intelligence (CI) professionals are routinely faced with a set of common challenges.

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The Recruiter’s Guide to Web Analytics

Zoominfo

Recruiters and candidates have more ways to connect than ever before, all thanks to the growth of online recruiting platforms and social media. But, these technological advancements also mean that candidate sourcing has grown more competitive. Candidates are spread out across many platforms making them difficult to pinpoint. And many recruiters on LinkedIn , for example, have found the leading platforms to be oversaturated.

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Master class

DC Velocity

If anyone understands how to safely operate lift trucks, it's the companies that design and manufacture the equipment. A look at how they train their own employees reveals best practices any forklift fleet can adopt.

IT 74
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Advanced Analytics that is Easy Enough for All Business Users

Elegant BI

Augmented Analytics and Advanced Data Discovery for Business Users! Augmented analytics can help your business users to find and understand critical data and to do their jobs more effectively. Without the knowledge of a data scientist or an IT professional, business users can perform advanced analytics, using features that guide and make recommendations at every step so that data is prepared, viewed and analyzed in a way that ensures clarity and a comprehensive understanding of trends, patterns,

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How to build a company that is Market Intelligent

Contify

Credit?—?Unsplash Information that is actionable is intelligence. Actionable information from outside the four walls of your office, from your market, is market intelligence (MI). But Market Intelligence is one of the worst-kept secrets in organizations. Almost every department practices it. We do whatever is necessary to stay updated on the changing market conditions by keeping a close watch on press announcements by competitors, fundraising by prospects, management changes at key accounts, new

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Comment on 7 Types Of Competitor Analysis Tools by Fred Johnson

Kompyte

Informative post.Thanks for providing tips related to competitor analysis.Thanks for the post.Keep sharing.

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The 3 Essential Elements of a Successful Social Media Report

Digimind

If you’re in charge of digital marketing or social media management within your organization, you’re likely expected to develop reports on your brand’s social media activities and campaign ROI. You might include performance reports of the company’s social media accounts, tracked mentions of your company or relevant industry leaders, or search engine analyses.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Support Your Sales Team: A Guide for Managers

Zoominfo

Every sales manager wants their team to be successful– but sometimes, that’s easier said than done. Sales reps face a number of obstacles that can keep them from their goals and it’s your job as their manager to help them overcome these challenges. To put it simply, sales reps are only as effective as their managers enable them to be. Today’s post breaks down five ways you can support your sales team to become more productive.

Sales 207
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Carrying on the safety tradition

DC Velocity

Industrial Truck Association chairman Scott Johnson talks about the goals of National Forklift Safety Day and how he plans to build on past successes to support the organization's mission in the future.

69
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Advanced Data Discovery for Every Skill and User

Elegant BI

Augmented Analytics is the Key to User-Friendly Business Intelligence! Augmented Analytics and augmented data discovery is a form of advanced data discovery that automates data insight using machine learning and natural language generation. It automates data preparation and makes it easy for business users to enjoy data sharing. Advanced Analytics uses sophisticated techniques and algorithms in an automated environment to simplify the analytical process for the average business user, so users a

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Better Buys’ Office Equipment Editor’s Choice Award – 2Q 2018

Better Buys

Better Buys has announced its 2Q 2018 Editor’s Choice Award winners for its office equipment devices. These winners represent the top manufacturers in the industry and were compiled from in-depth analysis of recently-released office equipment products. Each award recipient not only offered the greatest value and functionality but also exhibited unique features.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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4 Signs Your Customer and Contact Database Needs Help

Zoominfo

Though you may not realize it, your sales and marketing database is one of your company’s most valuable assets. When compromised by dirty data, your entire business will feel the impact. In fact, more than 40% of business objectives fail due to inaccurate data ( source ). Worried about data quality? Here are four sure signs your B2B database could use a little help. 1.

Sales 207
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How to Build Your Email List in Seven Steps

Zoominfo

Fact: Your company’s email program will only ever be as good as your contact database. No matter how great your emails are, eventually your contacts get married, change jobs, or receive promotions; their companies go out of business or merge with entirely different organizations. Slowly but surely, you’ll be left with inaccurate and unreliable data.

Capital 202
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33 Business Blogging Statistics

Zoominfo

If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. more leads, heightened brand awareness, improved customer relationships, and ultimately, more revenue. If your company isn’t blogging—it’s time to start. Not convinced? Check out these numbers: 33 Business Blogging Statistics.

Business 201
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51 Career-Changing Sales Productivity Statistics

Zoominfo

In an ideal world, sales reps would spend all day sending emails, taking calls, and ultimately, doing what they do best—selling. But, sadly, this isn’t often the case. There’s a lot more to sales than meets the eye. Other selling tasks include prospecting, administrative work, data entry, market research, etc. The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process.

Sales 197
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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3 Times to Avoid Scripted Social Media

Zoominfo

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned. Today we’re covering a topic that B2B marketers have disputed for years—scripted social media.

Profiling 188
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The Ultimate Guide to Hiring the Best B2B Sales Reps

Zoominfo

Whether you’re a hiring manager, sales leader, or the CEO of a company, you know it can be difficult to identify and hire top sales talent. Although an intensive interview process can help you weed out unqualified applicants, you never really know how well a candidate is going to perform until a few weeks or even months into the job. Hiring the right people can directly impact your company’s overall success and revenue.

Sales 178
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6 Reasons Sales Professionals Love Keenan the Sales Guy

Zoominfo

If you’re one of the few sales professionals who’s never heard of Keenan the Sales Guy, here’s a little introduction. Keenan is the self-described CEO/President and Chief Antagonist of A Sales Guy Inc. He’s been selling something to someone for his entire life. He’s been teaching and coaching almost as long. With more than 20 years of sales experience, Keenan has influenced, learned, and shaped the world of sales.

Sales 171