Smart Data Collective
AUGUST 7, 2019
Big data has the power to transform any small business. However, many small businesses don’t know how to utilize it. One study found that 77% of small businesses don’t even have a big data strategy. If your company lacks a big data strategy, then you need to start developing one today. The best thing that you can do is find some data analytics tools to solve your most pressing challenges.
Zoominfo
AUGUST 26, 2019
You’ve heard it before and we’ll say it again: It’s more cost-efficient to retain existing customers than it is to acquire new customers. This statement pops up during every conversation about customer retention for one simple reason— it’s true. Every day, your customers are bombarded with corporate promotions and marketing messages, from both familiar and unfamiliar brands.
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Datapine Blog
AUGUST 21, 2019
Billionaire Tilman Fertitta walks into the room. You can’t believe this heavyweight, the CEO and sole owner of multiple restaurant franchises, has given you the time of day. Tilman sits down, settles himself, and glances at the clock. “Well friend,” he says, “I have about three or four minutes before I have to get out of here. What do you wanna know?”.
Moz
AUGUST 27, 2019
Posted by KameronJenkins Even though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it (anyone else have a few old.blogspot blogs floating around out there?) or subscribed to your RSS feed. Online behavior has changed since then. While some people might stumble onto a blog they like and subscribe to its email list for updates, many people discover blog content through search engines.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Elegant BI
AUGUST 29, 2019
For organizations that wish to leverage advanced analytics, the first order of business is to evaluate the maturity of the advanced analytical culture within the organization and among its users and decide whether the entire team is ready to take on the task of accurately analyzing business results, and planning and making course corrections on a daily basis.
Happy Market
AUGUST 27, 2019
My guest today is Bryant Leech, Director of Design Solutions at Nielsen. Nielsen is an American information, data and measurement company that operates in over 100 countries and employs approximately 44,000. Prior to joining Nielsen, Bryant has worked as both a client side research and agency researcher. He has also been a ski instructor. Find Bryant Online: LinkedIn Website: [link].
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Zoominfo
AUGUST 8, 2019
For jackpot-winning businesses in hot sectors, high-quality leads just flow in naturally. However, for the majority of organizations, lead generation is a little more complicated than simply whispering you’re open for business. In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc.
Datapine Blog
AUGUST 28, 2019
Stories inspire, engage, and have the unique ability to transform statistical information into a compelling narrative that can significantly enhance business success. By gaining centralized access to business data and presenting it in a visual way that follows a logical path and provides invaluable insights on a particular area or subject, you stand to set yourself apart from your competitors and become a leader in your field.
Moz
AUGUST 12, 2019
Posted by MiriamEllis “When you forgive, you in no way change the pas — but you sure do change the future.” — Bernard Meltzer. Your brand inhabits a challenging world in which its consumers’ words make up the bulk of your reputation. Negative reviews can feel like the ultimate revenge, punishing dissatisfactory experiences with public shaming, eroded local rankings, and attendant revenue loss.
ATTEST
AUGUST 23, 2019
Every quarter we survey British consumers on their brand awareness and preferences in relation to the entertainment industry. Our latest insights into this industry can be found below. Plus, in Q1 of each year we dive deeper into the data to create an in-depth report on the state of the industry. To jump straight to our 2019 entertainment brand index report, click below: Click to view research.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Elegant BI
AUGUST 22, 2019
Data Analysis for Business Supports Fact-Based Decisions! Business intelligence and analytics are necessary tools for every business today. No business manager or team member can make decisions in vacuum and business intelligence and analytics tools are key to fact-based, data-driven decisions that will ensure positive results, help the business to avoid missteps and critical errors and allow the enterprise to anticipate changes in the competitive landscape and in customer buying behavior.
Smart Data Collective
AUGUST 8, 2019
Big data is the lynchpin of new advances in cybersecurity. Unfortunately, predictive analytics and machine learning technology is a double-edged sword for cybersecurity. Hackers are also exploiting this technology, which means that there is a virtual arms race between cybersecurity companies and black hat cybercriminals. Datanami has talked about the ways that hackers use big data to coordinate attacks.
Zoominfo
AUGUST 16, 2019
This GDPR for marketing post is informational only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem. The views expressed are based solely upon ZoomInfo’s interpretation of these regulations, do not purport to constitute official guidance, and may not be relied upon.
Datapine Blog
AUGUST 7, 2019
In the Age of Information, digital technologies have evolved to such an extent that a wealth of tools, applications, and platforms exists to enhance the way businesses operate in a number of areas. Software as a service (SaaS) has blossomed in the last five years, and the public SaaS market is expected to grow to $76 billion by the year 2020, according to FinancesOnline.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Moz
AUGUST 29, 2019
Posted by BritneyMuller You've got top-performing content on your site that does really well. Maybe it's highly converting, maybe it garners the most qualified traffic — but it's just sitting there gathering dust. Isn't there something else you can do with content that's clearly proven its worth? As it turns out, there is! In this ever-popular episode of Whiteboard Friday, Moz's Senior SEO Scientist, Britney Muller, shares three easy steps for identifying, repurposing, and republishing your top
Happy Market
AUGUST 13, 2019
My guest today is Jenny Karubian, Founder and CEO of Ready to Launch. Founded in 2014, Ready to Launch is a consultancy based in LA that helps firms launch new ideas, products, and technologies that better serve their customers. Jenny has extensive experience as an ethnographic researcher and is a professor of anthropology, sociology and gender studies.
Elegant BI
AUGUST 21, 2019
Discover the Smarten approach to Augmented Analytics and Advanced Data Discovery tools. These tools allow business users to leverage augmented analytics that provide guides and suggestions to help the business user more quickly and effectively produce clear advanced analytics with little to no training, thereby transforming the average business user into a Citizen Data Scientist.
Smart Data Collective
AUGUST 15, 2019
No matter what industry you’re in, identifying creative ways to cut costs is always an important goal. From small startups to major corporations, cost-saving tactics should be an important area to explore. Even when your business cost and costs of production aren’t growing exponentially, chances are everything around you is. Cost of living is rising; customer acquisition is more difficult than ever in such a competitive landscape; and suppliers are looking to increase their profits by upcharging
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Zoominfo
AUGUST 5, 2019
Communication is the conduit for action. During a hostage crisis, the right exchange can quite literally save lives. In the relatively less dangerous world of business, the right communication strategies can save the bottom-line. Chris Voss is the Founder and CEO of the Black Swan Group Ltd and author of Never Split The Difference: Negotiating As If Your Life Depended On It.
BIS Research
AUGUST 21, 2019
Since 2011, there has been an increasing interest among the healthcare community in understanding the effects established by a microbiome upon a host. The key role of skin microbiome in human physiology, spanning from intestinal to brain activities, and direct influence upon several molecular pathways, has driven significant research and advancements.
Moz
AUGUST 6, 2019
Posted by Victor_Ijidola It’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn. But hiring the best ones? That's the daunting task marketers and business owners face. And you do not just need writers, you need exceptional SEO content writers. Mainly because that’s what Google (aka the largest traffic driver of most sites) has clearly been clamoring for since their Panda update in 2011, RankBrain in 2015, and their “Fred” update (and by the way, Gar
Digimind
AUGUST 8, 2019
65% of companies who have experienced a reputation crisis say that social media made their crisis more difficult to manage; however, 55% feel social media aided their recovery. How has social media impacted the spread of bad buzz or crises? This article focuses on factors that can promote the outset and spread of bad buzz into a crisis. While it is impossible to predict the content, scale, and evolution of an entire crisis, it is possible to identify factors that rouse social media crises by und
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Elegant BI
AUGUST 13, 2019
Your Users are Starving for Info. Deep Dive Analytics Can Feed Your Business! What exactly is deep dive analytics? It might help to think of deep dive vs. simple analysis as a comparison similar to a one-ingredient dish vs. a dish with multiple ingredients, flavors and aromas. Which would you rather eat? Exactly! You want something that provides all the flavors and the experience you need in dining.
Smart Data Collective
AUGUST 27, 2019
Are you startled by the rise of cyberattacks globally ? Well, your business is not immune to these attacks, and you should never be complacent with your existing security measures. There is a need to employ professionals to handle the security aspect of your business. Some of the people that will give high-level ideas on your security systems include data scientists, ethical hackers, and IT professionals.
Zoominfo
AUGUST 6, 2019
Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. B2B marketers are on a constant search for an effective digital marketing strategy that can give their company a much-needed presence and branding boost.
BIS Research
AUGUST 28, 2019
Overwhelming research on autonomous BVLOS flights would unlock the next generation drone applications with exclusive focus on commercial and government sector initiatives. Drone for BVLOS operations is currently at its nascent stage with major operations being carried out legally in Australia, Canada, China, Denmark, New Zealand, Poland, South Africa, and Switzerland.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Moz
AUGUST 13, 2019
Posted by KameronJenkins Search for information about SEO, and you’ll quickly discover three big themes: content , user experience , and links. If you’re just getting started with SEO, that last theme will likely seem a lot more confusing and challenging than the others. That’s because, while content and user experience are under the realm of our control, links aren’t… at least not completely.
Digimind
AUGUST 6, 2019
How do you choose social media KPIs to track your digital marketing activities? Locate yourself in the Marketing Conversion Funnel. Don't label certain KPIs as "bad". Customize your indicators. Consider qualitative metrics. Analysis. Benchmark KPIs. Strategy and KPI consistency. Use measurement and collection tools to analyze your data. Select your KPIS.
Elegant BI
AUGUST 9, 2019
Why Should Your Business Users Want to Become Citizen Data Scientists? You have probably heard a lot about the benefits of transforming business users into Citizen Data Scientists by deploying an advanced analytics platform. Let’s say you did your homework and found just the right solution so that all your needs are met and your business users can happily embrace the solution and become empowered – and in so doing, add value and accountability to your organization.
Smart Data Collective
AUGUST 22, 2019
Data science is one of the most promising career paths of the 21st-century. Over the past year, job openings for data scientists increased by 56%. People that pursue a career in data science can expect excellent job security and very competitive salaries. However, a background in data analytics, Hadoop technology or related competencies doesn’t guarantee success in this field.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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