Digital B2B Marketing

NOVEMBER 27, 2012

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter. There is nothing social about this! Marketers are just turning social into a source of email or telemarketing lists for mass outbound marketing.

Sales 95

Sales Marketing Marketing IT 95

Elegant BI

NOVEMBER 29, 2012

OK, So Your Industry Is Unique! You Can Still Use BI and CPM to Succeed! Every time I go to a technology conference, I hear the same refrain. “No matter how flexible a software solution is, there are things that are specific to my industry that it will not satisfy.” Regardless of your industry, the need for enterprise business intelligence is undeniable.

Pharmaceutical 40

Pharmaceutical Travel Hospitals Entertainment 40

Digital B2B Marketing

NOVEMBER 8, 2012

Inbound marketing leads, according to Hubspot, cost 62% less than leads from outbound marketing. But don’t expect that cost advantage to last. One of two things is happening: Inbound isn’t really more cost effective. Maybe Hubspot’s sample is biased or methodology is bad, but for whatever reason, the 62% isn’t true. Inbound really is more cost effective today and early adopters are reaping the benefit.

Marketing 76

Marketing Marketing Advantage Advantage 76

Digital B2B Marketing

NOVEMBER 6, 2012

Do you care if potential prospects see your services as high value or a complete rip-off? Of course you do. This is about the perception each individual has about you. This is about your brand. Perceptions are created by experience with your products, service and people, through what other people say about you (even competitors) and through your own marketing.

Marketing 74

Marketing Marketing Education Sales 74

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IT

Digital B2B Marketing

NOVEMBER 1, 2012

Inbound marketing has captured the attention of B2B marketers, and no wonder. According to Hubspot, leads from inbound marketing cost 62% less than leads from outbound marketing. However, opinions and knowledge of inbound marketing vary widely among B2B marketers. Dan Hanssel ( @dannyhanssel ) moderated a recent #b2bchat discussion on Twitter that tackled some of these issues.

Marketing 63

Marketing Marketing Briefing Knowledge 63

Digital B2B Marketing

NOVEMBER 13, 2012

Good data is essential for B2B marketing organizations to excel. Sirius Decisions research indicates that good data can increase revenue driven through marketing by 70%. It isn’t hard to believe, just ask any B2B marketer that has tried marketing to a bad prospect list. Despite the positive impact data can have, B2B marketing organizations have been slow to embrace new sources and types of data.

Marketing 56

Marketing Marketing Profiling Research 56

Digital B2B Marketing

NOVEMBER 15, 2012

Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. This represents a significant investment but, for many companies, the application has been limited to emails and landing pages. The real value is in the rules and logic used to deliver the right message at the right time.

Marketing 47

Marketing Marketing Algorithm Information 47

Elegant BI

NOVEMBER 14, 2012

When it Comes to BI, Your Team Should Take it Personally! Nearly every business is considering, or has already implemented, a Business Intelligence (BI) solution. BI solutions are designed to provide transparency and enable performance management. But, if you really want to leverage BI and gain a competitive advantage, you should consider whether your BI solution provides timely, clear data integrated from every possible data source within the organization and is a useful tool for every organiza

IT 40

IT Business Intelligence Advantage Advantage 40