Digital B2B Marketing
JULY 21, 2011
Content Marketing should provide valuable information to your market at large and to prospects at each stage of the buying process. Ideally, your content is easily discovered, naturally making you and your content a resource. But how do people find your content? Is it through search and peer recommendations (which are increasingly connected), or will they only find it in their inbox?
Elegant BI
JULY 30, 2011
BI Consulting: Just the Software, Folks, OR Just the Smartest Way to Get to BI? I’m buying the Business Intelligence software. What else do I need to do? If the NAME of the software is Business Intelligence, then all I NEED is the software to get smart, right? Not so fast, Betsy! I want to get the most out of the BI solution. I want to use every inch, every iota of smarts it can offer to improve my business results, catch up to my competition and get my team involve.
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Digital B2B Marketing
JULY 14, 2011
Thought leadership is a common marketing topic, but unfortunately thought leadership is not a common outcome of marketing. Part of the problem is that thought leadership marketing has lost all notions of actual thought leadership. Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position
Digital B2B Marketing
JULY 28, 2011
KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides. My favorite was this tweet from Jay Baer (who I have a tremendous amount of respect for and I don’t disagree with lightly).
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Digital B2B Marketing
JULY 7, 2011
This post was sparked by a spirited, and at times emotional, debate during the #bizforum chat on Twitter yesterday evening. Thanks to @ samfiorella for instigating and @ chieflemonhead , @ MaureenB2B , @ PrashSabharwal and @ josepf , among others, for a spirited discussion. B2B buying is complex because the products are complex. Evaluating B2B solutions is hard, and the final decision is not made with absolute knowledge it is the right decision.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Digital B2B Marketing
JULY 6, 2011
In America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in Europe. Our nation’s founders fought to enshrine the freedom those early settlers came in search of when our nation was formed. The formation of our country illustrates what happens when people are not allowed to pursue a course they firmly believe in.
Elegant BI
JULY 14, 2011
Would YOU Go on a Date with a Data Extraction and Data Management Expert? What do you get out of your average date? If all you get is a headache, you might want to consider dating a data extraction and management expert. No matter the size of your business or the industry, no matter your role within the business, you definitely have data management issues!
Elegant BI
JULY 6, 2011
ElegantJ BI was chosen by a leading business group of Saudi Arabia engaged in diversified activities in various areas including production, sales, professional cleaning, wholesale, distribution and trading. The client is the market leader in household consumer products with its own brands as top sellers in the market. It specializes in marketing, wholesale trading and distribution of cleaning materials & tools, hotel guest amenities, plastic products, plastic disposable and hundreds of other
Elegant BI
JULY 6, 2011
ElegantJ BI sponsors a Business Intelligence Conference event as the Silver Partner , organized. by Silicon India on 30th July 2011 at Bangalore from 8:00 a.m. to 6:00 p.m. This BI conference will be focusing on Business Intelligence aspects with two tracks – Track I is Technical and Track II is Customer Business Value. The Technical Track covers BI focused aspects like BI Design and Implementation Challenges, Solution Centricity – The Pivot for Successful BI / DW Implementations, Integrating Se
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Digital B2B Marketing
JULY 12, 2011
I’ve have been using Triberr for about two months. Last week, Triberr was down for upgrades. All of a sudden, my posts, normally shared by 25 to 30 tribe members, didn’t have any automated support. What’s Triberr? It’s a platform for forming tribes of bloggers that support each other by tweeting the posts of other tribe members.
Digital B2B Marketing
JULY 19, 2011
Create a personalized dialogue with each prospect at every point in the sales process! This sounds like a pitch for marketing automation. While the result is valuable, it is not a dialogue. Here are some of the characteristics of this “dialogue&# marketing has created with automation: Most of the audience response is a click and inferred consumption.
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