March, 2022

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19 organizations advancing women in tech

CIO

Despite national conversations about a lack of women in tech, women remain largely underrepresented in STEM roles , according to a study by the National Science Foundation. And the pipeline doesn’t suggest a near-term correction, as only 19% of computer science degrees were awarded to women in 2016, down from 27% in 1997. Women also typically make less than their male counterparts in science, engineering, mathematics, and computer science occupations — with an average median salary of $66,000 pe

Startups 909
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How to Effectively Analyze Competitive Intelligence: 5 Questions with Affinity’s Carolyn Klinger

Crayon

In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her. As someone who has led CI and market intelligence initiatives at several fast-growing companies, we wanted to learn more about successful CI analysis from Carolyn and how she provides exceptional analysis to get results.

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Exploring the Market Research Process in 2022

Cipher

While no two market research projects are exactly the same, virtually every successful initiative will follow a similar structure. It’s a structure used by Fortune 50 companies all the way down to ambitious startups looking to shake up an industry, and it’s one that you can adopt for your business too.

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Data Analytics and Social Media: Twin Pillars in the Evolution of Business

Smart Data Collective

META: We’re breaking down the ways social media has changed businesses and how you can use these changes to get ahead. Digital technology is unquestionably changing the future of business. Two of the biggest advances in technology that are influencing the direction of business are social media and data analytics. These may seem like unrelated technologies to the average person, but they are actually closely intertwined.

Business 341
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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3 Ways To Successfully Create An Instagram Reel Ad Campaign That Converts

mention

You may have heard by now that Instagram has added an Instagram Reel Ad feature. And with it, your Reel Ads will be placed in the most popular places for Reels content. This means you’ll be reaching more people, creating more impact, and getting in front of audiences that haven’t engaged with you before. The best part? It will feel like a seamless user experience when you do.

More Trending

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Can you spot your Achilles’ heel in your next pursuit?

FedSavvy

This article is featured in Washington Technology in March 2022. It was written by Brian Lindholm , Managing Principal. Over the last 10 years in business, I’ve had the opportunity to analyze many contract pursuits before and after award decisions are made. Pursuing and winning a federal contract is by no means easy…ever. Even the best competitors manage to have an Achilles’ Heel which leads to their downfall. .

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Product Marketing Advice In 2022 From the Experts

Crayon

Product marketing is easily one of the most cross-functional (and busy) roles in an organization. Product marketers have to juggle the messaging and positioning of products, lead product launches and help drive adoption, manage competitive intelligence programs, develop sales enablement materials, and so on. In other words, multitasking – strategically – is the name of the game for product marketers.

Marketing 473
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Free competitor analysis template for 2022 (+ best practices)

Cipher

Many of the world’s top-performing companies share one thing in common: they closely track the activities of their rivals by conducting competitor analysis exercises regularly.

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Big Data Makes Smart Buildings the Norm in the 21st Century

Smart Data Collective

You have probably heard a lot talk about the Internet of Things (IoT). It is one of the biggest trends driven by big data. It is popular because billions of devices will be connected in the future. The IoT sector is predicted to generate over £7.5 trillion across the world. In fact, McKinsey Global predicts homes, offices, worksites, retail settings, and factories to generate around £3.55 trillion by the end of 2025.

Advantage 338
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Measuring ROI of Customer Reviews: Are They Worth Adding to Your Marketing Strategy in 2022?

mention

When buying anything online or offline, one of the first things that we’re conditioned to do is to search online and find reviews about that particular item. If what we’re looking for has favorable reviews, then we wouldn’t bat an eye and immediately initiate a purchase. But if there were only a couple of negative reviews, then we wouldn’t be interested in making a purchase, at least from that specific vendor.

Marketing 292
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How Automation Can Help Scale Recruiting Efforts

Zoominfo

The Great Resignation has created one of the hottest labor markets in living memory. As candidates explore their options and leaders seek to fill newly vacated seats, speed-to-engagement has become one of the most critical elements of the recruitment process. Like with sales, being early to conversations with candidates improves your chances. With the average hiring cycle close to 29 days , shortening this timeframe, while maintaining the quality of the candidate’s experience, can result in big

Win 130
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More Deadly Sins In Proposals

FedSavvy

We continue our journey into the land of deadly sins in proposals with two sins involving the bidder’s failure to connect content and concepts in their proposal to ensure credibility of their proposal. Sin #3: You cut staffing levels without an effective rationalization. Although reducing staffing levels is a short cut to significantly lower your proposed price, this strategy is akin to dancing on a razor’s edge.

Win 130
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Analysis: Marketing In the Supply Chain Solutions Industry In 2021

Crayon

There’s no denying that 2021 was a troubling year for the supply chain (2022 hasn’t been much better). Catastrophic events such as the COVID-19 pandemic and the Suez Canal blockage disrupted supply chains around the world. These events strained the flow of raw materials and goods, slowing down manufacturing.

Analysis 325
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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7 best competitor analysis tools (updated for 2022)

Cipher

Best competitor analysis tools. Crunchbase. FactSet. Visualping. SEMRush. LexisNexis. PowerBI. Knowledge360 ?. Competitor analysis plays a vital role in the strategies of many of the world’s leading firms, acting as an important input into key strategic decisions. But as the industries that businesses compete in become increasingly complex, it’s more important than ever that competitive intelligence analysts like you embrace tools that enable you to deliver high-quality insight in real-time.

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Serverless Kubernetes Has Become Invaluable to Data Scientists

Smart Data Collective

Data science is a growing profession. While it involves more opportunities than ever, it also has a lot more complications. Standards and expectations are rapidly changing, especially in regards to the types of technology used to create data science projects. Most data scientists are using some form of DevOps interface these days. One of the most popular is Kubernetes.

Advantage 337
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Introducing Mention Dashboard: Your Analytics Hub

mention

Mention is making it easier to check the pulse of your business’s online reputation. One of the main struggles of monitoring your products, services, or brand name across millions of sources is not only gaining that big insight but understanding the global perspective of your social impact. Mention is happy to introduce Dashboard , our newest Analytics feature giving our users a birds-eye view of all their Alerts in one place.

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Pioneering the Use of AI for B2B Sales & Marketing

Zoominfo

Every company has a sales and marketing function. To be successful, those teams need good data. That’s where the role of revenue operations comes in. As the head of enterprise product and sales at ZoomInfo, I had the opportunity to speak with JP Valentine on The Alldus Podcast: AI in Action. We explored how ZoomInfo is pioneering the use of artificial intelligence (AI) and machine learning to solve one of the biggest problems facing revenue operations (RevOps) teams: access to reliable business

Sales 130
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Intelligence Node Wins the 2022 Aegis Graham Bell Award for Innovation in Data Science

Intelligence Node

Intelligence Node was announced as the winner of the 2022 Aegis Graham Bell Awards for the Innovation in Data Sciences category. These awards are hosted annually by Aegis School of Business, Data Science, Cyber Security, and Telecommunication and are designed to promote technology innovation and reward exceptional contributions by innovators. This award goes to the […].

Win 104
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Penetration Pricing: What It Is, What It Isn't, & How It Works

Crayon

Your product team has spent the last 18 months cookin’ up something shiny. Prospects are going to love it. There’s just one problem: You’re entering a saturated market. There’s the old guard. The scrappy upstarts. How do you capture market share at this critical juncture? Enter penetration pricing , a simple strategy long used by soon-to-be consumer tech titans to capture hearts, minds, and credit card numbers.

IT 325
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Types of market research (examples + tips)

Cipher

Types of market research. Exploratory market research is geared toward uncovering new ideas and testing assumptions. Primary market research is when you use various techniques to directly collect data from a large number of participants. Secondary market research (also: “dark research) uses existing sources of information to build a more complete understanding of the topic being researched.

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Side Hustle Ideas for Experienced Data Scientists in 2022

Smart Data Collective

Are you a data scientist ? You might be missing out on some opportunities to make money from it. Even if you already have a full-time job in data science, you will be able to leverage your expertise as a big data expert to make extra money on the side. If you’re feeling strapped for cash and feel like you can earn more money with your knowledge and skills, then starting a side hustle in 2022 is an excellent idea.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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Consumers Adopt & Drop Fads, But Stay True to Trends

Netbasequid

Trends offer powerful, and often viral, ways to connect with consumers and enhance their emotional connection to a brand. And then there are fads. Consumers adopt and drop fads rapidly, and they may view a brand clinging to yesterday’s fad as “out of touch.” So, here are a few fads that were better left alone, and how brands can spot them, without the benefit of hindsight.

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How to Get the Most Out of Your Search Ad Budget

Zoominfo

Frenemy: A person with whom one is friendly despite a fundamental rivalry. If you’re in marketing, you might think of search engine advertising platforms as your “frenemy.” You’re kind of like friends because they distribute your ads, and kind of like enemies because you’re both self-interested. You’re each trying to make the most money possible and that can create conflicting interests. “The more profitable experience for search engines is more people clicking on ads.

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The IRS Embraces Big Data to Fight Tax Fraud

Dataversity

After years of hiding in plain sight, cyber entrepreneurs and investors have finally caught the attention of the IRS. This is due mainly to the rise of non-fungible tokens (NFTs) and the crypto bubble. In addition to tech millionaires secreting their wealth in cryptocurrencies and digital banks, increased incidences of identity theft and refund fraud […].

Banking 98
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Product Marketing Spotlight Series: Alison Hayter

Crayon

Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Alison Hayter of Loopio.

Marketing 325
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission