March, 2022

How to Effectively Analyze Competitive Intelligence: 5 Questions with Affinity’s Carolyn Klinger

Crayon

In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.

Exploring the Market Research Process in 2022

Cipher

While no two market research projects are exactly the same, virtually every successful initiative will follow a similar structure.

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New US CIO appointments, March 2022

CIO

Movers & Shakers is where you can keep up with new CIO appointments and gain valuable insight into the job market and CIO hiring trends.

Can you spot your Achilles’ heel in your next pursuit?

FedSavvy

This article is featured in Washington Technology in March 2022. It was written by Brian Lindholm , Managing Principal. Over the last 10 years in business, I’ve had the opportunity to analyze many contract pursuits before and after award decisions are made.

Win 130

The State of Business Intelligence in 2022

Speaker: Howard Dresner & Chandrashekar (a.k.a. LSP)

In this session, Howard Dresner will examine the latest end-user trends surrounding the business intelligence and analytics market, cutting through the hype to focus on what's really happening and why it matters. This interactive session will cover BI drivers, targets, and success factors, as well as the increasing importance of data leadership.

Why Buyer Feedback is a Crucial Source of Sales Intelligence

Primary Intelligecne

Sales intelligence is a hot topic right now for B2B organizations. Many providers promise to collect valuable sales intelligence data to help empower your reps throughout the sales process and empower your marketers to optimize the buyer’s journey.

Win 166

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Product Marketing Advice In 2022 From the Experts

Crayon

Product marketing is easily one of the most cross-functional (and busy) roles in an organization.

Free competitor analysis template for 2022 (+ best practices)

Cipher

Many of the world’s top-performing companies share one thing in common: they closely track the activities of their rivals by conducting competitor analysis exercises regularly.

3 Ways To Successfully Create An Instagram Reel Ad Campaign That Converts

mention

You may have heard by now that Instagram has added an Instagram Reel Ad feature. And with it, your Reel Ads will be placed in the most popular places for Reels content.

Deadly Sins in Proposals: The Hits Keep Coming

FedSavvy

Oh the mistakes that are made leading to some very expensive losses are ever so avoidable. Bear these in mind so you can avoid spending bid and proposal funds on losing proposals and then more on legal fees for a losing protest. Sin #5: You don’t understand the evaluation tendencies of the agency.

Win 130

A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

This presentation will provide a practical step-by-step guide for implementing effective BI governance and a toolkit for addressing the three critical aspects of any program.

The IRS Embraces Big Data to Fight Tax Fraud

Dataversity

After years of hiding in plain sight, cyber entrepreneurs and investors have finally caught the attention of the IRS. This is due mainly to the rise of non-fungible tokens (NFTs) and the crypto bubble.

Big Data Makes Smart Buildings the Norm in the 21st Century

Smart Data Collective

You have probably heard a lot talk about the Internet of Things (IoT). It is one of the biggest trends driven by big data. It is popular because billions of devices will be connected in the future. The IoT sector is predicted to generate over £7.5 trillion across the world.

Analysis: Marketing In the Supply Chain Solutions Industry In 2021

Crayon

There’s no denying that 2021 was a troubling year for the supply chain (2022 hasn’t been much better). Catastrophic events such as the COVID-19 pandemic and the Suez Canal blockage disrupted supply chains around the world.

7 best competitor analysis tools (updated for 2022)

Cipher

Best competitor analysis tools. Crunchbase. FactSet. Visualping. SEMRush. LexisNexis. PowerBI. Knowledge360 ?. Competitor analysis plays a vital role in the strategies of many of the world’s leading firms, acting as an important input into key strategic decisions.

Measuring ROI of Customer Reviews: Are They Worth Adding to Your Marketing Strategy in 2022?

mention

When buying anything online or offline, one of the first things that we’re conditioned to do is to search online and find reviews about that particular item. If what we’re looking for has favorable reviews, then we wouldn’t bat an eye and immediately initiate a purchase.

More Deadly Sins In Proposals

FedSavvy

We continue our journey into the land of deadly sins in proposals with two sins involving the bidder’s failure to connect content and concepts in their proposal to ensure credibility of their proposal. Sin #3: You cut staffing levels without an effective rationalization.

Win 130

Enterprise Architects Can Be Indispensable in the Boardroom

Dataversity

Enterprise architecture (EA) can be a confusing term.

Serverless Kubernetes Has Become Invaluable to Data Scientists

Smart Data Collective

Data science is a growing profession. While it involves more opportunities than ever, it also has a lot more complications. Standards and expectations are rapidly changing, especially in regards to the types of technology used to create data science projects.

Penetration Pricing: What It Is, What It Isn't, & How It Works

Crayon

Your product team has spent the last 18 months cookin’ up something shiny. Prospects are going to love it. There’s just one problem: You’re entering a saturated market. There’s the old guard. The scrappy upstarts. How do you capture market share at this critical juncture?

IT 325

Types of market research (examples + tips)

Cipher

Types of market research. Exploratory market research is geared toward uncovering new ideas and testing assumptions. Primary market research is when you use various techniques to directly collect data from a large number of participants.

Welcome to the Owler Evolution: Product News

Owler

We are growing and developing our business intelligence products. Tim Harsch, CEO, Owler. Welcome to the beginning of Owler’s evolution into the ultimate modern business intelligence platform, your go-to source of news, company data, and in-depth competitor analysis.

Wink, Inc. Releases Fourth Quarter, 2021 Life Sales Results

Wink Intel

— FOR IMMEDIATE DISTRIBUTION — NEWS RELEASE. . INDEXED LIFE SALES BRING ANOTHER RECORD-SETTING YEAR! Wink, Inc. Releases Fourth Quarter, 2021 Life Sales Results. Des Moines, Iowa. March 3rd, 2022 – Wink, Inc.

When Data and IT Infrastructure Are Overly Complex

Dataversity

As efforts to simplify IT infrastructure through automation are ongoing, the action to pinpoint where complexity resides is key. Data complexity not only complicates the user experience but also wreaks havoc in the backend for administrators and IT decision-makers.

IT 83

Side Hustle Ideas for Experienced Data Scientists in 2022

Smart Data Collective

Are you a data scientist ? You might be missing out on some opportunities to make money from it. Even if you already have a full-time job in data science, you will be able to leverage your expertise as a big data expert to make extra money on the side.

Product Marketing Spotlight Series: Alison Hayter

Crayon

Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Alison Hayter of Loopio.

How To Do Market Research for a Startup

Cipher

Market research plays an important role in defining the strategies of all organizations, and startups are no different. For many growth-stage companies, market research is a vital input into decisions that could make or break the entire business.

What Is The Difference Between Business Intelligence And Analytics?

Datapine Blog

Table of Contents. 1) What Is Business Intelligence And Analytics? 2) BI vs BA As Seen Through Football. 3) BI And BA Main Differences. 4) How Do BI And BA Apply To Business? 5) BI And BA Use-Case Scenarios. 6) BI And BA Examples.

Consumers Adopt & Drop Fads, But Stay True to Trends

Netbasequid

Trends offer powerful, and often viral, ways to connect with consumers and enhance their emotional connection to a brand. And then there are fads. Consumers adopt and drop fads rapidly, and they may view a brand clinging to yesterday’s fad as “out of touch.”

Evaluating Data Lakes vs. Data Warehouses

Dataversity

While data lakes and data warehouses are both important Data Management tools, they serve very different purposes. If you’re trying to determine whether you need a data lake, a data warehouse, or possibly even both, you’ll want to understand the functionality of each tool and their differences.

Best AI Twitter Automation Tools Marketers Should Use in 2022

Smart Data Collective

AI technology is changing many aspects of modern business. More companies are using AI technology to automate their social media marketing strategies. We previously mentioned the benefits of using data analytics to make the most of social media marketing. However, AI is arguably even more important.