November, 2021

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Product Marketing Interview Questions

Crayon

Product marketing interviews are tricky—it’s inevitable, given the interdisciplinary nature of the role. If you’re a hiring manager, it can be overwhelming trying to narrow down the list of potential questions. And if you’re a candidate, it can be overwhelming trying to prepare for all the questions you might be asked. To help both parties, we’ve compiled a list of eight essential questions: Can you walk me through your last product launch?

Marketing 615
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How to Build Your Competitive Intelligence Function

Cipher

If you’re setting out to build your own Competitive Intelligence (CI) function, it can be difficult to know where to start. But with so much complexity to navigate in almost every industry, having a high-performing CI team is one of the keys to success.

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How to Utilize Artificial Intelligence in Your eCommerce SEO Strategy

Smart Data Collective

If you have not lived under a rock for several years, you have undoubtedly heard about artificial intelligence (AI). However, how might artificial intelligence be used in e-commerce operations? Artificial intelligence (AI) is starting to fill every facet of our daily lives. For example, self-checkout cash registers, airport security checks, and other automated processes all use artificial intelligence to some degree.

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Instagram Link Stickers are now for everyone (that means you!)

mention

It’s official: Instagram is making its new Link Stickers available to everyone. That’s right, everyone—10,000 followers NOT required. You might have heard by now that Instagram has removed the swipe-up feature and replaced it with Link Stickers. Either you’ve used these stickers in your own Instagram stories, or you’ve seen them in the stories of accounts you follow.

Win 318
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Zero waste ad targeting

Zoominfo

Scenario Demographics, firmographics, and technographics are crucial for identifying and building targeted audiences. But the real competitive edge comes when you can target accounts based on the behavior of their employees. Intent data captures which accounts are in the market for a particular solution. Intent signals are strongest when content consumption activities are much higher than average and multiple people at the company are involved.

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8 Rival Companies We Can All Learn From

Crayon

Time and time again, companies’ yearning desire to be the best gives way to fierce rivalries.

Learning 659
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Power BI 101, What Should I Learn?

BI Insight

This is the second part of my new series of Power BI posts named Power BI 101. In the previous post, I briefly discussed what Power BI is. In this post, I look into one of the most confusing parts for those who want to start learning Power BI. Many people jump straight online and … Continue reading Power BI 101, What Should I Learn? The post Power BI 101, What Should I Learn?

Learning 131
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Why Is Data Consulting Essential For A New Business?

Smart Data Collective

More companies than ever are being driven by data. They use a number of important data analytics tools to help implement their functions more efficiently. Unfortunately, big data can be mysterious for many companies. Only 13% of companies with data strategies are meeting the objectives outlined in them. They need to know how to use it effectively to get the most value out of it.

Business 344
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Best Practices for Reaching Gen-Z on TikTok, Snapchat, and More

mention

Born after 1996, Gen-Z users are technology savants who use social media to get entertainment, find inspiration, and make their voices heard. Members of this group are fans of TikTok, Instagram, YouTube, and Snapchat, and these four platforms are fighting for the lead with regard to Gen-Z user numbers. If you are looking to reach your target audience on one of these platforms, it’s important to understand which platforms they prefer, why they prefer them, and what motivates them to buy fro

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Are You Tracking These Crucial Marketing KPIs?

Zoominfo

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large. Picking the right marketing KPIs to monitor over time gives you a bird’s-eye view of how your program is performing and where to make improvements.

Marketing 130
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Business Success Amid COVID-19 Depends on Addressing Human Factors

ArchIntel

ArchIntel™ -. The challenges entrepreneurs are experiencing amid a continuing pandemic is spotlighted in an article proposing that the way to success in the current landscape is to substitute “business” for “human.” The landscape remains volatile while solutions seem to demand a complexity equal to the environment and the clues to what tomorrow will bring are ambiguous, a column on CEOWorld Magazine said Sunday.

Business 104
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Product Story: 3 Keys to Success (+ Examples)

Crayon

Regardless of industry or available resources, brand is the north star for product teams the world over.

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Using Win Loss Analysis: Marketing

Primary Intelligence

Win loss analysis has helped many marketers better understand their buyers. Through first-hand buyer feedback, marketers are able to discover what their buyers truly care about, how to speak to their buyers based on persona, and what value propositions will be most effective. These actionable insights help marketers determine where to focus marketing efforts for the greatest impact.

Loss 104
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Using Machine Learning to Lower the Cost of 3D Printing

Smart Data Collective

Machine learning technology has become an integral part of many different design processes. Many entrepreneurs use machine learning to improve logo designs. However, there are a lot of other benefits as well. One of the areas where machine learning has proven particularly useful has been with 3D printing. 3D Printing is Crucial for Cost Optimization in 3D Printing.

Learning 332
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Comprehensive Guide to Amazon Marketing in 2021

mention

Amazon’s global ad revenue is set to reach $26.1 billion this year. The eCommerce mammoth is constantly expanding its ads service portfolio and giving advertising tech giants like Google and Facebook a run for their money. Keep reading to learn just about everything you need to know about Amazon Advertising — what it is, why it’s worth investing in, some ad placement options, and optimization strategies.

Marketing 246
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We’re Giving Away 100 Proven Pipeline Plays. Here’s Why

Zoominfo

Modern business moves at an incredible pace. New technologies and competitors, an increasingly global economy, and constant social disruptions are forcing fundamental change so quickly that it’s nearly impossible to keep up. But the right tools can help. For sales and marketing teams, this means powerful platforms that can harness insights from a flood of data, freeing people to focus on what they do best: talking to customers and closing deals.

Startups 130
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Dentsu Uses UiPath's Automation Offerings to Streamline Operations, Improve Human Performance

ArchIntel

ArchIntel™ -. “The Global Logistics Automation Market size is expected to reach $82. 3 billion by 2026, rising at a market growth of 12. 4% CAGR during the forecast period.” — ReportLinker. Companies all over the world have been adopting automation to help streamline their operations and improve efficiency. While the practice has been tagged as a means to replace employees, proper automation implementation should promote human-centric solutions.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Product Marketing Spotlight Series: Sophia Chang

Crayon

Marketing 617
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The Role of Competitive Price Analysis in Accelerating eCommerce Growth

Intelligence Node

Using competitive price analysis software is a necessity for staying one step ahead of your competitors at all times! Competitive pricing analysis was once considered a luxury — something only big brands could afford to implement. But in today’s commerce landscape, that’s no longer the case. With customers as smart and market savvy as ever, […].

Analysis 104
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5 Ways Machine Learning Can Boost Your Digital Marketing Efforts

Smart Data Collective

One of the best things about digital marketing is that it’s often at the forefront of the latest online technologies. It doesn’t get any more cutting-edge at the moment than machine learning, and it’s not only large companies that have already started to take advantage. As far back as 2018, a veritable eternity in the world of online marketing, over 80% of marketing organizations reported the deployment or growth of their AI and machine learning efforts.

Learning 328
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Using Win Loss Analysis: Sales

Primary Intelligence

As a sales leader, win loss analysis is key to hitting revenue goals and increasing win rates for your team. Through win loss analysis, you are able to tap into your buyer feedback to get an unbiased look into why your reps win and lose. These actionable insights help you determine what data-driven, strategic changes to your sales processes will help your team increase win rates.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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Consumer Research: A Secret Weapon for Marketers

Netbasequid

Your marketing is the public personality of your brand. And if you want to capture and keep your audience’s attention, you need to read the room and give them something clever and relevant. Consumer research is how impactful marketing is done consistently. Otherwise, many brands fall in the long line of copycats or, worse, bore their audience to tears.

Research 111
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Starting Out as an Open-Source Researcher

ArchIntel

ArchIntel™ -. In an article for investigative journalism website Bellingcat, investigator Giancarlo Fiorella offered recommendations on how aspiring open-source researchers can develop their skills and eventually assist in important research work. To start, Fiorella suggested taking stock of one’s skills and interests. He explained that having a list of topics of interest will help a person figure out what kind of research work to pursue.

Research 104
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Email Marketing Best Practices and Tips for 2022

Weidert Group

Email marketing may be considered “old school” by some marketers because it’s been around for so long. Yet, the reason it has such staying power is because it remains one of the primary digital channels for smart marketers. Yes, it’s still relevant for today’s B2B buyers. Why? Because it works.

Marketing 100
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A Beginner’s Guide to AI and Machine Learning in Web Scraping

Dataversity

With uses spanning personalized medicine to the creation of social media clickbait, the use of artificial intelligence (AI) and machine learning (ML) is expected to transform industries from health care to manufacturing. Web scraping is no exception – and while its use is definitely not the answer to every data collection challenge, simple applications of AI/ML can enhance the process and increase […].

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission