November, 2021

Product Marketing Spotlight Series: Sophia Chang


Spotlight Series

How to Build Your Competitive Intelligence Function


If you’re setting out to build your own Competitive Intelligence (CI) function, it can be difficult to know where to start. But with so much complexity to navigate in almost every industry, having a high-performing CI team is one of the keys to success. Building a CI Function


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GSA FEDSIM…who’s winning their contracts?


In last month’s blog , we explored what FEDSIM is and what federal customers use FEDSIM as a mode for procurement. This month, we delve into what contractors are winning FEDSIM bids and with what federal customers. Who are the major winners at FEDSIM?

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How to Utilize Artificial Intelligence in Your eCommerce SEO Strategy

Smart Data Collective

If you have not lived under a rock for several years, you have undoubtedly heard about artificial intelligence (AI). However, how might artificial intelligence be used in e-commerce operations? Artificial intelligence (AI) is starting to fill every facet of our daily lives.

A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

This presentation will provide a practical step-by-step guide for implementing effective BI governance and a toolkit for addressing the three critical aspects of any program.

Business Success Amid COVID-19 Depends on Addressing Human Factors


ArchIntel™ -. The challenges entrepreneurs are experiencing amid a continuing pandemic is spotlighted in an article proposing that the way to success in the current landscape is to substitute “business” for “human.”

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Product Story: 3 Keys to Success (+ Examples)


Regardless of industry or available resources, brand is the north star for product teams the world over. Positioning and Messaging


Is DataOps the Savior of Under-Pressure Analytics Teams?


DataOps is something that has been building up at the edges of enterprise data strategies for a couple of years now, steadily gaining followers and creeping up the agenda of data professionals. And many believe it could now finally be about to enter the mainstream.

Competitor highlight: General Dynamics Information Technology (GDIT)…the update!


We last examined GDIT in 2019, examining their top customers, M&A history, and their movement of personnel post CSRA-acquisition. In this blog, we examine the company’s changing mix of customers and major wins and losses over the past two years. How has GDIT’s customer portfolio changed?

Why Is Data Consulting Essential For A New Business?

Smart Data Collective

More companies than ever are being driven by data. They use a number of important data analytics tools to help implement their functions more efficiently. Unfortunately, big data can be mysterious for many companies.

Dentsu Uses UiPath's Automation Offerings to Streamline Operations, Improve Human Performance


ArchIntel™ -. “The Global Logistics Automation Market size is expected to reach $82. 3 billion by 2026, rising at a market growth of 12. 4% CAGR during the forecast period.” ” — ReportLinker.

SEO Title Tags: 4 Easy Rules (+Examples to Learn From)


Even before a reader clicks on a link, the blog post’s title is what catches their attention.

8 Rival Companies We Can All Learn From


Time and time again, companies’ yearning desire to be the best gives way to fierce rivalries. Competitive Intelligence Competitive Intelligence Strategy

Email Marketing Best Practices and Tips for 2022

Weidert Group

Email marketing may be considered “old school” by some marketers because it’s been around for so long. Yet, the reason it has such staying power is because it remains one of the primary digital channels for smart marketers. Yes, it’s still relevant for today’s B2B buyers. Because it works.

Best Practices for Reaching Gen-Z on TikTok, Snapchat, and More


Born after 1996, Gen-Z users are technology savants who use social media to get entertainment, find inspiration, and make their voices heard.

5 Ways Machine Learning Can Boost Your Digital Marketing Efforts

Smart Data Collective

One of the best things about digital marketing is that it’s often at the forefront of the latest online technologies. It doesn’t get any more cutting-edge at the moment than machine learning, and it’s not only large companies that have already started to take advantage.

Starting Out as an Open-Source Researcher


ArchIntel™ -. In an article for investigative journalism website Bellingcat, investigator Giancarlo Fiorella offered recommendations on how aspiring open-source researchers can develop their skills and eventually assist in important research work.

A 15-Step SEO Audit Checklist to Boost Your Rankings in 2022


Follow this 16-step SEO Audit checklist to find SEO errors and boost your Google rankings. For 2021 the ugly days of keyword stuffing your way up the SERPs are far away in the rearview mirror. Google’s algorithm now has over 200 ranking factors, and they seem to be adding more every month.

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Product Marketing Interview Questions


Product marketing interviews are tricky—it’s inevitable, given the interdisciplinary nature of the role. If you’re a hiring manager, it can be overwhelming trying to narrow down the list of potential questions.

Bounce Rate Explained: Everything You Need to Achieve Growth


We’ve all been there – that moment you notice your traffic and engagement metrics are dipping. Visitors are arriving at your website, but they’re leaving at an alarmingly high (and fast) rate.

A Beginner’s Guide to AI and Machine Learning in Web Scraping


With uses spanning personalized medicine to the creation of social media clickbait, the use of artificial intelligence (AI) and machine learning (ML) is expected to transform industries from health care to manufacturing.

How to Use Audience Data to Inform Marketing Programs & Campaigns

Smart Data Collective

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy.

Ceridian Hiring Senior CI Marketing Manager


ArchIntel™ -. Florida-based intelligence company Ceridian is hiring a competitive intelligence marketing senior manager. The job is available as a remote work setup and the company will accept applicants who are living in the U.S. or Canada.

How to Measure Brand Sentiment in 2022


How consumers perceive and interact with brands has changed a good bit in recent years. The ongoing digital transformation has spurred that change, and shoppers are heavily invested in ecommerce at this point – particularly since the pandemic started.

Comprehensive Guide to Amazon Marketing in 2021


Amazon’s global ad revenue is set to reach $26.1 billion this year. The eCommerce mammoth is constantly expanding its ads service portfolio and giving advertising tech giants like Google and Facebook a run for their money.

Power BI 101, What Should I Learn?

BI Insight

This is the second part of my new series of Power BI posts named Power BI 101. In the previous post, I briefly discussed what Power BI is. In this post, I look into one of the most confusing parts for those who want to start learning Power BI.

Email AI and Workflow Automation Saves Time and Money for Health Care


The current state of the labor market is imposing obstacles for employers across many industries to fill open positions – health care being chief of them.

Using Machine Learning to Lower the Cost of 3D Printing

Smart Data Collective

Machine learning technology has become an integral part of many different design processes. Many entrepreneurs use machine learning to improve logo designs. However, there are a lot of other benefits as well.

How OSINT Can Help Guide Potential Mergers and Acquisitions


ArchIntel™ -. Open-source intelligence can help companies understand integration problems that may arise from potential mergers and acquisitions , according to Adeeb Rashid , a security strategy, risk and compliance consultant at IBM.

How to Conduct A Thematic Analysis


At the speed of today’s market, brands need answers, and they need them fast. Decisions need to be made based on insights revealed through data to maintain upward momentum. And that’s where thematic analysis comes in! Brands are surrounded by data; however, roughly 80% of it is unstructured.