Smart Data Collective
MARCH 28, 2019
If someone asked you which industry is the most innovative , you probably wouldn’t say the financial industry. In fact, that would probably be the last industry on your list. Nonetheless, the financial industry is using big data more than ever. The success of both Fintech companies and traditional banks will hinge on their ability to leverage big data to its fullest potential.
Zoominfo
MARCH 3, 2019
In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them.
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Datapine Blog
MARCH 20, 2019
“Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world.” – Joel A. Barker. Financial analysis and reporting are one of the bedrocks of modern business. While you may already know that financial reporting is important (mainly because it’s a legal requirement in most countries), you may not understand its untapped power and potential.
Moz
MARCH 25, 2019
Posted by Paola-Didone. One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn’t matter) until the rules of the game have changed. And when they do, we’re all scrambling to find a baseline again. I decided to put together a list of what I consider to be steadfast SEO recommendations. This list has yielded wins for a number of my clients — they had an impact that we were able to identify and quantify — and might be useful to you and your clients.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Elegant BI
MARCH 27, 2019
Combine Flexible, Intuitive KPI Tools with Appropriately Targeted KPI Metrics! KPI Analytics is important to every company. Key performance indicators, or KPIs, help a business to monitor and measure business success by looking at specific factors, activities, tasks and processes. Often, an industry has a standard set of KPI examples it uses that is widely accepted as measurement for success but, many times, the business has its own unique way of measuring success and, when used correctly, KPI s
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
MARCH 27, 2019
“Google Search Reveals Community College Student’s Social Security Number.” While this may seem like a headline you would find on sites like The Onion , this is something that actually happened. This situation occurred when staff members at a community college started to test a new type of online application that utilized files full of sensitive and unaltered data on a server that was not secure.
Zoominfo
MARCH 27, 2019
For those who aren’t familiar with the concept of technographics, allow us to explain. The term technographic data, or technographics , refers to the essential technologies and tools a business uses to function. Beyond that basic definition, more robust technographic data contains insight into purchase behavior, renewal dates, historical purchases and more.
Datapine Blog
MARCH 15, 2019
At present, 53% of businesses are in the process of adopting big data analytics as part of their core business strategy – and it’s no coincidence. To win on today’s information-rich digital battlefield, turning insight into action is a must, and online data analysis tools are the very vessel for doing so. The world’s inherent rise in digital transformation coupled with today’s consumers’ appetite for the World Wide Web (and all entities either connected to it or surrounding it), there has
Moz
MARCH 14, 2019
Posted by randfish Can you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals! With this edition of Whiteboard Friday, we're kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core SEO concepts efficiently and effectively. It's our hope that this will serve as a helpful resource for a wide range of people: Beginner SEOs looking to get acquainted with the field concisely & comprehensively Client
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Elegant BI
MARCH 26, 2019
The Importance of Data Visualization Cannot be Overstated! Data visualization may not seem important, but the way you see data can provide additional insight or it can muddle the picture to the point where you will miss critical issues or opportunities. The importance of data visualization is even more evident when that data is being analyzed by business users who are not likely to see data in an analytical way and probably do not have the knowledge or skill required to change visualization tech
BI Insight
MARCH 21, 2019
A while ago I was visiting a customer that asked if they can filter a query data by a column from another query in Power BI. And I said of course you can. In this post I explain how that can be achieved in Power Query. The key point is to know how to reference … Continue reading Quick Tips: How to Filter a Column by another Column from a Different Query in Power Query.
Smart Data Collective
MARCH 28, 2019
The Internet of Things is one of the most groundbreaking trends affecting consumers and businesses all over the world. According to a report by Gartner, the economic impact of all products connected to the IoT will exceed $300 billion by next year. A number of factors are contributing to the proliferation of the IoT. One of the most influential changes is the increasing capacity of big data.
Zoominfo
MARCH 5, 2019
As the number of B2B technology vendors continues to grow at an unprecedented rate, the modern technology stack is in a constant state of evolution. Today, the average B2B organization’s technology stack is akin to a human fingerprint– a unique identifier that reveals critical information about how a company conducts business, who they work with, and, most importantly, how they spend their money.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Happy Market
MARCH 20, 2019
My guest today is Merrill Dubrow, CEO of M/A/R/C Research. M/A/R/C was founded in 1965 and was recently purchased from Omnicom by the company’s CEO, Merrill Dubrow. Prior to joining M/A/R/C in 2004, Merrill held senior roles at Harris Interactive, BizRate and Quick Test. THIS EPISODE'S SPONSOR: [link] CONTACT MERRILL ONLINE: LinkedIn M/A/R/C Research FIND US ONLINE: www.happymr.com Social Media: @happymrxp LinkedIn [00:00] On Episode 209 of the Happy Market Research Podcast, I’m chatting of M
Moz
MARCH 18, 2019
Posted by MiriamEllis Your agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible? Today, I’m sharing five GBP tweaks worthy of implementation to help turn digital traffic into foot traffic.
Elegant BI
MARCH 18, 2019
Data Science and Predictive Analytics Made Simple! Imagine a world where data science and predictive analytics tools are created for business users! That world exists today with the evolution of sophisticated, yet easy-to-use tools that include predictive analytics for business users, visual analytics software and tools, and self-serve data preparation.
BI Insight
MARCH 5, 2019
The latest version of On-premises Data Gateway February 2019 (3000.1.257) has been released on 1st March 2019. The release note is quite short and it doesn’t really provide a lot of information. At least that’s the case as at today (6 March 2019). There is One new feature however, that I found very interesting is … Continue reading Quick Tips: On-premises Data Gateway, Network Ports Test.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Smart Data Collective
MARCH 26, 2019
Forbes contributor Kalev Leetaru recently wrote a fantastic article about the intersection of big data and website hosting. Leetaru notes that big data and cloud technology have led to the evolution of web hosting services. Cloud technology is changing the logistics of many traditional hosting plans. WordPress hosting is a prime example. How Big Data is Changing the Future of WordPress.
Zoominfo
MARCH 6, 2019
How do you convince someone to buy a product? There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. In fact, 84% of B2B decision makers start the buying process with a referral ( source ).
Happy Market
MARCH 8, 2019
Today, my guest is Michael McCrary, Founder and CEO of PureSpectrum. Founded in 2015 PureSpectrum is a modern day technology firm that aims to be the AWS for empowering research automation. Prior to founding PureSpectrum, Michael helped pioneer both Cint as Managing Director and Lucid as President. Additionally, he served as SVP of North American sales for Greenfield Online.
Moz
MARCH 20, 2019
Posted by KameronJenkins “Prove it” is pretty much the name of the game at this point. As SEOs, we invest so much effort into finding opportunities for our clients, executing strategies, and on the best days, getting the results we set out to achieve. That’s why it feels so deflating (not to mention mind-boggling) when, after all those increases in rankings, traffic, and conversions our work produced, our clients still aren’t satisfied.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Elegant BI
MARCH 14, 2019
BI for Tally Offers Data Analysis for Business with Easy Integrated Dashboards! If your business is struggling to adopt and embrace business intelligence and analytic, you know how difficult it can be to deal with solutions that are crucial to your business success yet difficult to integrate. The right business intelligence and analytics tools can ensure integration of critical data from all types of systems and software solutions.
BI Insight
MARCH 21, 2019
A while ago I was visiting a customer that asked if they can filter a query data by a column from another query in Power BI. And I said of course you can. In this post I explain how that can be achieved in Power Query. The key point is to know how to reference … Continue reading Quick Tips: How to Filter a Column by another Column from a Different Query in Power Query.
Smart Data Collective
MARCH 28, 2019
The life insurance industry will soon undergo a dramatic transformation in response to advances in big data. A growing number of digital startups are starting to emphasize the impact of big data in this antiquated business. A number of insurance executives have been reluctant to embrace the changes of big data. One study found that 74% of respondents felt that the insurance industry had done an inadequate job addressing the need for big data.
Zoominfo
MARCH 26, 2019
Sales reps often refer to receptionists, assistants, and phone operators as gatekeepers—and for good reason. These professionals have the job of screening calls, deciding what’s important, and ultimately, who gets through to their boss—the decision maker. Essentially, gatekeepers hold the key to B2B sales success. If you can’t convince a gatekeeper you’re important, you can kiss that sale goodbye.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Happy Market
MARCH 7, 2019
On this Tech Corner segment, Barbara Alpert, President of Chilmark Digital joins host Jamin Brazil to discuss how Chilmark is impacting the Market Research Industry. Chilmark Digital uses media and technology to effectively engage people, deliver new experiences and assess their impact in order to keep improving and creating. Enjoy! CONTACT CHILMARK DIGITAL: Phone: (212) 744-0213 [link].
Moz
MARCH 31, 2019
Posted by Cyrus-Shepard Links matter for SEO. A lot. Most marketers understand that links to websites count as “votes” on the web. Google — and other search engines — use these votes to rank web pages in search results. The more votes a page accumulates, the better that page’s chances of ranking in search results. This is the popularity part of Google’s algorithm, described in the original PageRank patent.
Elegant BI
MARCH 13, 2019
Augmented Analytics Tools and Data Prep Tools Make Life Easy for Business Users! In today’s world, advanced analytics is for everyone. There is no reason to limit access to data preparation software or advanced predictive analytics to data scientists, analysts and IT staff. The evolution of augmented analytics and intelligence augmentation has created some impressive tools and solutions that allow business users with average skills to use self-serve data prep and complete data preparation using
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