January, 2019

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The Definitive Guide to Addressing Negative Business Reviews

Zoominfo

Let’s face it, no modern business is immune to negative feedback. Social media and review sites give customers free reign to voice their opinion about a business or product. And, unfortunately, it’s often the most disgruntled customers who are the most vocal. While bad reviews are inevitable, they can still incite panic within your organization—and it’s easy to understand why.

Business 213
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Grocery fulfillment goes high-tech

DC Velocity

E-commerce continues to change the grocery market, as companies seek to meet click-and-collect demands with innovative fulfillment solutions and strategies.

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On-Page SEO for 2019 - Whiteboard Friday

Moz

Posted by BritneyMuller Whew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019. Click on the whiteboard image above to open a high-resolution version in a new tab!

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Why Do Businesses Listen To and Analyze Social Media?

Digimind

Why do businesses listen to and analyze what’s happening on social media? Marketers, customer experience teams, and data analysts in companies, big and small, are investing in social media intelligence tools. And they have already reaped multiple benefits for their business. What is social media intelligence? This term refers to all activities and processes relating […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Is Advanced Analytics the Next Logical Step Beyond Self-Serve Business Intelligence?

Elegant BI

Many organizations have grown comfortable with their business intelligence solution, and find it difficult to justify the need for advanced analytics. The advantages of advanced analytics are numerous and those advantages are based on the ability to further improve the business, increase user adoption (and therefore user empowerment and accountability) and, best of all, improve the bottom line and the accuracy of predictions and forecasts that will dictate the success of the business in the futu

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ).

Marketing 210
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Logistics provider lists top supply chain trends for 2019

DC Velocity

Robotics, digital transportation solutions are among the key technologies that will shape the supply chain landscape this year, DHL leaders say.

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Posted by MiriamEllis. Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. While it’s true that SaaS companies like Moz, MailChimp, and Hootsuite are businesses which vend to other businesses, their transactions are primarily digital.

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Data-drive Your Agency Proposals with Social Intelligence

Digimind

If you work in a marketing or communications agency, then you’re probably familiar with the late nights and weekends spent working on pitches… on top of your day-to-day tasks. Pitches are tremendously taxing on teams – who are required to come up with new and innovative ideas to showcase a new product or a company […]. The post Data-drive Your Agency Proposals with Social Intelligence appeared first on Digimind Blog.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Deep Dive Analytics Makes Analysis Clear and Effective!

Elegant BI

Can Deep Dive Make My Analytics More Meaningful? When it comes to data analytics, one can skim the surface, or take a deep dive into the data and, in so doing, find those hidden ‘nuggets’ of information that will change the perspective of the business, confirm a theory or reveal the root cause of a problem. With the right business intelligence solution, deep dive analytics is accessible to every business user.

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Healthcare Robotics Market – Exploring the Untapped Opportunities for Key Players in the Market

BIS Research

Incidences of adverse effects of medical treatment are on the rise globally. In 2017, around 121.5 deaths were registered as a result of adverse medical effect. Also, based on a study conducted by the U.S-based John Hopkins University in 2016, medical errors are the third leading cause of deaths in the U.S. Other severe effects of medical treatment that have been recorded are significant permanent injury, brain damage, and lifelong care.

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10 Most-Read Sales Articles of 2018

Zoominfo

For most of the world, the beginning of a new year signifies a fresh start– a chance for re-dos and second chances. The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. So, allow us to indulge. This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth.

Sales 185
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Port of Virginia installs four cranes to handle cargo growth

DC Velocity

Expansion project will boost container capacity 40 percent by 2020.

84
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Research, Monitor, and Optimize for Questions

Moz

Posted by AnnSmarty Have you been optimizing your content for questions? There are a few powerful reasons for you to start doing it now: Niche question research is the most powerful content inspiration source. Questions are highly engaging: Asking a question triggers a natural answering reflex in human beings. Using questions on your landing pages and / or social media will improve engagement.

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Shine on Social: 5 Social Listening Strategies for Luxury Brands in Asia Pacific

Digimind

Consumers flock to social media to share their opinions and experiences, as well as discover the latest and greatest trends in everything from technology to holiday destinations. For this reason the power of social for engaging customers and gathering consumer insights for the luxury industry cannot be understated.

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ReImagine Business Intelligence and Analytics!

Elegant BI

Can Business Intelligence Support Enterprise and Business User Needs? The key to analytics today is to provide the tools to every user on the team and allow them to leverage those tools in whatever way is meaningful to their role and will help them support the goals of the organization. Business users need a BI tool that can provide business intelligence reporting and let them visualize data in a way that makes sense for the data and purpose they are considering.

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Asia-Pacific is Expected to Dominate the Portable Imaging Solutions Market till 2028

BIS Research

Portable imaging solutions are compact devices that can be moved to different locations for diagnostic services. Diagnostic imaging procedures are conducted on more than 75% of the medical cases. It is further expected that the market will increase as a number of technological advancements occurring in the field of imaging solutions and radiology. This will enable in providing detailed and informative diagnosis about the problems being faced by the patients to both patients and care providers.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Neuro-Linguistic Programming for Better Business Outcomes

Zoominfo

Today we’re talking about Neuro-Linguistic Programming (NLP). Now, if you’re not familiar with the phrase, NLP probably sounds like something straight out of a science fiction novel- but, don’t let that scare you off. In actuality, NLP is a unique discipline that combines psychology, neurology, and linguistics to provide practitioners with important skills needed to manage the connection between a person’s mind and body.

Business 169
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Slowing economy spells pause for industrial real estate market

DC Velocity

But savvy developers will pursue inland port opportunities and growing demand for urban fulfillment centers, new research shows.

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How to Optimize Your Conversion Funnel, from ToFu to BoFu

Moz

Posted by OliviaRoss No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you do is note that you have a problem or a need, and then you research a solution online.

Sales 56
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Shine on Social: 5 Social Listening Strategies for Luxury Brands in Asia Pacific

Digimind

Here’s how deploying real-time insights from social can help luxury brands elevate marketing strategies and maintain online positioning. The post Shine on Social: 5 Social Listening Strategies for Luxury Brands in Asia Pacific appeared first on Digimind Blog.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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Advanced Analytics Vendor with ETL for Business Users!

Elegant BI

A Data and Analytics Platform to Support Business Users and Data Scientists! A cutting-edge advanced analytics vendor takes an innovative approach to the data and analytics platform by focusing on Technology Leadership, Team Environment and a Customer and Partner Focus. A modern analytics platform should include predictive analytics for business users with cutting-edge business intelligence and data discovery tools.

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Comparing CIP™ to Other Certifications

Academyci

Comparing Training and Certification in Competitive Intelligence. They say imitation is a form of flattery. We are very flattered. Since we pioneered the certification in the CI field, several other organizations moved into this space. The variety of offerings may confuse managers who are looking to get certified by an externally accredited organization.

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6 Ways to Re-Engage Inactive Email Subscribers

Zoominfo

If you’ve worked in marketing for any length of time, you know a large email list isn’t an indicator of a successful email marketing program. In fact, if an email list contains too many inactive subscribers who don’t engage with your content, your emails will likely do more harm than good. Fortunately for marketers, re-engagement campaigns are an effective way to spark a renewed interest from inactive email subscribers– a shocking 71% of marketers say re-engagement campaigns are effective.

Win 166
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Trade group boasts ambitious retail-focused policy agenda for 2019

DC Velocity

Privacy issues, trade concerns and infrastructure improvements top retail industry's policy to-do list in the new congressional session, trade association leaders say.

Retail 44
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Rewriting the Beginner's Guide to SEO, Chapter 6: Link Building & Establishing Authority

Moz

Posted by BritneyMuller In Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. If you missed them, we've got the drafts of our outline , Chapter One , Chapter Two , Chapter Three , Chapter Four , and Chapter Five for your reading pleasure. Be sure to let us know what you think of Chapter 6 in the comments !

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Asia-Pacific Region is Expected to Dominate the Small Launch Vehicle Market by 2028

BIS Research

In the yesteryears, space launch missions were restricted to countries, such as the U.S. and Russia. However, with the increasing demand for small satellite constellations for remote sensing and communication in developing nations, both government and private institutes are developing technical expertise, launch vehicles, and other required facilities to launch these operations.

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Business Intelligence and Reporting for SAP!

Elegant BI

Business Intelligence Integration with SAP: Easy, Fast and Seamless! If your business has invested in SAP and the ERP environment, then business intelligence integration with SAP® will definitely make your life easier! Imagine user-centric analytics for SAP with a focus on business users and a foundation of self-serve tools to support user adoption with Advanced Data Discovery so users can quickly and easily prepare and analyze data, and visualize and explore data, notate and highlight data and